Market Focus: Trends and Developments in the Male Toiletries Sector in France

Synopsis
This report provides a concise overview of the Male Toiletries market in France. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector in France.

Key growth categories are highlighted by analyzing the market dynamics of four Male Toiletries categories: Aftershaves & Colognes, Disposable Razors & Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics

Market shares are provided for the leading brands across the Aftershaves & Colognes, Disposable Razors & Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics categories.

An overview of packaging trends in the France Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Male Toiletries sector.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the French Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Male Toiletries used in France will steadily increase during 2012-2017. Volume growth will be primarily driven by the Men's Disposable Razors & Blades category. However, the market has experienced volatile growth in US$ terms, due to fluctuating exchange rates, which has added complexity to the market for international companies operating in the French market.

What are the key drivers behind recent market changes?
Overall growth in the market will be primarily driven by the Disposable Razors & Blades category. Demand for Male Toiletry products is driven by better value for money along with better quality products

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the France Male Toiletries sector. This allows the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.
Reasons To Buy
Better value for money products are gaining importance and are poised for growth during 2012–2017.New products are emphasizing their value for money by incorporating the benefits of multiple products into one, such as the addition of hydrating and moisturizing properties to Aftershave and Post-Shave Cosmetics. This trend is expected to gain market in future.

Moderate growth in Disposable Razors & Blades and Pre-Shave Cosmetics will result in the categories losing market share to the fastest growing category, Aftershaves & Colognes.

Hypermarkets & Supermarkets were the most significant retail outlets for Health & Beauty products in 2012. Hypermarket & Supermarket chains such as Carrefour, E.Leclerc, and Auchan are the key distributors of Male Toiletries in France

Economic uncertainty, coupled with a consumer tendency to cut down on expenditure, has led to increased demand of Private Label grooming products for men, with Pre-shave Cosmetics and Disposable Razors & Blades witnessing the highest Private Label penetration rate.

Disposable Razors & Blades and Pre-Shave Cosmetics accounted for almost 85% of the total number of packs used in the Male Toiletries sector in 2012, driving significant demand of Rigid Plastic and Flexible Packaging Blister Packs. Disposable Razors & Blades do not use closures, while Box outers are used in the case of Aftershaves & Colognes.