Technological advancements, entry of large players, growth in the use of utility watches, and demand for high-end devices drive the market for smartwatches in Asia-Pacific region. However, the Asia-Pacific smartwatch market growth is hampered by design roadblock, higher need for standardization, and high cost of manufacturing. Nonetheless, the impact of these factors is estimated to be minimal due to the introduction of new technologies.
This technology has witnessed increased adoption in the current business scenario, particularly in the developing countries, as innovative techniques are adopted by the companies to provide customers with advanced and innovated product offerings.
Extension smartwatches are largely adopted in Asia-Pacific region. Among the operating systems, Android based smartwatches exhibited the highest revenue, owing to the increase in adoption of Android-powered smartphones in the current scenario. However, Windows OS is expected to show the fastest growth rate in this market.
China exhibits the highest adoption of smartwatches; however, Australia is expected to grow at a faster pace, predicting a lucrative market growth for this technology during the forecast period.
The report incorporates various growth prospects and restraints of Asia-Pacific smartwatch market. Porter’s Five Forces analysis for the market is explained, which comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers and depicts the value chain analysis for the market.
Key market players such as Apple Inc., Google Inc., Garmin Ltd., Fitbit, Inc., Motorola Mobility LLC., Sony Corporation, Samsung, Huawei Technologies Co., Ltd., Pebble, and Nike, Inc. are highlighted with information on business overview, financials, product portfolios, investments, and recent strategies & developments. Companies have currently developed smart watches for athletic purposes by upgrading their products, thus enhancing their market share. These watches provide features such as heart rate monitors, sensors, and others.
The Asia-Pacific smartwatch market is segmented based on product type, operating system, and country. Product type segment includes extension, standalone, and classic smartwatches. In the year 2015, extension smartwatches generated the highest revenue worldwide. However, the classic smartwatch sub-segment is anticipated to exhibit the highest growth from 2016 to 2022.
The operating systems segment comprises Android, iOS, Windows, and other operating systems. Android dominated the market, in terms of revenue, in 2015, and is projected to continue its dominance during the forecast period, whereas Windows OS is expected to grow at the highest growth rate.
The countries considered in the report are China, Japan, India, South Korea, Australia, and rest of Asia-Pacific. China is expected to dominate the market, whereas Australia is projected to grow at a highest CAGR.
Top factors impacting the Asia-Pacific smartwatch market
Entry of large players
Widespread adoption of smartwatches has led to increased number of players to penetrate in the market. Well-established manufacturers invest in R&D and product advancements, offering latest technology and economies of scale that benefit the users as well. This enables small market players to provide similar specifications, providing an impetus to their products. Samsung, Apple, Microsoft, Google, and others provide more featured products to the customers and help the market to gain visibility. These companies possess a wide customer base, which increases the competition.
Advancement in technology
Smartwatch manufacturing companies invest considerably in R&D to devise optimum solutions to gain a higher market share. The smartwatch industry witnesses continuous growth gradually with enhanced feature range, such as notification alerts, internet connectivity, and others. Growth in technological features and advancements is expected to drive the smartwatch market during the forecast period.
High cost of manufacturing
The manufacturing cost of smartwatches is high and the components integrated in these watches are expensive. In addition, the marketing and promotional activities of smartwatches incur high cost, which increases the overall cost of the product. Companies are heavily funding R&D activities to add more features and make the products competitive. However, the overall impact of this factor is expected to reduce during the forecast period.
KEY BENEFITS
ASIA-PACIFIC SMARTWATCH MARKET KEY SEGMENTS
The market is segmented based on product type, operating system, and country.
BY PRODUCT TYPE
BY OPERATING SYSTEM
BY COUNTRY
KEY MARKET PLAYERS PROFILED
COMPANIES MENTIONED IN THE REPORT
TAG Heuer, Intel Corporation, New Balance Athletic Shoe, Inc., LG Electronics, Neptune, COGITO, Titan Company Limited, Michael Kors, Nixon Inc., Polar Electro, BLOCKS Wearables Ltd, Vector, Microsoft Corporation, Tencent Inc., Alibaba Group Holding Limited, iShuashua, Fossil Group Inc., Casio Computer Co., Ltd., Citizen Holdings Co., Ltd., Dot Incorporation, and Medifast Inc.
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspectives
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top factors impacting
3.2.1.1 Entry of large players
3.2.1.2 Advancement in technology
3.2.1.3 High cost of manufacturing
3.2.1.4 Growth in demand for high-end devices
3.2.1.5 Increase in competition among the vendors
3.2.1.6 High need of standardization
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Value chain analysis
3.3.1 Suppliers & OEMs
3.3.2 Manufacturers
3.3.3 End users
3.4 Porters five force analysis
3.4.1 Moderate bargaining power of suppliers
3.4.2 High bargaining power of buyers
3.4.3 Low threat of substitutes
3.4.4 Moderate threat of rivalry
3.4.5 Moderate threat of new entrants
3.5 Market share analysis, 2015 (%)
3.6 Market dynamics
3.6.1 Drivers
3.6.1.1 Advancement in technology
3.6.1.2 Entry of large players
3.6.1.3 Growth in usage of utility watches
3.6.1.4 rise in demand for high-end devices
3.6.2 Restraints
3.6.2.1 Design roadblock
3.6.2.2 Higher need for standardization
3.6.2.3 High cost of manufacturing
3.6.3 Opportunities
3.6.3.1 High market potential forcross selling
3.6.3.2 Growth of Wearable Technologies
CHAPTER 4 ASIA-PACIFIC SMARTWATCH MARKET, BY TYPE
4.1 Extension smartwatch
4.1.1 Key market trends
4.1.2 Market size and forecast
4.2 Standalone smartwatch
4.2.1 Key market trends
4.2.2 Market size and forecast
4.3 Classic smartwatch
4.3.1 Key market trends
4.3.2 Market size and forecast
CHAPTER 5 ASIA-PACIFIC SMARTWATCH MARKET, BY OPERATING SYSTEM
5.1 Android
5.1.1 Key market trends
5.1.2 Market size and forecast
5.2 iOS
5.2.1 Key market trends
5.2.2 Market size and forecast
5.3 Windows
5.3.1 Key market trends
5.3.2 Market size and forecast
5.4 Others
5.4.1 Key market trends
5.4.2 Market size and forecast
CHAPTER 6 ASIA-PACIFIC SMARTWATCH MARKET, BY COUNTRY
6.1 China
6.1.1 Key market trends
6.1.2 Market size and forecast
6.2 India
6.2.1 Key market trends
6.2.2 Market size and forecast
6.3 Japan
6.3.1 Key market trends
6.3.2 Market size and forecast
6.4 South Korea
6.4.1 Key market trends
6.4.2 Market size and forecast
6.5 Australia
6.5.1 Key market trends
6.5.2 Market size and forecast
6.6 Rest of Asia-Pacific
6.6.1 Key market trends
6.6.2 Market size and forecast
CHAPTER 7 COMPANY PROFILES
7.1 Apple Inc.
7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Key strategies & developments
7.2 Google Inc.
7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Key strategies & developments
7.3 Garmin Ltd.
7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Business performance
7.3.4 Key strategies & developments
7.4 Fitbit
7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Key strategies & developments
7.5 Motorola Solutions, Inc.
7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Key strategies & developments
7.6 Sony Corporation
7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Key strategies & developments
7.7 Samsung Electronics Co. Ltd.
7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Key strategies & developments
7.8 Huawei Technologies Co., Ltd.
7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 Key strategies & developments
7.9 Nike, Inc.
7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.4 Key strategies & developments
7.10 Pebble Technology Corporation
7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Key strategies & developments
List of Figures
FIG. 1 TOP FACTORS IMPACTING THE ASIA-PACIFIC SMARTWATCH MARKET
FIG. 2 TOP WINNING STRATEGIES IN ASIA-PACIFIC SMARTWATCH MARKET
FIG. 3 TOP WINNING STRATEGY ANALYSIS
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET
FIG. 6 PORTERS FIVE FORCES MODEL FOR ASIA-PACIFIC SMARTWATCH MARKET
FIG. 7 MARKET SHARE ANALYSIS OF KEY PLAYERS IN ASIA-PACIFIC SMARTWATCH MARKET, 2015 (%)
FIG. 8 COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET, BY TYPE, 2015 & 2022 (%)
FIG. 9 ASIA-PACIFIC EXTENSION SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 10 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC EXTENSION SMARTWATCH MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 11 ASIA-PACIFIC STANDALONE SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 12 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC STANDALONE SMARTWATCH MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 13 ASIA-PACIFIC CLASSIC SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 14 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC CLASSIC SMARTWATCH MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 15 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET, BY OPERATING SYSTEM, 2015 & 2022 (%)
FIG. 16 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN ANDROID OPERATING SYSTEM, 20142022 ($MILLION)
FIG. 17 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET IN ANDROID OPERATING SYSTEM, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 18 COMPARISON: APPLE WATCH SERIES 1 AND APPLE WATCH SERIES 2
FIG. 19 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN IOS, 20142022 ($MILLION)
FIG. 20 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET IN IOS, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 21 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN WINDOWS OPERATING SYSTEM, 20142022 ($MILLION)
FIG. 22 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET IN WINDOWS OPERATING SYSTEM, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 23 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN OTHER OPERATING SYSTEMS, 20142022 ($MILLION)
FIG. 24 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC SMARTWATCH MARKET IN OTHER OPERATING SYSTEMS, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 25 CHINA: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 26 INDIA: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 27 JAPAN: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 28 SOUTH KOREA: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 29 AUSTRALIA: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 30 REST OF ASIA-PACIFIC: SMARTWATCH MARKET REVENUE, 20142022 ($MILLION)
FIG. 31 APPLE INC.: NET REVENUE, 20132015 ($MILLION)
FIG. 32 APPLE INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 33 APPLE INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 34 GOOGLE INC.: NET REVENUE, 20132015 ($MILLION)
FIG. 35 GOOGLE INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 36 GOOGLE INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 37 GARMIN LTD.: NET REVENUE, 20132015 ($MILLION)
FIG. 38 GARMIN LTD.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 39 GARMIN LTD.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 40 FITBIT: NET REVENUE, 20142015 ($MILLION)
FIG. 41 FITBIT: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 42 MOTOROLA SOLUTIONS, INC.: NET REVENUE, 20132015 ($MILLION)
FIG. 43 MOTOROLA SOLUTIONS, INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 44 MOTOROLA SOLUTIONS, INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 45 SONY CORPORATION: NET REVENUE, 20132015 ($MILLION)
FIG. 46 SONY CORPORATION: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 47 SONY CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 48 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, 20122014 ($MILLION)
FIG. 49 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY BUSINESS SEGMENT, 2014 (%)
FIG. 50 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 51 HUAWEI TECHNOLOGIES CO., LTD.: NET REVENUE, 20132015 ($MILLION)
FIG. 52 HUAWEI TECHNOLOGIES CO., LTD.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 53 HUAWEI TECHNOLOGIES CO., LTD.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 54 NIKE, INC.: NET REVENUE, 20132015 ($MILLION)
FIG. 55 NIKE, INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 56 NIKE, INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
List of Tables
TABLE 1 ASIA-PACIFIC SMARTWATCH MARKET REVENUE, BY COUNTRY, 20142022 ($MILLION)
TABLE 2 ASIA-PACIFIC SMARTWATCH MARKET REVENUE, BY TYPE, 20142022 ($MILLION)
TABLE 3 ASIA-PACIFIC EXTENSION SMARTWATCH MARKET REVENUE, BY COUNTRY, 20142022 ($MILLION)
TABLE 4 ASIA-PACIFIC STANDALONE SMARTWATCH MARKET REVENUE, BY COUNTRY, 20142022 ($MILLION)
TABLE 5 ASIA-PACIFIC CLASSIC SMARTWATCH MARKET REVENUE, BY COUNTRY, 20142022 ($MILLION)
TABLE 6 ASIA-PACIFIC SMARTWATCH MARKET REVENUE, BY OPERATING SYSTEM, 20142022 ($MILLION)
TABLE 7 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN ANDROID OPERATING SYSTEM, BY COUNTRY, 20142022 ($MILLION)
TABLE 8 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN IOS, BY COUNTRY, 20142022 ($MILLION)
TABLE 9 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN WINDOWS OPERATING SYSTEM, BY COUNTRY, 20142022 ($MILLION)
TABLE 10 ASIA-PACIFIC SMARTWATCH MARKET REVENUE IN OTHER OPERATING SYSTEMS, BY COUNTRY, 20142022 ($MILLION)
TABLE 11 CHINA: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 12 INDIA: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 13 JAPAN: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 14 SOUTH KOREA: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 15 AUSTRALIA: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 16 REST OF ASIA-PACIFIC: SMARTWATCH MARKET, BY TYPE, 20142022 ($MILLION)
TABLE 17 APPLE INC.: COMPANY SNAPSHOT
TABLE 18 GOOGLE INC.: COMPANY SNAPSHOT
TABLE 19 GARMIN LTD.: COMPANY SNAPSHOT
TABLE 20 FITBIT: COMPANY SNAPSHOT
TABLE 21 MOTOROLA SOLUTIONS, INC.: COMPANY SNAPSHOT
TABLE 22 SONY CORPORATION: COMPANY SNAPSHOT
TABLE 23 SAMSUNG ELECTRONICS CO. LTD: COMPANY SNAPSHOT
TABLE 24 HUAWEI TECHNOLOGIES CO., LTD.: COMPANY SNAPSHOT
TABLE 25 NIKE, INC.: COMPANY SNAPSHOT
TABLE 26 PEBBLE TECHNOLOGY CORPORATION: COMPANY SNAPSHOT
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