Since 2003, when the market generated $560 million in media chain value, the steady climb to $4.9 billion in combined market opportunity for 2007 is a testament to how quickly audience demand stimulates both distribution and content investments required to facilitate a better experience and expand the market. This report provides the historical and current day data to bring value chain growth into focus as a market opportunity.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Total CDN , Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil | 1 | ||
| CDN , Advertising, Subscription and Download Share: Five Year (2003 - 2007) Total | 2 | ||
| CDN Market Value as a Percent of Combined Market Value | 2 | ||
| SECTION ONE | 3 | ||
| Total CDN, Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil) | 3 | ||
|
Total CDN, Streaming Ad Billings, Subscriptions and Paid Download Market Value |
4 | ||
| CDN and Bandwidth Services or Costs Account for 18.9% of Total Market Value Over a Combined Five-Year Period | 4 | ||
| CDN, Advertising, Subscription And Download Share: Five Year (2003 - 2007) Total | 4 | ||
| CDN Market Value as a Percent of Combined Market Value | 5 | ||
| CDN Market Value as a Percent of Total Market | 5 | ||
| Distribution and Content Market Value Comparison (In $Mil): CDN, Advertising, Subscription and Download Media | 6 | ||
| CDN, Content, Advertising, Subscription and Download Value (In $Mil.) | 6 | ||
| CDN, Advertising, Subscription and Download Market Segment Value (In $Mil.): 2003 - 2007 | 6 | ||
| Streaming and Download Media Value Chain Growth to be Paced By Download and Advertising Content | 7 | ||
| Value Chain Growth Rates: 2007 | 7 | ||
| CDN and Bandwidth Services Forecast to Rise By 32.6% in 2007 | 7 | ||
| CDN | 8 | ||
| CDN Market Value: Content Delivery Including Advertising And Download Media:2003 - 2007 (In $Mil.) | 8 | ||
|
Following Two Years of Triple-Digit Growth, Advertising Throttles Back to Double-Digits in 2007 |
8 | ||
| Streaming Advertising | 9 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2007 | 9 | ||
| Download Media Continues Double-Digit Growth in 2007, Despite the Much Higher Dollar Value Associated with that Segment of fhe Value Chain | 9 | ||
| Download Media | 10 | ||
| Download Media Market Value (In $Mil.): 2003 - 2007 | 10 | ||
| Subscription Media to Exhibit Positive Growth, After a Downturn Seen in 2006 | 10 | ||
| Subscription Media | 11 | ||
| Subscription Media Market Value (In $Mil.): 2003 - 2007 | 11 | ||
| SECTION TWO | 12 | ||
| The Streaming and Download Value Chain Distribution Segment: Bandwidth Services and CDN Analysis 2003 - 2007 | 12 | ||
| U.S. CDN Market Value Estimated at $1.1 Billion in '06; Global at $2 Billion | 12 | ||
| Bandwidth Market Breakout: By Category 2006 | 12 | ||
| Bandwidth Services Category Share: 2006 Mid Range Estimate | 13 | ||
| Media and Entertainment Commercial Bandwidth Market to Expand By 33% in '07 | 14 | ||
| Bandwidth Services Category Share: Est. 2007 | 14 | ||
| Retail Bandwidth Pricing for Volume-Based Accounts Equalizing Across Streaming Audio and Video Categories | 15 | ||
| Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 | 15 | ||
| Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Transferred Rate: Full Year 2005 | 16 | ||
| The 95th Percentile | 16 | ||
| Internet Music Radio | 17 | ||
| Internet Radio: Bandwidth Services Analysis and Market Size | 18 | ||
| Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 19 | ||
| Internet Radio: Bandwidth Services Analysis and Market Size | 20 | ||
| Streaming Video (Professional Content) | 20 | ||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 21 | ||
| Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 22 | ||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 23 | ||
| User Generated Video (Progressive Download, and Priced On the 95th Percentile) | 23 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 24 | ||
| User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 25 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 26 | ||
| Video Advertising (Pre Roll and Embedded) | 26 | ||
| Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 27 | ||
| Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 28 | ||
| Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 29 | ||
| Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 30 | ||
| Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 31 | ||
| Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 32 | ||
| Download Media (Music, Movies and Television) | 33 | ||
| Download Bandwidth Services Analysis and Market Size | 33 | ||
| Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 34 | ||
| Download Bandwidth Services Analysis and Market Size | 35 | ||
| Q & A with Akamai Technologies | 36 | ||
| CDN Market Overview | 36 | ||
| Akamai Operational Profile | 37 | ||
| The Nine Systems Acquisition | 41 | ||
| SECTION THREE | 44 | ||
| Streaming and Progressive Download Advertising Value Chain Segment: Market Analysis 2003 - 2007 | 44 | ||
| Video Market Dynamics: in 2007 Awareness is Stimulating Demand, Increasing Inventory While Aligning the Creative and Audience | 44 | ||
| Video Streams Served: 1998 - 2010 | 45 | ||
| Total Video Streams Served Per Unique User: By Site and Month 2001 - 2006 | 46 | ||
| Broadband Video Consumption Patterns: Streams To Unique User Comparison: 2001 - 2006 | 47 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2008 | 48 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 49 | ||
| Internet Radio Gross Ad Billings: 2003-2008 | 50 | ||
| Streaming Audio and Video Gross Ad Billings: 2003 - 2008 | 50 | ||
| Ad Avails and Revenue Analysis | 52 | ||
| Internet Radio | 52 | ||
| Internet Music Radio | 53 | ||
| Internet Music Radio Inventory Sell Out Rates: Total Available Market | 57 | ||
| Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison | 57 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004 | 57 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2005 | 58 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2006 | 58 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2007 | 59 | ||
| Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value | 59 | ||
| Market Maturity Comparative Analysis: Pro Forma | 60 | ||
| Internet Music Radio Market Statistics, Metrics and Usage Trends | 61 | ||
| Total Tuning Hour Comparison: 2004 - 2006 | 61 | ||
| Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002 - December 2006 | 62 | ||
| Streaming Video | 63 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 63 | ||
| Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 | 64 | ||
| Pre Roll and Embedded Market Value Comparison-In $ Mil | 65 | ||
| Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 | 65 | ||
| Video Avail Format Share | 66 | ||
| Video Avail Format Share: 2007 - 2008 Ranked by Gross Billings | 66 | ||
| Streaming/Progressive Download Video | 67 | ||
| Q & A with Broadband Enterprises | 71 | ||
| Q & A with Eyeblaster | 75 | ||
| Q & A with NBC Universal | 83 | ||
| SECTION FOUR | 88 | ||
| Download and Subscription Media Value Chain Segments: Market Analysis: 2003 - 2007 | 88 | ||
| Subscription Services Adjust to the Advertising Rebound | 88 | ||
| Converged Vantage Point: Hollywood Embraces Digital Distribution | 88 | ||
| Music Subscription and Download Services Pace the Market's Growth | 89 | ||
| Subscription and Download Media Revenue Rose 40% in 2006 to $1.9 Billion | 89 | ||
| Subscription and Download Media On Pace For Mid Double-Digit Growth in '07 | 90 | ||
| Subscription and Download Media Market Revenue: 2003 - 2008 | 90 | ||
| Streaming Subscription and Download Media Revenue By Category: 2007 | 91 | ||
| Subscription And Download Media Revenue Share: 2007 | 91 | ||
| Macro Market Growth Analysis: 2003 - 2008 | 92 | ||
| Category Summary Analysis: 2003 | 93 | ||
| Streaming Subscription and Download Media: 2003 | 93 | ||
| Subscription Streaming Media Sites, Networks, Channels and Leagues | 94 | ||
| Music Subscription and Download Media Jump to a 60.7% Total Market Share | 96 | ||
| Streaming Subscription and Download Media Revenue: 2004 | 96 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 97 | ||
| Music Continued to Gain Market Share in 2005 | 100 | ||
| Streaming Subscription and Download Media Revenue: 2005 | 100 | ||
| Subscription and Download Media Market Revenue: 2005 | 101 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 102 | ||
| Music Cashes In, and Closes in On a $2 Billion Year | 105 | ||
| Streaming Subscription and Download Media Revenue: 2006 | 105 | ||
| Subscription and Download Media Revenue Share: 2006 | 106 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 107 | ||
| Forecasts and Analysis: 2007 | 110 | ||
| Streaming Subscription and Download Media Revenue: 2007 | 110 | ||
| Subscription and Download Media Revenue Share: 2007 | 111 | ||
| Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 112 | ||
| Q & A with Cinemanow.com | 126 | ||
| Q & A with Vongo | 131 |
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