About Antivirus
Antivirus software detects, prevents, and removes malicious programs. It enables real-time scanning of the system memory, OS, and files using signature-based detection methods, heuristic detection methods, and rootkit detection tools to prevent computers from being infected with malware. With increased usage of the Internet, the risk of malware attacks is high. Though antivirus software cannot protect the system from every type of malware attack, it can prevent a significant level of intrusions with the help of real-time scanning.
Technavio's analysts forecast the antivirus software market in Latin America to grow at a CAGR of 7.78% over 2014-2019.
Covered in this Report
In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in Latin America during 2015-2019. To calculate the market size, the analyst considers:
•Revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in Latin America
•Revenue generated from the sales of complete security solutions is excluded from the scope of this study
The market is highly fragmented with the presence of several small and large vendors. The report does not include the market share of all vendors; it only presents a list of the key vendors and a corresponding detailed analysis of the same.
The report also discusses the major drivers that influence the growth of the market in Latin America and outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.
Key Vendors
• Avast Software
• Anti-Virus Guard Technologies (AVG)
• ESET
• Microsoft
• Symantec
Other Prominent Vendors
• Bitdefender
• Fortinet
• F-Secure
• G DATA Software
• McAfee
• Panda Security
• PSafe
• Sophos
• Wontok
Market Driver
• Growing Dependency on Internet
• For a full, detailed list, view our report
Market Challenge
• Availability of Open-Source Security Solutions
• For a full, detailed list, view our report
Market Trend
• Popularity of SaaS-based Security Solutions
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Traction
07. Market Description
07.1 Types of Threat
07.1.1 Trojan
07.1.2 Virus
07.1.3 Worms
07.1.4 Adware
07.1.5 Phishing
07.1.6 Boot Sector Virus
07.2 iOS and Android Threats on Mobile Devices
07.3 Types of Antivirus Software
07.4 Causes of Computer Viruses
07.5 Need for Antivirus
08. Market Landscape
08.1 Market Overview
08.2 Product Life Cycle Analysis
08.2.1 Product Lifecycle of Antivirus Software in Latin America
08.3 Global Antivirus Software Market
08.3.1 Market Size and Forecast
08.4 Share of Latin America in the Global Antivirus Software Market
08.5 Antivirus Software Market in Latin America
08.5.1 Market Size and Forecast
08.6 Five Forces Analysis
09. Key Leading Countries
09.1 Argentina
09.2 Brazil
09.3 Chile
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Vendors News Updates
17.2.1 Key News
17.2.2 Mergers and Acquisitions
17.3 List of Key Vendors 2014
18. Description of Major Vendors
18.1 Avast
18.1.1 Product Offerings
18.2 ESET
18.2.1 Product Offerings
18.3 Kaspersky Lab
18.3.1 Product Offerings
18.4 Microsoft
18.4.1 Product Offerings
18.5 Symantec
18.5.1 Product Offerings
18.6 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Avast
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Product Segmentation
19.1.4 Business Strategy
19.1.5 Recent Developments
19.1.6 SWOT Analysis
19.2 ESET
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Product Segmentation
19.2.4 Geographical Segmentation
19.2.5 Business Strategy
19.2.6 Recent Developments
19.2.7 SWOT Analysis
19.3 Kaspersky Lab
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation
19.3.4 Business Strategy
19.3.5 Recent Developments
19.3.6 SWOT Analysis
19.4 Microsoft
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue 2013
19.4.6 Business Strategy
19.4.7 Recent Developments
19.4.8 SWOT Analysis
19.5 Symantec
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2013 and 2014
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
20. Other Reports in this Series
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List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: iOS and Android Threats
Exhibit 3: Types of Antivirus Software
Exhibit 4: Causes of Computer Viruses
Exhibit 5: Product Lifecycle of Antivirus Software in Latin America
Exhibit 6: Global Antivirus Software Market 2014-2019 ($ billion)
Exhibit 7: Share of Latin America in the Global Antivirus Software Market 2014-2019
Exhibit 8: Antivirus Software Market in Latin America 2014-2019 ($ billion)
Exhibit 9: List of Key Vendors 2014
Exhibit 10: Avast: Product Segmentation
Exhibit 11: ESET: Product Segmentation
Exhibit 12: ESET: Geographical Segmentation
Exhibit 13: Kaspersky Lab: Business Segmentation
Exhibit 14: Microsoft: Business Segmentation by Revenue 2013
Exhibit 15: Microsoft: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 16: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 17: Symantec: Business Segmentation by Revenue 2013
Exhibit 18: Symantec: Business Segmentation by Revenue 2013 and 2014 ($ million)
Exhibit 19: Symantec: Geographical Segmentation by Revenue 2013
