Synopsis
World Cigarettes Myanmar focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Myanmar, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Summary
At 15.1 billion pieces, the Myanmar cigarette market is more than 10 times larger that it was in 1990, with per capita consumption up to 277 pieces.
Although several of the major manufacturers were involved in the market, they withdrew in the 1990s/early 2000s, citing concerns over the military regime. PMI became involved in the market again following its acquisition of Sampoerna in 2005 and now leads the market with a share of just under 30%. A report in July 2013 indicated that BAT was planning to re-enter the market through a majority-owned joint venture. Undertaken in partnership with IMU Enterprise, BATnepalleb plans to begin production of cigarettes in Myanmar again.
Table of Contents
Overview
Market Size
Cigarette Consumption, 1990-2013
Per Capita Consumption, 1990-2013
Market Structure
Imports v Domestically Manufactured Cigarettes, 2000-2012
Manufacturers & Brands
Manufacturer Sales & Market Share, 2000-2013
Leading Brands of Cigarettes, 2011
Taxation & Retail Prices
Taxation
Tobacco Tax Rate Incidence, 2011
Retail Prices
The Smoking Population
Smoking Population, 1990-2012
Prevalence of Smoking, by Age & Sex, 2001
Prevalence of Tobacco use Amongst Adults Aged +15, 2001, 2004 & 2007
Type of Tobacco Used, 2001
Smoking Prevalence Rates from Various Studies
Production & Trade
Production
Production of Cigarettes, 1990-2012
Cigarette Production: State-Owned Facilities, 2004-2013
Imports
Imports of Cigarettes, 1990-2012
Exports to Myanmar by Country, 2000-2012
Exports
Exports of Cigarettes, 2000-2012
Operating Constraints
Advertising Restrictions
Health Warnings
Government Restrictions
Company Profiles
Myanmar Sampoerna Tobacco Co Ltd
Rothmans of Pall Mall Myanmar Pte Ltd
Prospects & Forecasts
Consumption Forecasts to 2022
List Of Tables
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List Of Figures
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