Summary
“Auchan Romania: Local Profile 2014” is a comprehensive report from Conlumino covering Auchan’s operations in Romania. It offers an insightful analysis of the company and details of its store formats, private labels, history, news, key employees, and key financial and operational metrics. The report also presents market shares and investment strategies of the company’s key local competitors.
Key Findings
• After acquiring and successfully rebranding 20 Real hypermarkets, Auchan plans to expand both its large and small format hypermarkets, Auchan Big Box stores, and Auchan City stores respectively
• Auchan is increasing its range of private label products to increase its profitability in the country
Synopsis
• This report gives a complete analysis of Auchan’s operations in Romania with information on its history, store formats, private labels, news, and key employee biographies
• The report provides key financial and operational performance data about Auchan in Romania in the period 2009–2013
• The report identifies Auchan’s strategy in Romania and provides market shares, the company’s expansion plans, and its key competitors in the country
Reasons To Buy
• The report provides comprehensive analysis of Auchan’s operations in Romania and is an essential tool to gain a detailed understanding of the company’s local operations
• The report presents Auchan’s strategy, which is essential in understanding the direction of the company in the coming years
• An insightful analysis of the company, providing details of its store formats, private labels, history, news, key employee biographies, and key financial and operational metrics
• Additionally, it presents investment strategies of the company’s key competitors, and this information is essential to gain an understanding of the market
1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
2 Auchan Romania - Company Profile
2.1 Business Description
2.2 Business Segments
2.3 Products
2.4 Services
3 Auchan Romania- Key Information
3.1 Financial Performance
3.2 Operational Performance
3.2.1 Store Count
3.2.2 Sales per Store
3.2.3 Sales per square meter
3.2.4 Revenue per employee
3.2.5 Employees per thousand square meters
3.3 Key Employees
4 Regulatory Environment
5 Auchan Romania - Corporate strategy
5.1 The retailer continues to expand and effectively employs private labels to increase margins
6 Competitive Environment
6.1 Main hypermarkets, supermarkets and hard discounters in Romania
6.2 Market Shares of Hypermarkets, Supermarkets and Discount stores in Romania
7 Investment and Expansion Plans of Competitors
7.1 Kaufland
7.2 Carrefour
7.3 Mega Image
7.4 Penny Market
7.5 Romanian Hypermarket
8 Appendix
8.1 Auchan Romania - News
8.2 Events and History
8.3 About Conlumino
8.4 Disclaimer
List Of Table
Table 1: Ratio Definitions
Table 2: Auchan Romania, Key Facts
Table 3: Auchan Romania, Some Major Private Label Brands
Table 4: Auchan Romania, Key Employees
Table 5: Auchan Romania, Key Employee Biographies
Table 6: Main hypermarkets, supermarkets and hard discounters in Romania
List Of Figures
Figure 1: Auchan Store in Pitesti Romania
Figure 2: Auchan Romania - Revenues (EUR Million), 2009-2013
Figure 3: Auchan Romania - Store Count, 2009-2013
Figure 4: Auchan Romania - Sales Per Store (EUR Million), 2009-2013
Figure 5: Auchan Romania - Sales Per Square Meter (EUR), 2009-2013
Figure 6: Auchan Romania - Revenue Per Employee ('000 EUR ), 2009-2013
Figure 7: Auchan Romania - Employees Per Thousand Square Meters, 2009-2013
Figure 8: Market Share of Main hypermarkets, supermarkets and hard discounters in Romania (%), 2013
