Argentina Quarterly Beverage Tracker Report Q4 2013

Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Argentina beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q32013vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The local economy finished the year with an estimated GDP growth of 3%. Even if 3% is not a bad figure, the predictions for local performance are not very optimistic.

What are the key drivers behind recent market changes?
With falling purchasing power due to a fast devaluation of the local currency, (that in 2013 managed to fall an estimated 25%), and with an impediment for local people to access foreign currencies, and without a wide array of investment options, local consumers have been choosing to spend their disposable income, which has been helping activate demand.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Argentina beverage industry and want more detail and analysis on this data. Canadean’s Argentina Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Reasons To Buy
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