Water purifiers remove biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi and other such impurities from contaminated water, making water safe for drinking. The penetration of water purifiers is relatively higher in developed regions while huge semi urban and rural areas in developing countries still remain untapped. Water purifiers emerged as a primary necessity for urban consumers in developing economies, since a decade, due increase in the level of water pollution. Countries such as India and China are likely to unfold attractive business opportunities in water purifier market in the coming years, due to huge customer base and high levels of water pollution.
Rise in levels of disposable income of customers, increased incidences of waterborne diseases, industrial development leading to water pollution and rising concerns towards health are the primary growth facilitators of the water purifier market. However, increasing demand for packaged drinking water acts as a restraining factor, limiting the growth to a certain extent. Low market penetration in rural areas, is amongst the major challenges faced by the players due to lack of awareness towards health and sanitation.
World water purifier market is segmented on the basis of technology, end-user, channels of distribution and geography. Segmentation on the basis of technology includes gravity purifier, UV purifier and RO purifier. Based on the end-user, the segmentation includes commercial and residential users. Further, market segmentation on the basis of channels of distribution includes retail stores, direct sales and online. Geographically, the classification includes North America (U.S., Canada, Mexico), Europe (Western Europe, Russia & others), Asia-Pacific (China, Japan, South Korea, India & others) and LAMEA (Brazil, Middle East & others).
Key players profiled in the report are Best Water Technology Group, Brita Gmbh, Tata Chemicals, Panasonic, Amway Corporation, Aquasana, HaloSource Inc., GE Water & Process Technologies Inc., Eureka Forbes Limited and Kent RO System Ltd. Product launch has been the key strategy adopted by these players to attract more number of customers and strengthen their foothold in the market. In 2016, Bluewater Group, a water purifier company, based in China launched three new products that are one of their own kind in terms of design, technology and affordability. Similarly, in 2015, Kent RO launched two new models namely Aura and Eternal, based on HEPA (High-Efficiency Particulate Air) in India, which helped the company to gain stronger foothold in the water purifier market.
KEY BENEFITS
World Water Purifier Market Segmentation
World Market-By Technology
World Market-By End-User
World Market-By Channels of Distribution
World Market-By Geography
Table of Contents
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 MARKET OVERVIEW
2.1 Executive summary
2.2 Market definition and scope
2.3 CXO perspective
2.4 Key Findings
2.5 Top impacting factors
2.5.1 Launch of new models of water purifiers
2.5.2 Deteriorating quality of water
2.5.3 Rising demand from developing economies
2.5.4 Marketing and positioning strategies
2.5.5 Increasing number of unorganized Players
2.5.6 Increasing demand of substitutes
2.6 Top winning strategies
2.7 Top investment pockets
2.8 Value chain analysis
2.8.1 Raw material suppliers
2.8.2 Water Purifier producers
2.8.3 Distribution platforms
2.8.4 End users
2.9 Porters five forces analysis
2.9.1 High power of buyers due to growing demand of innovative water purifiers
2.9.2 Moderate threat of substitutes on account of increasing popularity of packaged drinking water
2.9.3 Low bargaining power of suppliers due to easy availability of majority of the raw materials
2.9.4 High threat of new entrants due to rapid industry growth
2.9.5 High rivalry among competitors due to presence of renowned players
2.10 Market share analysis, 2015 (%)
2.11 Drivers
2.11.1 Rise in levels of disposable income of consumers
2.11.2 Increased incidences of waterborne diseases
2.11.3 Improving concerns towards health
2.11.4 Poor Water Quality
2.11.5 Ongoing technological advancements and product development
2.12 Restraints
2.12.1 Increasing demand for substitutes
2.12.2 Increase in the number of unorganized players
2.13 Opportunities
2.13.1 Rising demand in emerging economies
CHAPTER 3 WORLD WATER PURIFIER MARKET, BY TECHNOLOGY
3.1 Gravity purifier
3.1.1 Key market trends
3.1.2 Competitive scenario
3.1.3 Key drivers and opportunities
3.1.4 Market size and forecast
3.2 UV Purifier
3.2.1 Key market trends
3.2.2 Competitive scenario
3.2.3 Key drivers and opportunities
3.2.4 Market size and forecast
3.3 RO Purifier
3.3.1 Key market trends
3.3.2 Competitive scenario
3.3.3 Key drivers and opportunities
3.3.4 Market size and forecast
CHAPTER 4 WORLD WATER PURIFIER MARKET, BY END USER
4.1 Commercial
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Residential
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
CHAPTER 5 WORLD WATER PURIFIER MARKET, BY CHANNELS OF DISTRIBUTION
5.1 Retail stores
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.2 Direct sales
5.2.1 Key market trend
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
5.3 Online
5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast
CHAPTER 6 WORLD WATER PURIFIER MARKET BY PORTABILITY
6.1 Portable Water Purifiers
6.1.1 Market overview
6.1.2 Growth factors & opportunities
6.2 Non- portable water purifiers
6.2.1 Market overview
6.2.2 Growth factors & opportunities
CHAPTER 7 WORLD WATER PURIFIER MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key drivers and opportunities
7.1.4 Market size and forecast
7.2 Europe
7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key drivers and opportunities
7.2.4 Market size and forecast
7.3 Asia-Pacific
7.3.1 Key market trends
7.3.2 Competitive scenario
7.3.3 Key drivers and opportunities
7.3.4 Market size and forecast
7.4 LAMEA
7.4.1 Key market trends
7.4.2 Competitive scenario
7.4.3 Key drivers and opportunities
7.4.4 Market size and forecast
CHAPTER 8 COMPANY PROFILE
8.1 Eureka Forbes Limited
8.1.1 Company overview
8.1.2 Company Snapshot
8.1.3 Business performance
8.1.4 Strategy move and development
8.1.5 SWOT Analysis of Eureka Forbes Limited
8.2 Best Water Technology Group
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategy move and development
8.2.5 SWOT Analysis of Best Water Technology Group
8.3 Kent RO System Ltd.
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Strategy move and development
8.3.4 SWOT Analysis of Kent RO System Ltd.
8.4 Amway Corporation
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business Performance
8.4.4 Strategy move and development
8.4.5 SWOT Analysis of Amway Corporation
8.5 Brita Gmbh (The Clorox Company)
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategy move and development
8.5.5 SWOT Analysis of Brita Gmbh
8.6 Panasonic Corporation
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves and developments
8.6.5 SWOT Analysis of Panasonic Corporation
8.7 Tata Chemicals Ltd. (Tata Group)
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business Performance
8.7.4 Strategic moves and developments
8.7.5 SWOT Analysis of Tata Chemicals
8.8 GE Water & Process Technologies Inc.
8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business Performance
8.8.4 Strategic moves and developments
8.8.5 SWOT analysis of GE Water & Process Technologies Inc.
8.9 Aquasana Inc.
8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Strategic moves and developments
8.9.4 SWOT Analysis of Aquasana Inc.
8.10 Halo Source Inc.
8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business Performance
8.10.4 Strategic moves and developments
8.10.5 SWOT Analysis of Halosource Inc.
List of Tables
TABLE 1 WORLD WATER PURIFIER MARKET REVENUE BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 2 WORLD WATER PURIFIER MARKET REVENUE BY TECHNOLOGY, 2015 - 2022 ($MILLION)
TABLE 3 GRAVITY WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 4 UV WATER PURIFIER MARKET REVENUE BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 5 RO WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 6 WORLD WATER PURIFIER MARKET REVENUE BY END USER, 2015 - 2022 ($MILLION)
TABLE 7 COMMERCIAL WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 8 RESIDENTIAL WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 9 WORLD WATER PURIFIER MARKET BY CHANNLES OF DISTRIBUTION, 2015 - 2022 ($MILLION)
TABLE 10 RETAIL STORES WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 11 DIRECT SALES WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 12 ONLINE WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 13 WORLD WATER PURIFIER MARKET BY GEOGRAPHY, 2015 - 2022 ($MILLION)
TABLE 14 NORTH AMERICA WATER PURIFIER MARKET BY TECHNOLOGY, 2015 - 2022 ($MILLION)
TABLE 15 NORTH AMERICA WATER PURIFIER MARKET BY CHANNLES OF DISTRIBUTION, 2015 - 2022 ($MILLION)
TABLE 16 EUROPE WATER PURIFIER MARKET BY TECHNOLOGY, 2015 - 2022 ($MILLION)
TABLE 17 EUROPE WATER PURIFIER MARKET BY CHANNLES OF DISTRIBUTION, 2015 - 2022 ($MILLION)
TABLE 18 ASIA-PACIFIC WATER PURIFIER MARKET BY TECHNOLOGY, 2015 - 2022 ($MILLION)
TABLE 19 ASIA-PACIFIC WATER PURIFIER MARKET BY CHANNLES OF DISTRIBUTION, 2015 - 2022 ($MILLION)
TABLE 20 LAMEA WATER PURIFIER MARKET BY TECHNOLOGY, 2015 - 2022 ($MILLION)
TABLE 21 LAMEA WATER PURIFIER MARKET BY CHANNLES OF DISTRIBUTION, 2015 - 2022 ($MILLION)
TABLE 22 SNAPSHOT OF EUREKA FORBES LIMITED
TABLE 23 SNAPSHOT OF BEST WATER TECHNOLOGY GROUP
TABLE 24 SNAPSHOT OF KENT RO SYSTEM LTD.
TABLE 25 SNAPSHOT OF AMWAY CORPORATION
TABLE 26 SNAPSHOT OF BRITA GMBH
TABLE 27 SNAPSHOT OF PANASONIC CORPORATION
TABLE 28 SNAPSHOT OF TATA GROUP
TABLE 29 SNAPSHOT OF GE WATER & PROCESS TECHNOLOGIES INC.
TABLE 30 SNAPSHOT OF AQUASANA INC.
TABLE 31 SNAPSHOT OF HALOSOURCE INC.
List of Figures
FIG. 1 TOP IMPACTING FACTORS FOR WORLD WATER PURIFIER MARKET
FIG. 2 TOP WINNING STRATEGIES FOR WATER PURIFIER MARKET, 2012-2015 (%)
FIG. 3 TOP INVESTMENT POCKETS
FIG. 4 VALUE CHAIN ANALYSIS OF WATER PURIFIER MARKET
FIG. 5 PORTERS FIVE FORCE ANALYSIS
FIG. 6 MARKET SHARE ANALYSIS, 2015(%)
FIG. 7 REVENUE OF THE EUREKA FORBES LIMITED 20132015, ($MILLION)
FIG. 8 SWOT ANALYSIS OF EUREKA FORBES LIMITED
FIG. 9 REVENUE OF THE BEST WATER TECHNOLOGY GROUP 20132015 ($MILLION)
FIG. 10 SWOT ANALYSIS OF BEST WATER TECHNOLOGY GROUP
FIG. 11 SWOT ANALYSIS OF KENT RO SYSTEM LTD.
FIG. 12 REVENUE OF AMWAY CORPORATION 20132015 ($MILLION)
FIG. 13 SWOT ANALYSIS OF AMWAY CORPORATION
FIG. 14 REVENUE OF THE CLOROX COMPANY 20122014 ($MILLION)
FIG. 15 SWOT ANALYSIS OF CLOROX COMPANY
FIG. 16 REVENUE GENERATED BY PANASONIC CORPORATION, 20132015 ($MILLION)
FIG. 17 REVENUE OF PANASONIC CORPORATION BY OPERATING SEGMENT (%), 2015
FIG. 18 SWOT ANALYSIS OF PANASONIC CORPORATION
FIG. 19 REVENUE GENERATED BY TATA GROUP, 20132015 ($MILLION)
FIG. 20 SWOT ANALYSIS OF TATA CHEMICALS
FIG. 21 REVENUE OF GE WATER & PROCESS TECHNOLOGIES INC., 20122014, ($MILLION)
FIG. 22 REVENUE OF GE WATER & PROCESS TECHNOLOGIES INC., BY BUSINESS SEGMENTS (%), 2014
FIG. 23 SWOT ANALYSIS AND STRATEGIC CONCLUSION OF GE WATER & PROCESS TECHNOLOGIES INC.
FIG. 24 SWOT ANALYSIS OF AQUASANA INC.
FIG. 25 REVENUE OF HALO SOURCE INC., 20122014, ($MILLION)
FIG. 26 REVENUE OF HALO SOURCE INC., BY BUSINESS SEGMENTS (%), 2014
FIG. 27 SWOT ANALYSIS AND STRATEGIC CONCLUSION OF HALOSOURCE INC.
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