About VOD
VOD is a service that enables viewers to access content through channelsmediums such as cable TV, DTH, or OTT. The content can be viewed through devices such as TVs or computers, or portable devices such as tablets and smartphones. With the availability of this service, viewers can utilize various functions such as fast-forward, rewind, and pause during their favorite programs. Thus, VOD services offer convenience and flexibility to customers.
Technavio's analysts forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the VOD market in the US for the period 2015-2019. It classifies the market into two segments according to distribution platform: OTTstreaming services and TV subscription services. To calculate the market size, the report considers the revenue generated from these segments. For TV subscription services, the report only considers DTH and cable TV as mediums through which VOD service is opted.
Technavio's report, VOD Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors
• Amazon.com
• Apple
• Comcast
• Hulu
• Netflix
• VUDU
Other Prominent Vendors
• CinemaNow
• Crackle
• DirecTV
• Google
• Indieflix
• Popcornflix
• Rovi
• SnagFilms
• Time Warner
• Verizon
Key Market Driver
• Control to Viewers over Content
• For a full, detailed list, view our report
Key Market Challenge
• Limitations in Content Delivery
• For a full, detailed list, view our report
Key Market Trend
• Variety of VOD Content
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segmentation
03.2.1 Individual Consumers
03.3 Base Year
03.4 Vendor Segmentation
03.5 Market Segmentation
03.6 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Country Profile
06.3.1 Economic Indicators
06.4 Market Size and Forecast
06.5 Five Forces Analysis
07. Market Segmentation by Distribution Platform
07.1 VOD Market in US by Distribution Platform 2014
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.2 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Amazon.com
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Segmentation by Revenue 2014
16.1.4 Segmentation by Revenue 2013 and 2014
16.1.5 Geographical Segmentation by Revenue 2014
16.1.6 Business Strategy
16.1.7 Recent Developments
16.1.8 SWOT Analysis
16.2 Apple
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Product Segmentation by Revenue
16.2.4 Geographical Segmentation by Revenue
16.2.5 Business Strategy
16.2.6 Recent Developments
16.2.7 SWOT Analysis
16.3 Comcast
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation by Revenue 2013
16.3.4 Business Segmentation by Revenue 2012 and 2013
16.3.5 Business Strategy
16.3.6 Recent Developments
16.3.7 SWOT Analysis
16.4 Hulu
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Business Strategy
16.4.4 Recent Developments
16.4.5 SWOT Analysis
16.5 Netflix
16.5.1 Key Facts
16.5.2 Business Overview
16.5.3 Business Segmentation
16.5.4 Business Segmentation by Revenue 2012 and 2013
16.5.5 Business Strategy
16.5.6 Recent Developments
16.5.7 SWOT Analysis
16.6 VUDU
16.6.1 Key Facts
16.6.2 Business Overview
16.6.3 SWOT Analysis
17. Other Reports in this Series
List Of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: VOD Market in US by Distribution Platform 2014
Exhibit 3: US GDP 2009-2014 ($ billions)
Exhibit 4: US Per Capita Disposable Income 2009-2014 ($)
Exhibit 5: VOD Market in US 2014-2019 ($ billions)
Exhibit 6: VOD Market in US by Distribution Platform 2014
Exhibit 7: Smartphone Shipments in US 2014-2019 (millions of units)
Exhibit 8: Smartphone Penetration in US 2014-2019
Exhibit 9: Amazon.com: Segmentation by Revenue 2014
Exhibit 10: Amazon.com: Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 11: Amazon.com: Geographical Segmentation by Revenue 2014
Exhibit 12: Product Segmentation of Apple by Revenue 2013
Exhibit 13: Product Segmentation of Apple by Revenue 2012 and 2013 ($ billions)
Exhibit 14: Geographical Segmentation of Apple by Revenue 2013
Exhibit 15: Comcast: Business Segmentation by Revenue 2013
Exhibit 16: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 17: Netflix: Business Segmentation 2013
Exhibit 18: Netflix: Business Segmentation by Revenue 2012 and 2013 ($ billions)
