The market for BYOD has significantly evolved in regions such as North America and Europe. Rise in the productivity of the organizations lead to the BYOD adoption across varied industry verticals. This ultimately helps the market to grow at a rapid pace. As BYOD concept is gaining popularity across various regions, implementation of BYOD security solutions has become highly important. These BYOD security solutions allow remote management of mobile devices used for business purposes viz., smartphones, tablets and laptops. To protect the important corporate data over the mobile devices, BYOD security policies plays an important role and supports the use of employee’s own devices at their work places. Increasing adoption of BYOD concept across emerging markets is one of the key driver for BYOD security market. Increased productivity, reduction in the hardware cost and popularity of BYOD across various industry verticals are some additional drivers for the BYOD security market. On the other hand, low awareness about the BYOD security tools limits the growth of market.
The vendors presently are manufacturing mobile devices that are integrated with security solutions. These in-built security policies allow employees to access both their personal and corporate data from a single device and from various access points. Additionally, the vendors in the market are acquiring and collaborating with the top companies in the market to enhance their product portfolio. For instance, on 26 January, 2014, VMware acquired AirWatch, which is a leader in delivering secure and enterprise-mobile management solutions, for $1.175 billion. This acquisition has helped VMware to boost mobile security offerings to the customers. Similarly, In August, 2014, SAP in collaboration with VMware has developed a mobile security software platform for mobile applications, which offers simplified user experience for all mobile applications. Companies profiled in the report are SAP, Symantec, VMware, Citrix systems, MobileIron, Good Technology, Trend Micro, IBM, Alcatel Lucent and Cisco Systems.
The global BYOD security market is segmented based on the type of device used for business purposes, BYOD solutions for the implementation of BYOD in enterprises, security software, end users and geography. The employees at their workplaces usually prefer Smartphones, tablets and laptop, where smartphones holds large percentage of market size, amongst others. Solution segment is further classified as mobile device management, mobile application management, mobile content management and mobile identity management. The segment of security software is classified as mobile data security, mobile device security and network security. The end users for the BYOD security market are large enterprises, small and medium enterprises (SME’s) and government organizations. The microscopic analysis of the market has been performed by examining various regions such as North America, Europe, Asia-Pacific and LAMEA.
Key Benefits
KEY MARKET SEGMENTS
Market by Device Type
Market by Solution
Market by Security Software
Market by End User
Market by Geography
Key Players
CHAPTER 1 INTRODUCTION
1.1 Report Description
1.2 Reason for doing the study
1.3 Key Benefits
1.4 Key Segments
1.5 Research methodology
1.5.1 Secondary research
1.5.2 Primary research
1.5.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO Perspective
2.2 Market Beyond what to expect by 2025 ($ Million)
2.2.1 Moderate Growth Scenario
2.2.2 Rapid Growth Scenario
2.2.3 Diminishing Growth Scenario
CHAPTER 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Key Findings
3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies
3.3 Porter’s Five Force Analysis
3.3.1 Concentrated suppliers and demand for customized product increases the bargaining power of supplier
3.3.2 Low price sensitivity and differentiated product lowers down the bargaining power of buyer
3.3.3 Numerous competitors and low switching costs intensifies rivalry
3.3.4 Low entry barriers increases the threat of new entrant in the industry
3.3.5 No substitute availability lowers the threat of substitute in the market.
3.4 Value Chain Analysis
3.5 Market Share Analysis, 2013
3.6 Market Dynamics
3.6.1 Drivers
3.6.1.1 Increased adoption of BYOD by Organizations
3.6.1.2 Implementing BYOD policies Reduces hardware cost
3.6.1.3 Increased productivity
3.6.1.4 Popularity of BYOD in varied industry verticals
3.6.1.5 Increased penetration of smartphones and tablets
3.6.2 Restraints
3.6.2.1 Low awareness about BYOD security tools
3.6.2.2 Lack in trust harming BYOD adoption
3.6.3 Opportunities
3.6.3.1 Common BYOD security tool
CHAPTER 4 GLOBAL BYOD SECURITY MAKRET BY DEVICE TYPE
4.1 Laptop
4.1.1 Key Market Trends
4.1.2 Competitive Scenario
4.1.3 Key Growth factors and opportunities
4.1.4 Market size and forecast
4.2 Tablet
4.2.1 Key Market Trends
4.2.2 Competitive Scenario
4.2.3 Key Growth factors and opportunities
4.2.4 Market size and forecast
4.3 Smart Phone
4.3.1 Key Market Trends
4.3.2 Competitive Scenario
4.3.3 Key Growth factors and opportunities
4.3.4 Market size and forecast
CHAPTER 5 GLOBAL BYOD SECURITY BY SOLUTION
5.1 Mobile Device Management (MDM)
5.1.1 Key Market Trends
5.1.2 Competitive Scenario
5.1.3 Key Growth factors and opportunities
5.1.4 Market size and forecast
5.2 Mobile Application Management (MAM)
5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Key Growth factors and opportunities
5.2.4 Market size and forecast
5.3 Mobile Content Management (MCM)
5.3.1 Key Market Trends
5.3.2 Competitive Scenario
5.3.3 Key Growth factors and opportunities
5.3.4 Market size and forecast
5.4 Mobile Identity Management
5.4.1 Key Market Trends
5.4.2 Competitive Scenario
5.4.3 Key Growth factors and opportunities
5.4.4 Market size and forecast
CHAPTER 6 GLOBAL BYOD SECURITY MARKET BY SECURITY SOFTWARE
6.1 Mobile Data Security
6.1.1 Key market trends
6.1.2 Competitive Scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast
6.2 Mobile Device Security
6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Competitive Scenario
6.2.4 Market size and forecast
6.3 Network Security
6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Competitive Scenario
6.3.4 Market size and forecast
CHAPTER 7 GLOBAL BYOD SECURITY BY END USER
7.1 Large Enterprises
7.1.1 Market Size and Forecast
7.2 Small and Medium Enterprises (SMEs)
7.2.1 Market Size and Forecast
7.3 Government Enterprises
7.3.1 Market Size and Forecast
CHAPTER 8 GLOBAL BYOD SECURITY MARKET BY GEOGRAPHY
8.1 North America
8.1.1 Key Market Trends
8.1.2 Competitive Scenario
8.1.3 Key Growth Factors and Opportunities
8.1.4 Market Size and Forecast
8.2 Europe
8.2.1 Key Market Trends
8.2.2 Competitive Scenario
8.2.3 Key Growth Factors and Opportunities
8.2.4 Market Size and Forecast
8.3 Asia-Pacific
8.3.1 Key Market Trends
8.3.2 Competitive Scenario
8.3.3 Key Growth Factors and Opportunities
8.3.4 Market Size and Forecast
8.4 LAMEA
8.4.1 Key Market Trends
8.4.2 Competitive Scenario
8.4.3 Key Growth Factors and Opportunities
8.4.4 Market Size and Forecast
CHAPTER 9 COMPANY PROFILES
9.1 SAP
9.1.1 Company Overview
9.1.2 Company snapshot
9.1.3 Business performance
9.1.4 Strategic moves and development
9.1.5 SWOT analysis and Strategic Conclusion of SAP
9.2 Citrix Systems
9.2.1 Company Overview
9.2.2 Business Performance
9.2.3 Strategic Moves and Developments
9.2.4 SWOT Analysis and Strategic Conclusion of Citrix Systems Inc.
9.3 Trend Micro
9.3.1 Company Overview
9.3.2 Business Performance
9.3.3 Key strategies of Trend Micro
9.3.4 SWOT analysis and strategic conclusion
9.4 INTERNATIONAL BUSINESS MACHINE (IBM)
9.4.1 Company overview
9.4.2 Business Performance
9.4.3 Strategic Moves and Developments
9.4.4 SWOT Analysis and Strategic Conclusion Of IBM
9.5 VMware
9.5.1 Company Overview
9.5.3 Strategic Moves and Developments
9.5.4 SWOT Analysis and Strategic Conclusion of VMware Inc.
9.6 Good Technology
9.6.1 Company Overview
9.6.2 Strategic Moves and Developments
9.6.3 SWOT Analysis and Strategic Conclusion of Good Technology
9.7 Mobile iron
9.7.1 Company Overview
9.7.2 Strategic moves and developments
9.7.3 SWOT analysis of Mobile Iron
9.7.4 Swot analysis of Mobile Iron
9.8 Alcatel Lucent
9.8.1 Company Overview
9.8.2 Business Performance
9.8.3 Strategic Moves and Developments
9.8.4 SWOT analysis and strategic conclusion of Alcatel lucent
9.8.5 Swot analysis of Alcatel lucent
9.9 Cisco Systems
9.9.1 Company Overview
9.9.2 Business performance
9.9.3 Strategic moves and developments
9.9.4 SWOT analysis of Cisco System Inc.
9.10 Symantec Corporation
9.10.1 Company Overview
9.10.2 Business Performance
9.10.3 Key strategies of Symantec Corporation
9.10.4 SWOT analysis and strategic conclusion
LIST OF TABLE
TABLE 1 GLOBAL BYOD SECURITY MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 2 GLOBAL BYOD SECURITY MARKET MODERATE GROWTH SCENARIO REVENUE BY GEOGRAPHY,2020-2025 ($ MILLION)
TABLE 3 GLOBAL BYOD SECURITY MARKET RAPID GROWTH SCENARIO REVENUE BY GEOGRAPHY, 2020-2025 ($ MILLION)
TABLE 4 GLOBAL BYOD SECURITY MARKET DIMINISHING GROWTH SCENARIO REVENUE BY GEOGRAPHY, 2020-2025 ($ MILLION)
TABLE 5 GLOBAL BYOD SECURITY MARKET REVENUE BY DEVICE TYPE, 2013–2020 ($ MILLION)
TABLE 6 GLOBAL BYOD SECURITY LAPTOP MARKET REVENUE BY GROGRAPHY, 2013–2020 ($ MILLION)
TABLE 7 GLOBAL BYOD SECURITY TABLET MARKET REVENUE BY GROGRAPHY, 2013-2020 ($ MILLION)
TABLE 8 GLOBAL BYOD SECURITY SMARTPHONE MARKET REVENUE BY GROGRAPHY, 2013-2020 ($ MILLION)
TABLE 9 GLOBAL BYOD SECURITY MARKET REVENUE BY SOLUTION, 2013–2020 ($ MILLION)
TABLE 10 GLOBAL BYOD SECURITY MOBILE DEVICE MANAGEMENT SOLUTION MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 11 COMPANIES WITH MAM SOFTWARE WITH ITS SUITABLE INSTALLATION ENVIRONMENT:
TABLE 12 GLOBAL BYOD SECURITY MOBILE APPLICATION MANAGEMENT SOLUTION MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 13 GLOBAL BYOD SECURITY MOBILE CONTENT MANAGEMENT SOLUTION MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 14 GLOBAL BYOD SECURITY MOBILE IDENTITY MANAGEMENT SOLUTION MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 15 GLOBAL BYOD SECURITY MARKET REVENUE BY SECURITY SOFTWARE, 2013–2020 ($ MILLION)
TABLE 16 GLOBAL BYOD SECURITY MOBILE DATA SECURITY MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 17 GLOBAL BYOD SECURITY MOBILE DEVICE SECURITY MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 18 GLOBAL BYOD SECURITY NETWORK SECURITY MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 19 GLOBAL BYOD SECURITY MARKET REVENUE BY END USER, 2013–2020 ($ MILLION)
TABLE 20 GLOBAL LARGE ENETRPRISES BYOD SECURITY MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 21 GLOBAL SMALL AND MEDIUM (SME’S) ENETRPRISES BYOD SECURITY MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION)
TABLE 22 GLOBAL GOVERNMENT ENETRPRISES BYOD SECURITY MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 23 NORTH AMERICAN BYOD SECURITY MARKET REVENUE BY SOLUTION, 2013-2020 ($ MILLION)
TABLE 24 ASIA PACIFIC BYOD SECURITY MARKET REVENUE BY SOLUTION, 2013-2020 ($ MILLION)
TABLE 25 LAMEA BYOD SECURITY MARKET REVENUE BY SOLUTION, 2013-2020 ($ MILLION)
TABLE 26 SAP SNAPSHOT
TABLE 27 CITRIX SYSTEMS INC. SNAPSHOT
TABLE 28 TREND MICRO SNAPAHOT
TABLE 29 IBM SNAPSHOT
TABLE 30 VMWARE INC. SNAPSHOT
TABLE 31 GOOD TECHNOLOGY SNAPSHOT
TABLE 32 MOBILE IRON SANPSHOT
TABLE 33 ALCATEL LUCENT SNAPSHOT
TABLE 34 CISCO SYSTEMS INC. SANPSHOT
TABLE 35 SYMANTEC CORPORATION SNAPAHOT
LIST OF FIGURE
FIG. 1 TOP IMPACTING FACTORS, MODERATE GROWTH SCENARIO (2020-2025)
FIG. 2 TOP IMPACTING FACTORS, RAPID GROWTH SCENARIO (2020-2025)
FIG. 3 TOP IMPACTING FACTORS, DIMINISHING GROWTH SCENARIO (2020-2025)
FIG. 4 TOP IMPACTING FACTORS
FIG. 5 TOP WINING STRATEGIES
FIG. 6 TOP WINNING STRATEGIES ANALYSIS
FIG. 7 PORTERS FIVE FORCE MODEL
FIG. 8 VALUE CHAIN ANALYSIS
FIG. 9 MARKET SHARE ANALYSIS, 2013
FIG. 10 SUPPORT FOR BRING YOUR OWN DEVICE, 2013
FIG. 11 ADOPTION OF BYOD ACROSS INDUSTRY VERTICALS IN PERCENTAGE, 2012
FIG. 12 UNIT SHIPMENT OF MOBILE DEVICES IN MILLION, 2013
FIG. 13 COUNTRY WISE USE OF MOBILE DEVICE FOR BUSINESS PURPOSE IN PERCENTAGE, 2012
FIG. 14 COMPARISION OF MOBILE DEVICES AT WORKPLACE (PERCENTAGE, 2013)
FIG. 15 COMPARISON OF DEVICES USED AT WORKPLACES BY THE EMPLOYEES IN PERCENTAGE (2011)
FIG. 16 ORGANIZATIONS ALLOWING BYOD (PERCENTAGE)
FIG. 17 FREQUENCY OF SMARTPHONES FOR PERSONAL USE AND BUSINESS USE (2012)
FIG. 18 COMPARISION FOR THE FUNCTIONS OF MOBILE DEVICE MANAGEMENT AND MOBILE DEVICE SECURITY
FIG. 19 BYOD ADOPTION BY COMPANY SIZE IN PERCENTAGE, 2013
FIG. 20 BYOD ADOPTION BY ENTERPRISES IN PERCENTAGE, 2014
FIG. 21 BYOD ADOPTION BY INDUSTRIES IN PERCENTAGE, 2014
FIG. 22 DESIGNATED MOBILE WORKERS VS EMPLOYEES WHO USE MOBILE DEVICE FOR WORK, 2012 (PERCENTAGE)
FIG. 23 USE OF PERSONALLY OWNED DEVICES AT WORK PLACES IN VARIOUS COUNTRIES,2012 (PERCENTAGE)
FIG. 24 EUROPEAN BYOD SECURITY MARKET REVENUE BY SOLUTION, 2013-2020 ($ MILLION)
FIG. 25 REGION WISE % OF COMPANIES CONSIDERING SECURITY AS TOP CHALLENGE IN BYOD, 2012
FIG. 26 PERCENTAGE OF COMPANIES ADOPTING BYOD ACROSS REGIONS
FIG. 27 KEY FINANCIALS OF SAP REVENUE PERCENTAGE BY REGIONS
FIG. 28 KEY FINANCIALS OF SAP REVENUE PERCENTAGE BY INDUSTRIES
FIG. 29 SWOT ANALYSIS OF SAP
FIG. 30 REVENUE GENERATED BY CITRIX SYSTEMS INC., 2013-2011, $ MILLION
FIG. 31 REVENUE OF CITRIX SYSTEMS INC. BY BUSINESS SEGMENT, 2013
FIG. 32 REVENUE OF CITRIX SYSTEMS INC. BY GEOGRAPHY, 2013
FIG. 33 SWOT ANALYSIS OF CITRIX SYSTEMS INC.
FIG. 34 KEY FINANCIALS OF TREND MICRO NET SALES, 2012-2013, $MILLION
FIG. 35 SWOT ANALYSIS OF TREND MICRO
FIG. 36 KEY FINANCIALS OF IBM REVENUE BY PRODUCTS AND SERVICES
FIG. 37 SWOT ANALYSIS OF IBM
FIG. 38 REVENUE GENERATED BY VMWARE INC., 2013-2011, $ MILLION
FIG. 39 REVENUE OF VMWARE INC. BY BUSINESS SEGMENT, 2013
FIG. 40 REVENUE OF VMWARE INC. BY GEOGRAPHY, 2013
FIG. 41 SWOT ANALYSIS OF VMWARE
FIG. 42 SWOT ANALYSIS OF GOOD TECHNOLOGY
FIG. 43 SWOT ANALYSIS OF MOBILE IRON
FIG. 44 REVENUE GENERATED BY ALCATEL-LUCENT, 2013-2011, $ MILLION
FIG. 45 REVENUE OF ALCATEL-LUCENT BY BUSINESS SEGMENT, 2013
FIG. 46 REVENUE OF ALCATEL-LUCENT BY GEOGRAPHY, 2013
FIG. 47 SWOT ANALYSIS OF ALCATEL LUCENT
FIG. 48 KEY FINANCIALS OF CISCO SYSTEMS INC. REVENUE, 2011-2013, $MILLION
FIG. 49 REVENUE BY PRODUCTS AND SERVICES FOR CISCO SYSTEM INC.
FIG. 50 REVENUE BY GEOGRAPHY FOR CISCO SYSTEM INC.
FIG. 51 SWOT ANALYSIS OF CISCO SYSTEM INC.
FIG. 52 KEY FINANCIALS OF SYMANTEC CORPORATION REVENUE, 2011-2013, $MILLION
FIG. 53 REVENUE BY PRODUCTS AND SERVICES FOR SYMANTEC CORPORATION
FIG. 54 SWOT ANALYSIS OF SYMANTEC CORPORATION
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