World Cigarettes Kyrgyzstan

Synopsis
World Cigarettes Kyrgyzstan focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Kyrgyzstan, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Summary
In 2012 JTI achieved leadership of the 6.5 billion piece Kyrgyzstan cigarette market, overtaking long-term leader Imperial Tobacco, with the latter having suffered a declining share for some years. Imperial inherited its position in the market following its takeover of Reemtsma, Reemtsma having established the AK Reemtsma-Kyrgyzstan joint-stock company in February 2008. Its major competitors all supply the market from operations in neighbouring markets: BAT mainly from Uzbekistan, PMI mainly from Kazakhstan, as did JTI, although with the closure of the company's Shymkent plant in May 2012 is set to supply the Kyrgyzstan market from elsewhere. All can be expected to supply stiff competition to Imperial, helped by the movement towards free trade in the area with the development of the customs union between Kazakhstan, Uzbekistan and Kyrgyzstan. All also have the capacity to supply alternatively from Russia and Ukraine.