Summary In July-August 2014, we surveyed 500 consumers in Ghana about their shopping preferences and behaviour - including questions exploring preference for local vs international brands, trust in international brands and satisfaction with the variety and quality of products in core CPG categories. The data is presented in Excel format with the full question list, and segmented by age and gender. Synopsis - Use our data to conduct your own analysis of consumer perceptions and shopping behaviour in Ghana - Understand how consumers' preferences in Ghana differ by age and gender - Gain insight into consumer perception and trust in international brands, and how this perception varies across core CPG categories Reasons To Buy - How satisfied are consumers in this country about the variety and quality of products available to them? Does this vary according to category? - Do consumers demonstrate different shopping behaviours according to category? - Do consumers in this country generally perceive themselves to be 'spenders' or 'savers'? Key Highlights Full list of questions asked across all CPG sectors in Canadean Consumer's 2014 mobile survey Data provided in easy-to-use tables... Research Beam Model: Research Beam Product ID: 377298 1995 USD New
2014 Next Generation Emerging Markets Consumer Survey Data - Ghana

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2014 Next Generation Emerging Markets Consumer Survey Data - Ghana

 
 
 
Summary
In July-August 2014, we surveyed 500 consumers in Ghana about their shopping preferences and behaviour - including questions exploring preference for local vs international brands, trust in international brands and satisfaction with the variety and quality of products in core CPG categories. The data is presented in Excel format with the full question list, and segmented by age and gender.


Synopsis
- Use our data to conduct your own analysis of consumer perceptions and shopping behaviour in Ghana

- Understand how consumers' preferences in Ghana differ by age and gender

- Gain insight into consumer perception and trust in international brands, and how this perception varies across core CPG categories

Reasons To Buy
- How satisfied are consumers in this country about the variety and quality of products available to them? Does this vary according to category?

- Do consumers demonstrate different shopping behaviours according to category?

- Do consumers in this country generally perceive themselves to be 'spenders' or 'savers'?

Key Highlights
Full list of questions asked across all CPG sectors in Canadean Consumer's 2014 mobile survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group
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