Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This industry report tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend.Â
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Market Trends and Business Dynamics 2010 – 2012 | 1 | ||
| Online Video Advertising Platforms, Networks, Auctions and Targeting Solutions: Revenue 2007 – 2012 | 1 | ||
| 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue | 1 | ||
| In-Banner Video Platform and 3rd Party Pre Roll Ad Network Revenue Comparison: 2007 – 2012 | 2 | ||
| 3rd Party Video Ad Networks With Sales Teams: Gross Revenue Growth 2007 – 2012 | 2 | ||
| In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 | 2 | ||
| OVERVIEW AND INTRODUCTION | 3 | ||
| Video Advertising Networks Encompass the Following Broad Solutions Categories: | 3 | ||
| Video Advertising Platform and Network Business Trends: 2010 – 2012 | 4 | ||
| The Video Advertising Network and Platform Market: 2010 - 2012 | 6 | ||
| Video Advertising Network and Platforms: Core Product Solutions and Market Positioning Comparison | 6 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 6 | ||
| Video Advertising Networks and Platforms: Business Model Comparison | 8 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 8 | ||
| Video Advertising Networks and CPMs: A Comparison 2008 – 2009 | 10 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 10 | ||
| Video Advertising Networks and Platforms: Cpm Share/Participation Analysis | 12 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 12 | ||
| Online Video Advertising Networks Terminology | 13 | ||
| SECTION ONE | 16 | ||
| Market Trends and Business Dynamics 2010 – 2012 | 16 | ||
| Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 - 2012 | 16 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 18 | ||
| 3rd Party Video Ad Networks with Sales Capability Generate 75% of the Segment's Revenue | 19 | ||
| Online Video Advertising Networks and Platforms: Comparative Revenue Analytics: 2007 - 2012 | 20 | ||
| Video Ad Network Inventory Expanded by 34% in 2009 | 21 | ||
| Video Advertising Network Inventory Growth: 2008 - 2009 | 22 | ||
| Video Advertising Network: Gross Media Spend Delivered | 22 | ||
| Online Video Advertising Platforms, Solutions Providers, Auctions and Networks | 23 | ||
| Market Growth Drivers: 2010 – 2012 | 25 | ||
| SECTION TWO | 27 | ||
| 3rd Party Pre Roll Video Networks: Revenue Trends 2007 - 2010 | 27 | ||
| 3rd Party Video Ad Networks with Sales Teams: 2007 - 2012 | 27 | ||
| Online Video Advertising Platforms and Sales: 3rd Party Pre Roll and Overlay Specialists | 29 | ||
| 3rd Party Pre Roll and Overlay Inventory Under Representation Grew by 55.3% In 2009; Gross Media Spend by 74.8% | 30 | ||
| Market Growth Drivers: 2010 – 2012 | 32 | ||
| Q&A's | 37 | ||
| Adap.Tv | 33 | ||
| Audience Science | 36 | ||
| Blinkx | 41 | ||
| Truveo | 45 | ||
| BBE | 48 | ||
| Scanscout | 53 | ||
| Spotxchange | 57 | ||
| Tremor Media | 61 | ||
| Vidsense | 66 | ||
| Videoegg | 69 | ||
| Wizzard Media | 73 | ||
| Yume Inc | 78 | ||
| SECTION THREE | 82 | ||
| In-Banner Ad Serving Platforms Forecast To Grow Revenue by 27.3% in 2010 | 82 | ||
| In Banner Ad Serving Platforms: Revenue 2007 - 2012 | 83 | ||
| Online Video Advertising Platforms: In-Banner Delivery Specialists | 85 | ||
| Online Video Advertising Platforms: In-Banner Gross Media Spend | 86 | ||
| In-Banner Gross Media Spend Rose by 8.5% in 2009 | 87 | ||
| In-Page Video Ad Impressions and Gross Media Spend: 2005 - 2009 | 87 | ||
| In-Page Video Impression Growth vs. Gross Media Spend Growth: 2006 – 2009 | 89 | ||
| Market Growth Drivers: 2010 – 2012 | 90 | ||
| Q&A's | 91 | ||
| Eyewonder | 91 | ||
| Eyeblaster | 96 | ||
| Pointroll | 101 | ||
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