Internet Music Radio ad billings came in at $80 million for calendar year 2007, up by 194% over the $26.9 million comparable in 2006 for audio ads. With the addition of $12 - $15 million generated through video ads placed on music sites, gross media buys were approximately $92 million in 2007. A comparison of reach and revenue for both terrestrial radio and online radio/music track plays suggests a market with fully valued potential of approximately $500 - $600 million annually.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | ||
Annual Internet Music Listening Hours: 2004 - 2007 | 1 | ||
Average Listening Hours per Month: 2004 - 2007 | 2 | ||
SECTION ONE | 3 | ||
Annual Internet Music Listening House (Streaming Radio and Individual Music Tracks Played) Increased by 26.1% in 2007 | 3 | ||
Internet Music Listening Hour Comparison: 2004 - 2007 |
4 | ||
Annual Internet Music Listening Hours: 2004 - 2007 | 4 | ||
Internet Music Radio: Full Year 2007 | 5 | ||
Internet Music Radio: Full Year 2006 | 13 | ||
SECTION TWO | 22 | ||
Listening Hours per Month Average 404.2 Million in 2007 | 22 | ||
Average Listening Hours per Month: 2004 - 2007 | 22 | ||
Internet Music Radio and Track Plays: by Month 2007 | 23 | ||
Internet Music Radio Average Listening Hours per Month: the Top Ten Sites 2001 - 2010 | 35 | ||
Internet Music Radio: Top Ten Sites by Month | 36 | ||
Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks January 2002 - December 2007 | 38 | ||
Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks 2002 - 2007 | 39 | ||
SECTION THREE | 40 | ||
AOL Radio Networks, Clear Channel Online, Yahoo Music, Pandora and Live365 were the Top Five Internet Music Radio Brands in 2007 in Total Hours Delivered | 40 | ||
Listening Hour Annual Share by Brand: 2007 Ranking | 41 | ||
Summary Music Listening Hours: by Brand 2007 | 42 | ||
Annual Listening Hour Share Totals: by Brand 2007 | 43 | ||
SECTION FOUR | 54 | ||
Internet Music Radio Ad Billings At $80 Million in 2007 | 54 | ||
Internet Music Radio Gross Ad Billings: 2003-2008 | 54 | ||
Year-over-Year Internet Music Radio Ad Billings Growth: 2004 - 2008 | 55 | ||
Internet Music Radio Inventory Sell Out Rates: Total Available Market | 55 | ||
Total Streaming Advertising Market Value 2003-2008 | 56 | ||
Comparable Reach Analysis With Terrestrial Radio Indicates A Market With Fully Valued Potential Of $496 Million | 59 | ||
Market Maturity Comparative Analysis: Pro Forma | 60 | ||
Clear Channel Online Revenue As A Market Valuation Benchmark | 61 | ||
Q & A | 62 | ||
Bid4spots | 62 | ||
Clear Channel Online | 65 | ||
.977.Com/977music | 67 | ||
Pandora | 69 | ||
Live365.Com | 71 |
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
Subscribe to Our Newsletter
Published On : December 2019
$ 3600
Published On : November 2019
$ 3600
Published On : November 2019
$ 3600
Published On : November 2019
$ 3600
$ 3950