United States Shortening Market Report 2017

Table of Contents

United States Shortening Market Report 2017
1 Shortening Overview
1.1 Product Overview and Scope of Shortening
1.2 Classification of Shortening
1.2.1 Type I
1.2.2 Type II
1.3 Application of Shortening
1.3.1 Instant Noodles
1.3.2 Confectionery
1.3.3 Bakery
1.4 United States Market Size Sales (Volume) and Revenue (Value) of Shortening (2012-2022)
1.4.1 United States Shortening Sales and Growth Rate (2012-2022)
1.4.2 United States Shortening Revenue and Growth Rate (2012-2022)

2 United States Shortening Competition by Manufacturers
2.1 United States Shortening Sales and Market Share of Key Manufacturers (2015 and 2016)
2.2 United States Shortening Revenue and Share by Manufactures (2015 and 2016)
2.3 United States Shortening Average Price by Manufactures (2015 and 2016)
2.4 Shortening Market Competitive Situation and Trends
2.4.1 Shortening Market Concentration Rate
2.4.2 Shortening Market Share of Top 3 and Top 5 Manufacturers
2.4.3 Mergers & Acquisitions, Expansion

3 United States Shortening Sales (Volume) and Revenue (Value) by States (2012-2017)
3.1 United States Shortening Sales and Market Share by States (2012-2017)
3.2 United States Shortening Revenue and Market Share by States (2012-2017)
3.3 United States Shortening Price by States (2012-2017)

4 United States Shortening Sales (Volume) and Revenue (Value) by Type (2012-2017)
4.1 United States Shortening Sales and Market Share by Type (2012-2017)
4.2 United States Shortening Revenue and Market Share by Type (2012-2017)
4.3 United States Shortening Price by Type (2012-2017)
4.4 United States Shortening Sales Growth Rate by Type (2012-2017)

5 United States Shortening Sales (Volume) by Application (2012-2017)
5.1 United States Shortening Sales and Market Share by Application (2012-2017)
5.2 United States Shortening Sales Growth Rate by Application (2012-2017)
5.3 Market Drivers and Opportunities

6 United States Shortening Manufacturers Profiles/Analysis
6.1 Cai Lan Oils&Fats Industries
6.1.1 Company Basic Information, Manufacturing Base and Competitors
6.1.2 Shortening Product Type, Application and Specification
6.1.2.1 Product A
6.1.2.2 Product B
6.1.3 Cai Lan Oils&Fats Industries Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.1.4 Main Business/Business Overview
6.2 Tuong An Vegetable Oil
6.2.2 Shortening Product Type, Application and Specification
6.2.2.1 Product A
6.2.2.2 Product B
6.2.3 Tuong An Vegetable Oil Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.2.4 Main Business/Business Overview
6.3 Golden Hope Nha Be
6.3.2 Shortening Product Type, Application and Specification
6.3.2.1 Product A
6.3.2.2 Product B
6.3.3 Golden Hope Nha Be Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.3.4 Main Business/Business Overview
6.4 Tan Binh Vegetable Oil
6.4.2 Shortening Product Type, Application and Specification
6.4.2.1 Product A
6.4.2.2 Product B
6.4.3 Tan Binh Vegetable Oil Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.4.4 Main Business/Business Overview
6.5 Smucker's
6.5.2 Shortening Product Type, Application and Specification
6.5.2.1 Product A
6.5.2.2 Product B
6.5.3 Smucker's Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.5.4 Main Business/Business Overview
6.6 Hain Celestial
6.6.2 Shortening Product Type, Application and Specification
6.6.2.1 Product A
6.6.2.2 Product B
6.6.3 Hain Celestial Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.6.4 Main Business/Business Overview
6.7 Ventura Foods
6.7.2 Shortening Product Type, Application and Specification
6.7.2.1 Product A
6.7.2.2 Product B
6.7.3 Ventura Foods Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.7.4 Main Business/Business Overview
6.8 Matrixx Initiatives
6.8.2 Shortening Product Type, Application and Specification
6.8.2.1 Product A
6.8.2.2 Product B
6.8.3 Matrixx Initiatives Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.8.4 Main Business/Business Overview
6.9 Admiration Foods
6.9.2 Shortening Product Type, Application and Specification
6.9.2.1 Product A
6.9.2.2 Product B
6.9.3 Admiration Foods Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.9.4 Main Business/Business Overview
6.10 Bunge North America
6.10.2 Shortening Product Type, Application and Specification
6.10.2.1 Product A
6.10.2.2 Product B
6.10.3 Bunge North America Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
6.10.4 Main Business/Business Overview
6.11 Crisco

7 Shortening Manufacturing Cost Analysis
7.1 Shortening Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Price Trend of Key Raw Materials
7.1.3 Key Suppliers of Raw Materials
7.1.4 Market Concentration Rate of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.2.1 Raw Materials
7.2.2 Labor Cost
7.2.3 Manufacturing Expenses
7.3 Manufacturing Process Analysis of Shortening

8 Industrial Chain, Sourcing Strategy and Downstream Buyers
8.1 Shortening Industrial Chain Analysis
8.2 Upstream Raw Materials Sourcing
8.3 Raw Materials Sources of Shortening Major Manufacturers in 2015
8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders
9.1 Marketing Channel
9.1.1 Direct Marketing
9.1.2 Indirect Marketing
9.1.3 Marketing Channel Development Trend
9.2 Market Positioning
9.2.1 Pricing Strategy
9.2.2 Brand Strategy
9.2.3 Target Client
9.3 Distributors/Traders List

10 Market Effect Factors Analysis
10.1 Technology Progress/Risk
10.1.1 Substitutes Threat
10.1.2 Technology Progress in Related Industry
10.2 Consumer Needs/Customer Preference Change
10.3 Economic/Political Environmental Change

11 United States Shortening Market Forecast (2017-2022)
11.1 United States Shortening Sales, Revenue Forecast (2017-2022)
11.2 United States Shortening Sales Forecast by Type (2017-2022)
11.3 United States Shortening Sales Forecast by Application (2017-2022)
11.4 Shortening Price Forecast (2017-2022)

12 Research Findings and Conclusion

13 Appendix
Methodology
Analyst Introduction
Data Source


List of Tables and Figures

Figure Picture of Shortening
Table Classification of Shortening
Figure United States Sales Market Share of Shortening by Type in 2015
Table Application of Shortening
Figure United States Sales Market Share of Shortening by Application in 2015
Figure Instant Noodles Examples
Figure Confectionery Examples
Figure Bakery Examples
Figure United States Shortening Sales and Growth Rate (2012-2022)
Figure United States Shortening Revenue and Growth Rate (2012-2022)
Table United States Shortening Sales of Key Manufacturers (2015 and 2016)
Table United States Shortening Sales Share by Manufacturers (2015 and 2016)
Figure 2015 Shortening Sales Share by Manufacturers
Figure 2016 Shortening Sales Share by Manufacturers
Table United States Shortening Revenue by Manufacturers (2015 and 2016)
Table United States Shortening Revenue Share by Manufacturers (2015 and 2016)
Table 2015 United States Shortening Revenue Share by Manufacturers
Table 2016 United States Shortening Revenue Share by Manufacturers
Table United States Market Shortening Average Price of Key Manufacturers (2015 and 2016)
Figure United States Market Shortening Average Price of Key Manufacturers in 2015
Figure Shortening Market Share of Top 3 Manufacturers
Figure Shortening Market Share of Top 5 Manufacturers
Table United States Shortening Sales by States (2012-2017)
Table United States Shortening Sales Share by States (2012-2017)
Figure United States Shortening Sales Market Share by States in 2015
Table United States Shortening Revenue and Market Share by States (2012-2017)
Table United States Shortening Revenue Share by States (2012-2017)
Figure Revenue Market Share of Shortening by States (2012-2017)
Table United States Shortening Price by States (2012-2017)
Table United States Shortening Sales by Type (2012-2017)
Table United States Shortening Sales Share by Type (2012-2017)
Figure United States Shortening Sales Market Share by Type in 2015
Table United States Shortening Revenue and Market Share by Type (2012-2017)
Table United States Shortening Revenue Share by Type (2012-2017)
Figure Revenue Market Share of Shortening by Type (2012-2017)
Table United States Shortening Price by Type (2012-2017)
Figure United States Shortening Sales Growth Rate by Type (2012-2017)
Table United States Shortening Sales by Application (2012-2017)
Table United States Shortening Sales Market Share by Application (2012-2017)
Figure United States Shortening Sales Market Share by Application in 2015
Table United States Shortening Sales Growth Rate by Application (2012-2017)
Figure United States Shortening Sales Growth Rate by Application (2012-2017)
Table Cai Lan Oils&Fats Industries Basic Information List
Table Cai Lan Oils&Fats Industries Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Cai Lan Oils&Fats Industries Shortening Sales Market Share (2012-2017)
Table Tuong An Vegetable Oil Basic Information List
Table Tuong An Vegetable Oil Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Tuong An Vegetable Oil Shortening Sales Market Share (2012-2017)
Table Golden Hope Nha Be Basic Information List
Table Golden Hope Nha Be Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Golden Hope Nha Be Shortening Sales Market Share (2012-2017)
Table Tan Binh Vegetable Oil Basic Information List
Table Tan Binh Vegetable Oil Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Tan Binh Vegetable Oil Shortening Sales Market Share (2012-2017)
Table Smucker's Basic Information List
Table Smucker's Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Smucker's Shortening Sales Market Share (2012-2017)
Table Hain Celestial Basic Information List
Table Hain Celestial Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Hain Celestial Shortening Sales Market Share (2012-2017)
Table Ventura Foods Basic Information List
Table Ventura Foods Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Ventura Foods Shortening Sales Market Share (2012-2017)
Table Matrixx Initiatives Basic Information List
Table Matrixx Initiatives Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Matrixx Initiatives Shortening Sales Market Share (2012-2017)
Table Admiration Foods Basic Information List
Table Admiration Foods Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Admiration Foods Shortening Sales Market Share (2012-2017)
Table Bunge North America Basic Information List
Table Bunge North America Shortening Sales, Revenue, Price and Gross Margin (2012-2017)
Table Bunge North America Shortening Sales Market Share (2012-2017)
Table Crisco Basic Information List
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Shortening
Figure Manufacturing Process Analysis of Shortening
Figure Shortening Industrial Chain Analysis
Table Raw Materials Sources of Shortening Major Manufacturers in 2015
Table Major Buyers of Shortening
Table Distributors/Traders List
Figure United States Shortening Production and Growth Rate Forecast (2017-2022)
Figure United States Shortening Revenue and Growth Rate Forecast (2017-2022)
Table United States Shortening Production Forecast by Type (2017-2022)
Table United States Shortening Consumption Forecast by Application (2017-2022)
Table United States Shortening Sales Forecast by States (2017-2022)
Table United States Shortening Sales Share Forecast by States (2017-2022)

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