Market Focus: Trends and Developments in the Savory Snacks Sector in the Sweden

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Swedish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Scope
The Swedish Savory Snacks market is primarily driven by Potato Chips, Processed Snacks, and Nuts & Seeds, which together accounted for 76% of the market by value in 2013. Product innovation and demand for healthy snacking products are the long term trends in the Savory Snacks market. Moreover, aggressive marketing by the country’s large retailers and investment in product quality and variety will further increase competition between major brands and private labels in Sweden.
Summary
• Sweden’s strong economic performance supports stable growth in consumer packaged goods.
• Potato Chips was the most valuable Savory Snacks category in 2013, followed by Processed Snacks
• Indulgence, Better Value for Money, and Fun & Enjoyment are the leading motivational factors influencing Savory Snacks consumption
• Hypermarkets & Supermarkets is the dominant distribution channel for Savory Snacks products in Sweden due to very high market concentration in the country’s retail sector.
• Sweden’s Savory Snacks market is highly competitive between established Nordic brands and the growing presence of private labels promoted by the major retailers.
Reasons To Buy
This overview of the consumer and market dynamics of the Swedish Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.