Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. This sector analytics report presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.
| EXECUTIVE SUMMARY | 1 | ||
| Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013 | 1 | ||
| eCPMs Average $1.14 in 2013 across all Formats, Publisher Inventory, Platforms, Sales Channels and Bidded Environments | 3 | ||
| Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013 | 3 | ||
| Mobile Ad Networks, Serving Platforms, Data Providers, Exchanges, RTBs and Marketing Platforms Have Diverse Participation Models | 3 | ||
| Mobile Exchanges, Ad Networks with Exchange Capabilities Exhibit Triple-Digit Revenue Growth | 6 | ||
| CAGR Analysis: 2009 - 2016 | 6 | ||
| Mobile Ad Clearing Ecosystem CAGR Analysis by Segment: 2009 - 2016 | 7 | ||
| Global Mobile Ad Network Filled Impressions by Geography: 2010 - 2013 | 8 | ||
| Mobile Advertising Platforms and Inventory: Terms and Definitions | 9 | ||
| Global Mobile Inventory, Monetization and Solutions Provider Business Operations Summaries | 13 | ||
| Global Mobile Audience, Ad Spend and Company Positioning Fundamentals | 13 | ||
| Mobile advertising and consumer behavior | 13 | ||
| Ad network market positioning | 13 | ||
| CAGR Analysis: 2009 - 2016 | 13 | ||
| Exchanges and auctions | 14 | ||
| SSPs (aggregated publisher inventory sources) | 14 | ||
| DSPs (aggregated sources of inventory demand) | 14 | ||
| RTBs/Programmatic trading | 15 | ||
| Mobile Exchange, Auction and Inventory, Fill Rates and Media Spend: 2011 - 2013 | 16 | ||
| Sources of inventory/impression requests | 17 | ||
| eCPM Market Value by Geography: 2013 | 18 | ||
| Filled Mobile Impressions by Geography: 2013 | 18 | ||
| Sources of demand | 19 | ||
| Ad serving platforms | 19 | ||
| Mobile Auctions, Exchanges, Serving Platforms and RTBs: Ranked by 2013 Media Spend | 20 | ||
| Mobile ad formats | 21 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Impression Billing Models and Formats 2013 | 22 | ||
| In-app inventory and media spend dynamics | 24 | ||
| Mobile web inventory and media spend dynamics | 24 | ||
| Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics | 25 | ||
| Mobile audience and campaign data analytics: Location | 25 | ||
| Ad networks, platforms, auctions, exchanges, ad serving business operations | 26 | ||
| Mobile Ad Network and Exchange Revenue Comparison: 2009 - 2016 | 27 | ||
| Pricing and eCPMs | 27 | ||
| Mobile Advertising Networks: Ranked by 2013 Media Spend | 30 | ||
| R & D investment | 31 | ||
| Headcount/hiring/staff | 32 | ||
| SECTION ONE | 33 | ||
| Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013 | 33 | ||
| Mobile Ad Network Filled Inventory and Media Spend Analysis: 2010 - 2013 | 33 | ||
| Global Mobile Ad Network Media Spend on Pace to Climb 52% in 2014 | 35 | ||
| Mobile Ad Networks and Direct Publisher Sales Comparisons: 2009 -2016 | 36 | ||
| CAGR Comparison: Mobile Ad Networks vs. Publisher Direct Sales 2009 - 2016 | 36 | ||
| eCPMs Average $1.14 in 2013 Across All Formats, Publisher Inventory, Platforms, Sales Channels and Bidded Environments | 39 | ||
| eCPM Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013 | 39 | ||
| Four Trillion Inventory Requests Filled in 2013, with An Average eCPM of $1.33 | 41 | ||
| Mobile Ad Network Inventory, Fill Rates and Media Spend: 2009 - 2013 | 42 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Fill Rates, Media Spend and eCPM Analysis 2009 | 44 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Fill Rates, Media Spend and eCPM Analysis 2010 | 46 | ||
| Filled Mobile Exchange Inventory Averages $0.64 eCPMs in 2013 | 48 | ||
| Mobile Exchange, Auction and Inventory, Fill Rates and Media Spend: 2011 - 2013 | 48 | ||
| The Impact of Inventory Data: Audience Profiles, Predictive and Real-Time Impression Analytics Boost Ad Network eCPMs in 2013 | 49 | ||
| Global Mobile Ad Clearing eCPM Analysis by Market Position: 2011 - 2013 | 50 | ||
| Mobile Auctions, Exchanges, Serving Platforms and RTBs: Fill Rates, Media Spend and eCPM Analysis 2011 | 54 | ||
| Global Mobile Ad Network Media Spend at $1.8 Billion in 2011 | 55 | ||
| Mobile Advertising Networks: Fill Rates, Media Spend and eCPM Analysis 2011 | 56 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Fill Rates, Media Spend and eCPM Analysis 2012 | 57 | ||
| Mobile Auctions, Exchanges, Serving Platforms and RTBs: Fill Rates, Media Spend and eCPM Analysis 2012 | 59 | ||
| Global Mobile Ad Networks Clear $2.7 Billion in 2012 | 60 | ||
| Mobile Advertising Networks: Fill Rates, Media Spend and eCPM Analysis 2012 | 61 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Fill Rates, Media Spend and eCPM Analysis 2013 | 62 | ||
| Mobile Auctions, Exchanges, Serving Platforms and RTBs: Fill Rates, Media Spend and eCPM Analysis 2013 | 64 | ||
| Mobile Ad Networks and Direct Publisher Sales Result in A $7.5 Billion Global Market in 2013 | 65 | ||
| Mobile Advertising Networks: Fill Rates, Media Spend and eCPM Analysis 2013 | 66 | ||
| SECTION TWO | 67 | ||
| The Mobile Media Ad Clearing and Serving Business: The Economics of Making Money | 67 | ||
| Global Mobile Media Spend: 2009 - 2016 | 67 | ||
| Mobile Ad Networks and Clearing Solutions Continue to Evolve Core Competencies and Business Models | 69 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Market Position Analysis: 2013/2014 | 70 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs | 73 | ||
| Mobile Advertising Networks, Networks W/Exchange Capability 2013/2014 | 75 | ||
| Mobile Exchanges, Auctions, RTBs, Ad Serving and Data Analytics 2013/2014 | 76 | ||
| Mobile Ad Networks, Tech Platforms, Ad Servers, Auctions, Exchanges and RTBs: Inventory Availability, Trafficking, Requests: 2009 - 2013 | 79 | ||
| Global Mobile Fill Rates Improve in 2013: Marketers Respond to More Sophisticated Format, Publisher, OS, Geography, Billing Model and Audience Profiling Data | 80 | ||
| Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs: Fill Rates 2011 - 2013 | 81 | ||
| Inventory Conversion: Turning Technology and Media Operations into Topline Revenue | 83 | ||
| Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue Share Models/Margin/Participation Analysis: 2013/2014 | 84 | ||
| Mobile Ad Clearing, Trafficking, Data, Exchange, RTB, DSP Market Worth $2.2 Billion in 2013 Net Revenue | 86 | ||
| Global Mobile Media Spend and Ad Ecosystem Solution Marginal Performance Analysis: 2009 - 2016 | 87 | ||
| Mobile Ecosystem Net Revenue: 2009 - 2016 | 89 | ||
| Mobile Exchanges, Ad Networks with Exchange Capabilities Exhibit Triple-Digit Revenue Growth | 92 | ||
| CAGR Analysis: 2009 - 2016 | 92 | ||
| Mobile Advertising Networks: Ranked by 2013 Media Spend | 4 | ||
| Mobile Auctions, Exchanges, Serving Platforms and RTBs: Ranked by 2013 Media Spend | 95 | ||
| Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Net Revenue 2009 - 2016 | 96 | ||
| Mobile Ad Network Net Revenue: 2009 - 2016 | 97 | ||
| Mobile Advertising Networks: Net Revenue 2009 - 2016 | 100 | ||
| Mobile Ad Exchange/RTB/Auction Net Revenue: 2009 - 2016 | 101 | ||
| Mobile Auctions, Exchanges, Platforms and RTBs: Net Revenue 2009 - 2016 | 105 | ||
| Mobile Ad Networks Capture 81.5% of Ecosystem Revenue in 2013, Net of Publisher Payouts | 106 | ||
| Mobile Ad Network and Exchange Revenue Comparison: 2009 - 2016 | 106 | ||
| Mobile Ecosystem Revenue Driven by Ad Networks with Exchange and Programmatic Trading Capabilities | 109 | ||
| Mobile Ad Network W/Exchange/RTB/Auction Net Revenue: 2009 - 2016 | 109 | ||
| Mobile Advertising Networks W/Exchanges, Platforms, Auctions and RTBs: Net Revenue 2009 - 2016 | 111 | ||
| SECTION THREE | 112 | ||
| Global Mobile Media Ad Spend by Region | 112 | ||
| Mobile Ad Network Media Spend by Region: 2010 - 2013 | 113 | ||
| Global Mobile Ad Network Filled Impressions by Region: 2010 - 2013 | 114 | ||
| European Markets Consistently Produce the Globe's Highest eCPMs | 116 | ||
| eCPMs by Region: 2010 - 2013 | 116 | ||
| Filled Mobile Impressions by Geography: 2010 | 118 | ||
| eCPM Market Value by Geography: 2010 | 118 | ||
| Mobile Advertising Network Filled Impressions by Geographic Region: 2010 | 121 | ||
| eCPM Market Value by Geography: 2011 | 123 | ||
| Filled Mobile Impressions by Geography: 2011 | 123 | ||
| Mobile Advertising Network Filled Impressions by Geographic Region: 2011 | 125 | ||
| Filled Mobile Impressions by Geography: 2012 | 127 | ||
| eCPM Market Value by Geography: 2012 | 127 | ||
| Mobile Advertising Network Filled Impressions Delivered by Geographic Region: 2012 | 129 | ||
| eCPM Market Value by Geography: 2013 | 131 | ||
| Filled Mobile Impressions by Geography: 2013 | 131 | ||
| Mobile Advertising Network Filled Impressions Delivered by Geographic Region: 2013 | 133 | ||
| SECTION FOUR | 135 | ||
| Industry Briefings and Executive Forum: Q & A's | 135 | ||
| ADCOLONY | 135 | ||
| ADFONIC | 143 | ||
| ADITIC (a division of Sofialys) | 148 | ||
| ADMODA/ADULTMODA | 153 | ||
| AMOBEE | 163 | ||
| BUZZCITY | 170 | ||
| CASEE (owned by Velti) | 180 | ||
| INMOBI | 183 | ||
| JUMPTAP | 191 | ||
| KOMLI MOBILE | 197 | ||
| MADHOUSE | 201 | ||
| MEDIALETS | 206 | ||
| MOBCLIX (owned by Velti) | 210 | ||
| MOBILE POSSE | 213 | ||
| MOJIVA | 217 | ||
| NDN (News Distribution Network) | 224 | ||
| NEXAGE | 229 | ||
| OPERA MEDIAWORKS | 234 | ||
| RHYTHM NEWMEDIA | 243 | ||
| SMAATO | 248 | ||
| TAPJOY | 254 | ||
| TREMOR VIDEO | 257 | ||
| TRUMPIA | 263 | ||
| VERVE MOBILE | 265 | ||
| VOLTARI | 269 | ||
| xAd, Inc. | 274 | ||
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