About the Vodka Market in the US
Vodka is an alcoholic beverage that comprises water and ethanol and contains 35%-40% alcohol by volume. It is distilled from a variety of ingredients, including fermented grains and potatoes, fruits, and molasses, among others. Widely believed to have originated in Eastern European countries like Poland and Russia, vodka and the base ingredient used for its production differs by country.
Technavio’s analysts forecast the vodka market in the US to grow at a CAGR of 6.38% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the vodka market in the US for 2016-2020. To calculate the market size, the report takes into account retail sales of vodka in terms of revenue and volume consumed.
The market is divided into the following segments based on product type:
• Flavored
• Unflavored
Technavio's report, Vodka Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Diageo
• Pernod Ricard USA
• Constellation Brands
• Bacardi USA
Other prominent vendors
• Alaska Distillery
• Altitude Spirits
• Blue Ice Vodka
• E&J Gallo
• Fifth Generation
• Gruppo Campari
• Heaven Hill Brands
• RS Lipman
• McCormick Distilling
• North West Distillery
• Suntory Holdings
• Two James Spirits
Market driver
• Innovations in packaging
• For a full, detailed list, view our report
Market challenge
• Increasing demand for substitute products
• For a full, detailed list, view our report
Market trend
• Organic vodka
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Alcohol drinks market in US
Market size and forecast by revenue
Spirits market in US
Vodka market in US
Five forces analysis
PART 06: Market segmentation by price
Standard vodka market in US
Value vodka market in US
Premium vodka market in US
Super-premium vodka market in US
PART 07: Market segmentation by product
PART 08: Market segmentation by distribution channel
PART 09: Market drivers
Premiumization
Increasing demand for domestic vodka
New product launches
Innovations in packaging
PART 10: Impact of drivers
PART 11: Market challenges
Increase in demand for substitute products
Decrease in import of vodka
Health-conscious population
PART 12: Impact of drivers and challenges
PART 13: Market trends
Decreasing demand for flavored vodka
Organic vodka
Innovative marketing campaigns
PART 14: Vendor landscape
Competitive scenario
Market share analysis 2015
Diageo
Penrod Ricard
Constellation Brands
Bacardi USA
Other prominent vendors
PART 15: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Process cycle for preparation of vodka
Exhibit 03: Demographic and economic indicators
Exhibit 04: Overview of alcoholic beverage market in US
Exhibit 05: Alcoholic beverage market in US by revenue 2015-2020 ($ billions)
Exhibit 06: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020
Exhibit 07: Alcoholic beverage market in US: Product segmentation by volume 2015-2020
Exhibit 08: Spirits market in US by revenue 2015-2020 ($ billions)
Exhibit 09: Spirits market in US by volume 2015-2020 (billions of liters)
Exhibit 10: Import of distilled spirits in US (millions of liters)
Exhibit 11: Spirits market in US: Segmentation by product 2015
Exhibit 12: Spirits market in US: Segmentation by price
Exhibit 13: Vodka market in US by revenue 2015-2020 ($ billions)
Exhibit 14: Vodka market in US by volume 2015-2020 (millions of liters)
Exhibit 15: Five forces analysis
Exhibit 16: Vodka market in US: Segmentation by volume 2015-2020
Exhibit 17: Vodka market in US: Segmentation by revenue 2015-2020
Exhibit 18: Standard vodka market in US by revenue 2015-2020 ($ billions)
Exhibit 19: Standard vodka market in US by volume (millions of liters)
Exhibit 20: Value vodka market in US by revenue 2015-2020 ($ billions)
Exhibit 21: Value vodka market in US by volume (millions of liters)
Exhibit 22: Premium vodka market in US by revenue 2015-2020 ($ billions)
Exhibit 23: Value vodka market in US by volume (millions of liters)
Exhibit 24: Super premium vodka market in US by revenue 2015-2020 ($ billions)
Exhibit 25: Super-premium vodka market in US by volume (millions of liters)
Exhibit 26: Vodka market in US by product segmentation 2015
Exhibit 27: Unflavored vodka market in the US 2015-2020 (millions of liters)
Exhibit 28: Flavored vodka market in the US 2015-2020 (millions of liters)
Exhibit 29: Vodka market in US by distribution channel 2015
Exhibit 30: Number of convenience stores in US 2011-2015
Exhibit 31: Vodka market in US by open and closed states 2015
Exhibit 32: Per capita disposable income in US 2012-2015 ($)
Exhibit 33: Per capita expenditure on alcohol of population above 15 years ($)
Exhibit 34: Impact of drivers
Exhibit 35: Vodka imports to US ($ billions)
Exhibit 36: Comparison of vodka import to US from top countries ($ millions)
Exhibit 37: Impact of drivers and challenges
Exhibit 38: Vodka market in US: Market share analysis 2015
Exhibit 39: Key vendors
