Online and mobile music listening (including individual track plays) are forecast to rise 15% in 2010 to 8.3 billion hours, a year after the radio webcasting business underwent a significant round of consolidation.
Despite brand contraction, time spent listening spun out a 9% increase in 2009. Total listening hours are forecast to expand 22% in 2011 building on a more sound economic foundation in 2010.
Audio and video ad sales made up approximately 50% of total media spend made against Internet radio, generating market value of $168 - $190 million in '09 including all paid placement, from banners to rich media executions.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Online Music Radio: Listening Growth Profile 2004 - 2009 | 1 | ||
| Shoutcast Annual Listening Hours: 2005 - 2009 | 1 | ||
| Consolidation within the ad supported webcaster segment reduced monetizeable listening hours by 5.4% in 2009 | 1 | ||
| Growth In Ad Supported Monthly Listening Hours: 2005-2012 | 2 | ||
| Pandora is the leading online music provider (excluding Shoutcast) | 2 | ||
| Gross media spend (audio/video/mobile avails) sold against listening hours is forecast at $135 million in 2010 | 2 | ||
| Mobile Music Advertising Revenue Mix: 2008 – 2012 | 3 | ||
| SECTION ONE | 4 | ||
| Macro Market Growth and Revenue Trend Summary: | 4 | ||
| Total Listening Hour and Ad Supported Listening Hour Totals Comparative Analysis: 2005-2010 | 4 | ||
| Online Music Radio: Listening Growth Profile 2004 - 2009 | 7 | ||
| Online Music Listening Hour Comparison: 2004 – 2009 | 7 | ||
| Shoutcast Listening Hour Growth: Annual Totals 2005 - 2009 | 7 | ||
| Online Listening Hour Growth: 2005 - 2009 | 8 | ||
| Online Music Listening Hour Growth History and Forecast: 20042 | 9 | ||
| Mobile Music Advertising Revenue Estimates: 2008 - 2012 | 10 | ||
| Internet Music Listening Hours: Streaming Radio Stations and Track Plays by Month 2009 | 11 | ||
| SECTION TWO | 25 | ||
| Brand and platform share: Shoutcast remains the dominant online listening platform | 25 | ||
| Time Spent Listening Share: 2009 | 26 | ||
| Time Spent Listening: Aggregated Brand Analysis 2009 | 30 | ||
| Pandora is the leading online music provider (excluding Shoutcast) | 32 | ||
| Time Spent Listening: Aggregated Brand Analysis 2009 | 33 | ||
| Internet Music Radio Database 2009 Full Year: Stations, Track Play Hours | 35 | ||
| SECTION THREE | 56 | ||
| Online and mobile music radio spins and media spend: 2010 - 2012 | 56 | ||
| Online Music Listening Hour Growth History And Forecast: 2004 - 2012 | 56 | ||
| Consolidation within the ad supported webcaster segment reduced monetizeable listening hours by 5.4% in 2009 | 57 | ||
| Monetizable Listening Hours: 2005 - 2012 | 58 | ||
| The downward slide of ad supported listening hours (as a percent of total listening hours) is forecast to stabilize over the next three years | 59 | ||
| Monthly Ad Supported Listening Hour Comparison: 2005 - 2012 | 59 | ||
| Online and Mobile Music Advertising Spend: 2003 - 2012 | 61 | ||
| Gross Media Spend: Online Music Radio 2003 - 2012 | 63 | ||
| Mobile music advertising forecast at $6.7 million in 2010 | 65 | ||
| Online Music Radio Advertising Forecasts: Audio, Video, Mobile | 66 | ||
| Mobile Music Advertising Revenue Estimates: 2008 - 2012 | 68 | ||
| Online radio reaches 17% of the population, with an estimated media sales maturity comparable of 3.6% in 2009 | 69 | ||
| Market Maturity Comparative Analysis: GRP Pro Forma | 70 | ||
| Royalty rate conundrum: Flat rate vs. track spins per average listening audience | 71 | ||
| Hybrid Terrestrial/Online Music Radio Advertising Market Value: 2009 Comparative Analysis | 72 | ||
| Online Music Radio Royalty Payment Analysis: 2009 | 73 | ||
| Additional issues: There isn’t one body or organization representing the webcaster community as a group in royalty negotiations | 73 | ||
| SECTION FOUR | 74 | ||
| Q&A | 74 | ||
| ENTERCOM | 74 | ||
| CITADEL BROADCASTING | 77 | ||
| PANDORA | 81 | ||
| RADIOIO | 85 | ||
| TARGETSPOT | 88 | ||
| TRITON MEDIA/TRITON DIGITAL MEDIA | 93 |
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