Strengthened by transaction transparency, ad networks, marketplace auctions, expanding premium inventories, innovative formats, lower CPMs, unambiguous campaign performance benchmarking, ROI and accountability metrics, combined with broadcast buying scale, online video advertising and related media spend is forecast at $2.7 billion in 2010.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Online Video Media Spend (When IncludingAll Video-Related Executions including Overlays, Podcasting and Mobile)is Estimated to Be A $2.7 Billion Market in 2010 | 1 | ||
| OnlineVideo Gross Media Spend: 2003 – 2012 | 1 | ||
| In-Bannerand Pre Roll Video Gross Media Spend Comparison: 2003-2012 | 2 | ||
| Pre-RollInventoryGrew by 74.3% in 2009 (Including Inventory Made Available through Hulu,Kids’ Sites and Inside Premium Content Areas of YouTube) | 3 | ||
| In-BannerVideo Impressions: 2003 – 2012 | 3 | ||
| Pre-RollVideoAdvertising Inventory is Forecast at 42.5 Billion Units in 2010,including and YouTube, Excluding Adult | 4 | ||
| Pre-RollVideo Inventory: 2003 – 2012 | 4 | ||
| SECTIONONE | 5 | ||
| Introductionand Overview: Inventory Growth, Transparency and ROI | 5 | ||
| Macro-MarketDynamics | 5 | ||
| OnlineVideo MediaSpend (When Including All Video-Related Executions including Overlays, Podcasting and Mobile)is Estimated to Be A $2.7 Billion Market in 2010 | 5 | ||
| OnlineVideo Gross Media Spend: 2003 - 2012 | 6 | ||
| In-Bannerand Pre Roll Video Media Spend Totals and Comparison | 9 | ||
| In-Bannerand Pre Roll Video Inventory Growth: 2003 - 2012 | 13 | ||
| OnlineVideo Advertising Media Spend Growth by Format Execution: 2003 -2012 | 14 | ||
| OnlineVideo Advertising Spend Share Analysis: 2008 - 2012 | 15 | ||
| OnlineVideo Advertising Media Spend: 2008 by Format | 17 | ||
| Online Video Advertising Media Spend: 2009 by Format | 17 | ||
| Online Video Advertising Media Spend: 2012 by Format | 19 | ||
| CPMs Declined Across Most Video Avail Formats in 2009 | 19 | ||
| CPMs: 2007, 2008 and 2009 Comparison | 20 | ||
| Glossary of Terminology Used in This Research Report | 21 | ||
| SECTION TWO | 23 | ||
| In-Banner Video Combining Format Innovation with Media Buy ROI | 23 | ||
| In-Banner Video Impressions and Media Spend: 2003 - 2012 | 25 | ||
| Online Video Advertising Media Spend: 2010 by Format | 27 | ||
| In-Banner and Pre Roll Video Inventory Growth: 2003 - 2012 | 28 | ||
| Q & A’s | 30 | ||
| EYEWONDER | 30 | ||
| EYEBLASTER | 38 | ||
| MIXPO | 38 | ||
| POINTROLL | 44 | ||
| SECTION THREE | 47 | ||
| Online Pre Roll Video Advertising Macro Market Dynamics: Inventory Growth Outpacing Media Spend | 47 | ||
| Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) | 48 | ||
| Pre-Roll Media Spend Increased by 42.2% in 2009; 25% Rise Forecast For 2010 | 48 | ||
| Pre-Roll Inventory and Media Spend: 2003 – 2012 | 49 | ||
| Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube, Excluding Adult | 49 | ||
| Pre-Roll Inventory and Media Spend Growth Comparison | 51 | ||
| Pre Roll Inventory Insertion Ratios | 53 | ||
| Pre Roll Media Spend: In-House vs Ad Network Sales | 54 | ||
| Adult Pre Roll Market Size: 2010 - 2012 | 56 | ||
| Pre Roll Video Auction Exchanges: 2008 - 2012 | 59 | ||
| Video Inventory Auction (Pre Roll Only) | 60 | ||
| Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2009 | 62 | ||
| Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2008 | 68 | ||
| Q & A’s | 72 | ||
| ADAP.TV | 72 | ||
| AUDITUDE | 74 | ||
| AFFINE SYSTEMS | 79 | ||
| BBE | 82 | ||
| SCANSCOUT | 86 | ||
| SPOTXCHANGE | 90 | ||
| TREMOR MEDIA | 93 | ||
| YUME INC | 97 | ||
| SECTION FOUR | 100 | ||
| Online Video Buyers and Sellers Are Embracing Execution Innovation, New of Inventory Solutions and Formats | 100 | ||
| Online Video Advertising Media Spend: 2010 by Format | 102 | ||
| Video Overlay Impression Weight: 2008 - 2012 | 103 | ||
| Overlay Analysis: 2009 | 104 | ||
| Video Search and Syndication: 2008 - 2012 | 105 | ||
| CPC/CPE Video Advertising: 2008 - 2012 | 106 | ||
| Viral/Paid Promotional Video Advertising Campaigns: 2008 – 2012 | 107 | ||
| Podcasting Video Inventory and Gross Billings: 2007 - 2012 | 108 | ||
| Mobile Video Advertising: 2009 - 2012 | 108 | ||
| Q & A’s | 109 | ||
| AUDIENCE SCIENCE | 109 | ||
| BLINKX | 113 | ||
| MAGNIFY.NET | 116 | ||
| TRUVEO | 120 | ||
| TUBEMOGUL | 123 | ||
| TURNHERE.COM | 126 | ||
| VIDSENSE | 129 | ||
| VISIBLE MEASURES | 132 | ||
| WIZZARD MEDIA | 137 |
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