Video ad networks, serving platforms, auctions, exchanges, RTBs, DSPs and SSPs are forecast to process $8.2 billion in 2012 connected device media spend, with 75.6% ($6.2 billion) attached to video formats. This sector report presents the channel-by-channel economics of formats supported, media cleared, served, total inventory, fill rates, CPMs, ad serving CPMs and social media CPV/CPCV pricing models that taken together yield net revenue accruing to service and technology providers, post any publisher payouts.
This report is a detailed inventory, media spend, business operations and sector analytics report designed to be used as an investment instrument for agencies, brands, operators, consulting practices, technology, media services firms, VCs and investment banks.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | |||
| Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses | 1 | |||
| Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus | 1 | |||
| Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth: | 1 | |||
| Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 | 2 | |||
| Video Ad Networks, Ad Serving, Inventory Clearing and Demand Side Platforms: Media Spend 2008 – 2014 | 3 | |||
| Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 | 4 | |||
| Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue | 6 | |||
| Video Ad Networks, Platforms, Exchanges: Revenue Analysis and Share 2007 – 2014 | 7 | |||
| DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS | 8 | |||
| SECTION ONE | 13 | |||
| Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses | 13 | |||
| Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus | 14 | |||
| Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth | 14 | |||
|
Video Ad Network, Ad Serving Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Foundations Of Business Model Outlook and Market Position Sustainability |
16 | |||
| The Currency Powering the Digital Video Advertising Marketplace: Digital Video Content Consumption Continues to Increase | 17 | |||
| Pre Roll Inventory Fundamentals 2012 – 2014: the Format Remains in High Demand | 17 | |||
| UGC and Pro Video Growth and View Share Summary: 2005 - 2011 | 19 | |||
|
Unscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions and Corresponding Media Spend |
20 | |||
| Inventory Duplication Analysis: 2008 – 2012 | 20 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs | 22 | |||
| Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs | 24 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 2008 - 2012 | 27 | |||
| Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 | 29 | |||
| Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs | 32 | |||
| Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 | 34 | |||
| Video Ad Networks, Ad Serving, Media Clearing and Demand Side Platforms: Media Spend 2008 – 2014 | 35 | |||
| CAGR Comparison: 2008 – 2014 | 36 | |||
| Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs | 37 | |||
| Business Model Analytics Overview: Video Ad Networks, Ad Serving Platform, Auctions, Exchanges and RTBs | 39 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: 2012 | 40 | |||
| Billing and Payment Models: CPM, CPC, CPCV, CPV, CPE | 42 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs | 43 | |||
| Global Reach: the Audience Equation | 45 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs | 45 | |||
|
Revenue Share, ECPM and CPM/Inventory Pricing Breakout by Platform and Network |
47 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs | 48 | |||
| SECTION TWO | 50 | |||
| Video Ad Trafficking Platforms Set to Deliver $5.7 Billion in Multi-Format Media Spend in 2012 | 50 | |||
| Comparative Media Spend Associated with Market Segment: 2008 - 2012 | 52 | |||
| Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs | 54 | |||
| Legend: Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs | 56 | |||
| Video Ad Networks, Ad Serving Platforms, Auctions and Exchanges to Clear and Deliver $6.2 Billion in 2012 Video Media Spend | 57 | |||
| Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs | 61 | |||
| Video Ad Networks: Media Spend Cleared and Delivered Forecast At $1.3 Billion in 2012, up 85% over 2011 | 63 | |||
| Video Advertising Networks: Media Spend Analysis 2008 - 2012 | 66 | |||
| Video Ad Network Inventory Analysis 2008 – 2012: Estimated 30% Impression Duplication, 80% Fill Rates in 2012 | 67 | |||
| Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 | 70 | |||
| Video Ad Serving/Trafficking Platforms | 72 | |||
| Video Ad Serving Platforms: 2008 - 2012 | 75 | |||
| Video Ad Serving/Trafficking Platforms: 2008 - 2012 | 77 | |||
| Video Exchanges and RTBs: Triple-Digital Media Spend Growth 2009-2012 | 78 | |||
| Video Advertising Auctions, Exchanges and RTBs: 2008 - 2012 | 80 | |||
| Social Video Campaign Spend by Platform | 81 | |||
| Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 | 82 | |||
| Over-The-Top Platforms | 83 | |||
| Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 | 84 | |||
| SECTION THREE | 85 | |||
| Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue | 85 | |||
| Video Ad Networks and Platforms: Revenue by Category 2007-2014 | 86 | |||
| Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 | 88 | |||
| Video Ad Clearing and Serving 2007-2014: Sector Growth Profile | 89 | |||
| Video Ad Clearing and Serving CPM Share CAGR Analysis 2007-2014 | 90 | |||
| Post Publisher Payout Topline Revenue Analysis | 91 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 | 91 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs | 93 | |||
| Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 – 2014 | 95 | |||
| Video Clearing, Ad Trafficking and Exchange Revenue Analysis: 2007 – 2014 | 96 | |||
| Total Platform Revenue CAGR Analysis: 2007-2014 | 97 | |||
| Platform Revenue Percent Media Spend: 2007-2014 | 98 | |||
| Media Spend and Platform Revenue Comparison: Video Ad Networks, Serving Platforms, Exchanges and RTBs 2008-2014 | 99 | |||
| Video Media Spend, Platform Revenue and Agency Fee Comparison: 2008-2014 | 100 | |||
| Estimated Agency Fees: 2008-2014 | 101 | |||
| Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 | 102 | |||
| Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists | 104 | |||
| Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 | 107 | |||
|
Video Advertising Networks: Managing the Media Buy and Delivering the Audience |
108 | |||
| Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 | 111 | |||
| Auctions, Exchanges and RTBs: Experiencing High Growth | 112 | |||
| Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 | 115 | |||
| Social Video Ad Campaign Platforms and Networks | 116 | |||
| Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 | 118 | |||
| Over-The-Top Ad Platforms | 119 | |||
| Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 | 120 | |||
| SECTION FOUR | 121 | |||
| Q & A’s | 121 | |||
| ADAP.TV | 121 | |||
| ADBRITE | 126 | |||
| ADOBE AUDITUDE | 132 | |||
| ADRISE | 138 | |||
| AFFINE | 142 | |||
| AUDIENCESCIENCE | 148 | |||
| BLACKARROW | 156 | |||
| BLINKX | 161 | |||
| DOUBLEVERIFY | 167 | |||
| FREEWHEEL | 171 | |||
| INNOVATE MEDIA/OCULU | 178 | |||
| INTERNET BROADCASTING | 182 | |||
| JUN GROUP | 188 | |||
| LIMELIGHT VIDEO PLATFORM | 195 | |||
| MEDIAMIND (A Division Of DG) | 200 | |||
| MIXPO | 207 | |||
| POINTROLL | 214 | |||
| ROCKET FUEL | 219 | |||
| ROVION (A Unit Of Local Corporation) | 223 | |||
| SHARETHROUGH | 227 | |||
| SPOTXCHANGE | 231 | |||
| TREMOR VIDEO | 239 | |||
| TUBEMOGUL | 245 | |||
| VIDEOLOGY | 252 | |||
| VISIBLE MEASURES | 260 | |||
| YUME INC. | 267 | |||
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