Water purifiers are used to remove biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi, and other such impurities from contaminated water to make it potable. The penetration of water purifiers is relatively higher in developed regions, however majority of the developing countries still do not have access to potable water. Water purifiers have emerged as a primary necessity for consumers in the developing economies where the level of water pollution is high.
The water purifier market is driven by increase in disposable income of customers, rise in incidence of waterborne diseases, rapid industrial development leading to water pollution, and improving health of people. Moreover, developing nations offer lucrative opportunities for market players, as they are characterized by large population and heavy water pollution. However, increase in demand for packaged drinking water pose threat to the growth of the market. Low market penetration in rural areas due to lack of awareness for health and sanitation is expected to pose challenges to the growth of the water purifier market.
The African water purifier market is segmented on the basis of technology, end user, distribution channel, and country. Based on technology, the market is divided into gravity purifier, UV purifier, UF purifier, and RO purifier. Based on end user, the market is bifurcated into commercial and residential. The market is classified on the basis of distribution channel into retail, direct sale, and online. Based on region, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.
Comprehensive competitive analysis and profiles of major market players in this study are as follows:
KEY BENEFITS FOR STAKEHOLDERS
Key Market Segments
By Technology
By End User
By Distribution Channel
By Country
CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst Tools and Models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. MARKET SNAPSHOT
2.2. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. GLOBAL WATER PURIFIER MARKET
3.3. KEY FINDINGS
3.3.1. Top investment pockets
3.3.2. Top impacting factors
3.4. PORTERS FIVE FORCES ANALYSIS
3.5. VALUE CHAIN ANALYSIS
3.5.1. Raw material suppliers
3.5.2. Water Purifier producers
3.5.3. Distribution platforms
3.5.4. End users
3.6. MARKET SHARE ANALYSIS, 2016-2023 (%)
3.7. MACRO ENVIRONMENT ANALYSIS
3.7.1. Economy
3.7.2. Legal structure/regulation
3.7.3. Technology
3.7.4. Political structure
3.7.5. Cultural factors
3.8. MICRO ENVIRONMENT ANALYSIS
3.8.1. Customers
3.8.2. Suppliers
3.8.3. Distributors
3.8.4. Competitors
3.8.5. General public
3.9. MARKET DYNAMICS
3.9.1. Drivers
3.9.1.1. Rise in levels of disposable income of customers
3.9.1.2. Increased incidence of water-borne diseases
3.9.1.3. Improving concerns towards health
3.9.2. Restraints
3.9.2.1. Increasing demand for substitutes
3.9.3. Opportunities
3.9.3.1. Growing demand in emerging countries
CHAPTER 4 AFRICA WATER PURIFIER MARKET, BY TECHNOLOGY
4.1. INTRODUCTION
4.1.1. Market Size and Forecast
4.2. GRAVITY PURIFIER
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market Size and Forecast
4.3. UV PURIFIER
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market Size and Forecast
4.4. RO PURIFIER
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market Size and Forecast
4.5. UF PURIFIER
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market Size and Forecast
CHAPTER 5 AFRICA WATER PURIFIER MARKET, BY END USER
5.1. OVERVIEW
5.1.1. Market size and forecast
5.2. COMMERCIAL
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Leading commercial buyers
5.3. RESIDENTIAL
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
CHAPTER 6 AFRICA WATER PURIFIER MARKET, BY DISTRIBUTION CHANNEL
6.1. OVERVIEW
6.1.1. Market size and forecast
6.2. RETAIL STORES
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. DIRECT SALES
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.4. ONLINE
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
CHAPTER 7 AFRICA WATER PURIFIER MARKET, BY COUNTRY
7.1. OVERVIEW
7.1.1. Market Size and Forecast
7.2. EQUATORIAL GUINEA
7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast
7.3. MAURITIUS
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market Size and Forecast
7.4. NIGERIA
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market Size and Forecast
7.5. SOUTH AFRICA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market Size and Forecast
7.6. KENYA
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market Size and Forecast
7.7. TANZANIA
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market Size and Forecast
7.8. UGANDA
7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market Size and Forecast
7.9. REST OF AFRICA
7.9.1. Key market trends, growth factors, and opportunities
7.9.2. Market Size and Forecast
CHAPTER 8 COMPETITIVE LANDSCAPE
8.1. OVERVIEW
8.2. KEY PLAYERS IN AFRICA WATER PURIFIERS MARKET, 2016
8.3. COMPETITIVE SITUATION AND TRENDS, 2013 - 2017
8.3.1. New product launches
8.3.2. Expansion
8.3.3. Agreements, collaborations, contracts, and partnerships
8.3.4. Acquisitions
8.3.5. Competitive benchmarking matrix (based on products offered)
CHAPTER 9 COMPANY PROFILES
9.1. ABSOLUTELY WATER
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments
9.2. AFRICAN WATER PURIFICATION
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments
9.3. AQUAMAT SA (PTY) LTD
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments
9.4. GARDEN ROUTE WATER CONSULTANTS
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business Performance
9.4.6. Key strategic moves and developments
9.5. GLACIER
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Business performance
9.5.6. Key strategic moves and developments
9.6. H2O INTERNATIONAL SA (PTY ) LTD
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments
9.7. IT'S ONLY NATURAL
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio
9.7.5. Business performance
9.7.6. Key strategic moves and developments
9.8. PURE SA
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments
9.9. PURE-PRO WATER CORPORATION
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments
9.10. PURITECH
9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments
CHAPTER 10 RECOMMENDATIONS
CHAPTER 11 CONCLUSIONS
LIST OF TABLES
TABLE 1. AFRICA WATER PURIFIER MARKET REVENUE BY TECHNOLOGY, 2016-2023 ($MILLION)
TABLE 2. AFRICA WATER PURIFIER MARKET REVENUE, BY END USER, 2016-2023 ($MILLION)
TABLE 3. LIST OF IDENTIFIABLE EXISTING CLIENTS
TABLE 4. OTHER POTENTIAL CLIENTS
TABLE 5. AFRICA WATER PURIFIER MARKET REVENUE, BY CHANNELS OF DISTRIBUTION, 2016-2023 ($MILLION)
TABLE 1. AFRICA WATER PURIFIER MARKET REVENUE, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 2. ABSOLUTELY WATER: COMPANY SNAPSHOT
TABLE 3. ABSOLUTELY WATER: OPERATING SEGMENTS
TABLE 4. ABSOLUTELY WATER: PRODUCT PORTFOLIO
TABLE 5. AFRICAN WATER PURIFICATION: COMPANY SNAPSHOT
TABLE 6. AFRICAN WATER PURIFICATION: OPERATING SEGMENTS
TABLE 7. AFRICAN WATER PURIFICATION: PRODUCT PORTFOLIO
TABLE 8. AQUAMAT: COMPANY SNAPSHOT
TABLE 9. AQUAMAT: OPERATING SEGMENTS
TABLE 10. AQUAMAT: PRODUCT PORTFOLIO
TABLE 11. GARDEN ROUTE WATER: COMPANY SNAPSHOT
TABLE 12. GARDEN ROUTE WATER: OPERATING SEGMENTS
TABLE 13. GARDEN ROUTE WATER: PRODUCT PORTFOLIO
TABLE 14. GLACIER: COMPANY SNAPSHOT
TABLE 15. GLACIER: OPERATING SEGMENTS
TABLE 16. GLACIER: PRODUCT PORTFOLIO
TABLE 17. H2O INTERNATIONAL SA: COMPANY SNAPSHOT
TABLE 18. H2O INTERNATIONAL SA: OPERATING SEGMENTS
TABLE 19. H2O INTERNATIONAL SA: PRODUCT PORTFOLIO
TABLE 20. IT'S ONLY NATURAL: COMPANY SNAPSHOT
TABLE 21. IT'S ONLY NATURAL: OPERATING SEGMENTS
TABLE 22. IT'S ONLY NATURAL: PRODUCT PORTFOLIO
TABLE 23. PURESA: COMPANY SNAPSHOT
TABLE 24. PURESA: OPERATING SEGMENTS
TABLE 25. PURESA: PRODUCT PORTFOLIO
TABLE 26. PUREPRO: COMPANY SNAPSHOT
TABLE 27. PUREPRO: OPERATING SEGMENTS
TABLE 28. PUREPRO: PRODUCT PORTFOLIO
TABLE 29. PURITECH: COMPANY SNAPSHOT
TABLE 30. PURITECH: OPERATING SEGMENTS
TABLE 31. PURITECH: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 1. AFRICA WATER PURIFIER MARKET, 2016-2023
FIGURE 2. AFRICA WATER PURIFIER MARKET SEGMENTATION
FIGURE 3. TOP INVESTMENT POCKETS
FIGURE 4. TOP IMPACTING FACTORS
FIGURE 5. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 6. HIGH BARGAINING POWER OF BUYERS
FIGURE 7. MODERATE THREAT OF SUBSTITUTES
FIGURE 8. HIGH COMPETITIVE RIVALRY
FIGURE 9. HIGH THREAT OF NEW ENTRANTS
FIGURE 10. VALUE CHAIN ANALYSIS OF WORLD WATER PURIFIER MARKET
FIGURE 11. MARKET SHARE ANALYSIS, BY TECHNOLOGY, 2016-2023 (%)
FIGURE 12. MARKET SHARE ANALYSIS, BY END USER, 2016-2023 (%)
FIGURE 13. MARKET SHARE ANALYSIS, BY DISTRIBUTION CHANNEL, 2016-2023 (%)
FIGURE 14. MARKET SHARE ANALYSIS, BY COUNTRY, 2016-2023 (%)
FIGURE 15. DRIVERS AND RESTRAINTS: AFRICA WATER PURIFIER MARKET
FIGURE 16. AFRICA GRAVITY WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 17. AFRICA UV WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 18. AFRICA RO WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 19. AFRICA UF WATER PURIFIER MARKET, 2016-2023 ($MILLION)
FIGURE 20. AFRICA WATER PURIFIER MARKET REVENUE FOR COMMERCIAL END USER, 2016-2023 ($MILLION)
FIGURE 21. AFRICA WATER PURIFIER MARKET REVENUE FOR RESIDENTIAL END USER, 2016-2023 ($MILLION)
FIGURE 22. AFRICA WATER PURIFIER MARKET REVENUE THROUGH RETAIL STORES, 2016-2023 ($MILLION)
FIGURE 23. AFRICA WATER PURIFIER MARKET REVENUE THROUGH DIRECT SALES, 2016-2023 ($MILLION)
FIGURE 24. AFRICA WATER PURIFIER MARKET REVENUE THROUGH ONLINE, 2016-2023 ($MILLION)
FIGURE 25. EQUATORIAL GUINEA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 26. MAURITIUS WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 27. NIGERIA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 28. SOUTH AFRICA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 29. KENYA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 30. TANZANIA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 31. UGANDA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
FIGURE 32. REST OF AFRICA WATER PURIFIER MARKET REVENUE, 2016-2023 ($MILLION)
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