Augmented and Virtual Reality Market Overview:
Augmented and virtual reality solutions are used to offer digital immersive user experience that can be used for entertainment and business applications among various industry verticals. Virtual reality is an extensive term for a multi-sensory computer-generated experience, which enables users to experience and interact with a simulated environment. On the contrary, augmented reality enhances the real world using digitally produced perceptual overlays. The global augmented and virtual reality market is anticipated to witness significant growth during the forecast period, owing to increase in penetration of smart devices and connected solutions.
Development of the animation industry, increase in internet connectivity, and growth of the mobile gaming industry act as the key drivers of the global augmented and virtual reality market. In addition, increase in use of consumer electronic devices is expected to fuel the growth of the market. However, lack of effective user experience design and slow adoption of augmented and virtual reality solutions among underdeveloped economies are the major factors that impede the market growth. Conversely, technological advancements and rise in application areas among various industry verticals are expected to provide lucrative opportunities for market expansion.
The global augmented and virtual reality market is segmented based on application, organization size, industry vertical, and region. In terms of application, the market is bifurcated into consumer and enterprise. On the basis of organization size, it is fragmented into large enterprises and small & medium sized enterprises. Depending on industry vertical, it is segregated into gaming, entertainment & media, aerospace & defense, healthcare, education, manufacturing, retail, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global Augmented and virtual reality market is dominated by key players such as Google Inc., Sony, Magic Leap, Inc., HTC, Microsoft Corporation, Osterhout Design Group, Facebook, DAQRI, Samsung Electronics Co., Ltd., and Wikitude.
Key Benefits for Augmented and Virtual Reality Market:
Augmented and Virtual Reality Key Market Segments:
By Application
By Organization Size
By Industry Vertical
By Region
Key Market Players
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter's five forces analysis
3.4. Key player positioning, 2017
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Expansion in gamer community
3.5.1.2. Increase in smartphone penetration
3.5.1.3. Cost-efficient benefits of augmented and virtual reality based solutions
3.5.2. Restraints
3.5.2.1. lack of good user experience design
3.5.2.2. Lack of good user experience design
3.5.3. Opportunities
3.5.3.1. Advancement of Technology
3.5.3.2. Progressing adoption of AR VR by enterprises
CHAPTER 4: AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE
4.1. Overview
4.2. LARGE ENTERPRISES
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. SMALL & MEDIUM SIZED ENTERPRISES (SME)
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
CHAPTER 5: AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION
5.1. Overview
5.2. CONSUMER
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country
5.3. ENTERPRISE
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country
CHAPTER 6: AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL
6.1. Overview
6.2. Gaming
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country
6.3. Entertainment and media
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country
6.4. Aerospace and defense
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast, by region
6.4.4. Market analysis by country
6.5. Healthcare
6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast, by region
6.5.4. Market analysis by country
6.6. Education
6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast, by region
6.6.4. Market analysis by country
6.7. Manufacturing
6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast, by region
6.7.4. Market analysis by country
6.8. Retail
6.8.1. Key market trends
6.8.2. Key growth factors and opportunities
6.8.3. Market size and forecast, by region
6.8.4. Market analysis by country
6.9. Others
6.9.1. Key market trends
6.9.2. Key growth factors and opportunities
6.9.3. Market size and forecast, by region
6.9.4. Market analysis by country
CHAPTER 7: AUGMENTED AND VIRTUAL REALITY MARKET, BY REGION
7.1. Overview
7.2. North America
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast
7.2.3.1. Market size and forecast, by organization size
7.2.3.2. Market size and forecast, by application
7.2.3.3. Market size and forecast, by industry vertical
7.2.3.4. Market size and forecast, by country
7.2.3.5. U.S.
7.2.3.5.1. Market size and forecast, by organization size
7.2.3.5.2. Market size and forecast, by application
7.2.3.5.3. Market size and forecast, by industry vertical
7.2.3.6. Canada
7.2.3.6.1. Market size and forecast, by organization size
7.2.3.6.2. Market size and forecast, by application
7.2.3.6.3. Market size and forecast, by industry vertical
7.3. Europe
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast
7.3.3.1. Market size and forecast, by organization size
7.3.3.2. Market size and forecast, by application
7.3.3.3. Market size and forecast, by industry vertical
7.3.3.4. Market size and forecast, by country
7.3.3.5. UK
7.3.3.5.1. Market size and forecast, by organization size
7.3.3.5.2. Market size and forecast, by application
7.3.3.5.3. Market size and forecast, by industry vertical
7.3.3.6. France
7.3.3.6.1. Market size and forecast, by organization size
7.3.3.6.2. Market size and forecast, by application
7.3.3.6.3. Market size and forecast, by industry vertical
7.3.3.7. Germany
7.3.3.7.1. Market size and forecast, by organization size
7.3.3.7.2. Market size and forecast, by application
7.3.3.7.3. Market size and forecast, by industry vertical
7.3.3.8. RUSSIA
7.3.3.8.1. Market size and forecast, by organization size
7.3.3.8.2. Market size and forecast, by application
7.3.3.8.3. Market size and forecast, by industry vertical
7.3.3.9. Rest of Europe
7.3.3.9.1. Market size and forecast, by organization size
7.3.3.9.2. Market size and forecast, by application
7.3.3.9.3. Market size and forecast, by industry vertical
7.4. Asia-Pacific
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast
7.4.3.1. Market size and forecast, by organization size
7.4.3.2. Market size and forecast, by application
7.4.3.3. Market size and forecast, by industry vertical
7.4.3.4. Market size and forecast, by country
7.4.3.5. China
7.4.3.5.1. Market size and forecast, by organization size
7.4.3.5.2. Market size and forecast, by application
7.4.3.5.3. Market size and forecast, by industry vertical
7.4.3.6. India
7.4.3.6.1. Market size and forecast, by organization size
7.4.3.6.2. Market size and forecast, by application
7.4.3.6.3. Market size and forecast, by industry vertical
7.4.3.7. Japan
7.4.3.7.1. Market size and forecast, by organization size
7.4.3.7.2. Market size and forecast, by application
7.4.3.7.3. Market size and forecast, by industry vertical
7.4.3.8. SOUTH KOREA
7.4.3.8.1. Market size and forecast, by organization size
7.4.3.8.2. Market size and forecast, by application
7.4.3.8.3. Market size and forecast, by industry vertical
7.4.3.9. Rest of Asia-Pacific
7.4.3.9.1. Market size and forecast, by organization size
7.4.3.9.2. Market size and forecast, by application
7.4.3.9.3. Market size and forecast, by industry vertical
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast
7.5.3.1. Market size and forecast, by organization size
7.5.3.2. Market size and forecast, by application
7.5.3.3. Market size and forecast, by industry vertical
7.5.3.5. Market size and forecast, by country
7.5.3.6. Latin America
7.5.3.6.1. Market size and forecast, by organization size
7.5.3.6.2. Market size and forecast, by application
7.5.3.6.3. Market size and forecast, by industry vertical
7.5.3.7. Middle East
7.5.3.7.1. Market size and forecast, by organization size
7.5.3.7.2. Market size and forecast, by application
7.5.3.7.3. Market size and forecast, by industry vertical
7.5.3.8. Africa
7.5.3.8.1. Market size and forecast, by organization size
7.5.3.8.2. Market size and forecast, by application
7.5.3.8.3. Market size and forecast, by industry vertical
CHAPTER 8: COMPANY PROFILES
8.1. Alphabet (Google Inc.)
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.1.5. Business performance
8.1.6. Key strategic moves and developments
8.2. DAQRI
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Product portfolio
8.2.4. Business performance
8.2.5. Key strategic moves and developments
8.3. Facebook
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.3.5. Business performance
8.3.6. Key strategic moves and developments
8.4. HTC
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Product portfolio
8.4.4. Key strategic moves and developments
8.5. Magic Leap, Inc.
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments
8.6. Microsoft Corporation
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Product portfolio
8.6.5. Business performance
8.6.6. Key strategic moves and developments
8.7. OSTERHOUT DESIGN GROUP
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments
8.8. Samsung Electronics Co., Ltd.
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. Sony
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.10. Wikitude
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfolio
8.10.4. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 02. LARGE ENTERPRISES AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 03. SME AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 04. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY APPLICATION, 20172025($MILLION)
TABLE 05. CONSUMER AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 06. ENTERPRISE AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 07. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 08. GAMING MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 09. ENTERTAINMENT AND MEDIA AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 10. AEROSPACE AND DEFENSE AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 11. HEALTHCARE SIMULATION SOFWTARE MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 12. EDUCATION AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 13. MANUFACTURING AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 14. RETAIL AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 15. OTHERSAUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 16. AUGMENTED AND VIRTUAL REALITY MARKET REVENUE, BY REGION, 20172025($MILLION)
TABLE 17. NORTH AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORRRGANIZATION SIZE, 20172025($MILLION)
TABLE 18. NORTH AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 19. NORTH AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 20. NORTH AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 20172025($MILLION)
TABLE 21. U.S. AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 22. U.S. AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 23. U.S. AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 24. CANADA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 25. CANADA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 26. CANADA AUGMENTED AND VIRTUAL REALITY MARKET, BY END USER, 20172025($MILLION)
TABLE 27. EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 28. EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 29. EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 30. EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 20172025($MILLION)
TABLE 31. UK AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 32. UK AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 33. UK AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 34. FRANCE AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 35. FRANCE AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 36. FRANCE AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 37. GERMANY AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 38. GERMANY AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 39. GERMANY AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 40. RUSSIA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 41. RUSSIA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 42. RUSSIA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 43. REST OF EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 44. REST OF EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 45. REST OF EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 46. ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 47. ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 48. ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 49. ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 20172025($MILLION)
TABLE 50. CHINA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 51. CHINA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 52. CHINA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 53. INDIA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 54. INDIA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 55. INDIA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 56. JAPAN AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 57. JAPAN AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 58. JAPAN AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 59. SOUTH KOREA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 60. SOUTH KOREA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 61. SOUTH KOREA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 62. REST OF ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 63. REST OF ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 64. REST OF ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 65. LAMEA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 66. LAMEA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 67. LAMEA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 68. LAMEA AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 20172025($MILLION)
TABLE 69. LATIN AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 70. LATIN AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 71. LATIN AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 72. MIDDLE EAST AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 73. MIDDLE EAST AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 74. MIDDLE EAST AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 75. AFRICA AUGMENTED AND VIRTUAL REALITY MARKET, BY ORGANIZATION SIZE, 20172025($MILLION)
TABLE 76. AFRICA AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION, 20172025($MILLION)
TABLE 77. AFRICA AUGMENTED AND VIRTUAL REALITY MARKET, BY INDUSTRY VERTICAL, 20172025($MILLION)
TABLE 78. ALPHABET (GOOGLE INC.): COMPANY SNAPSHOT
TABLE 79. ALPHABET (GOOGLE INC.): OPERATING SEGMENT
TABLE 80. ALPHABET (GOOGLE INC.): PRODUCT PORTFOLIO
TABLE 81. DAQRI: COMPANY SNAPSHOT
TABLE 82. DAQRI: PRODUCT PORTFOLIO
TABLE 83. FACEBOOK : COMPANY SNAPSHOT
TABLE 84. FACEBOOK : OPERATING SEGMENT
TABLE 85. FACEBOOK : PRODUCT PORTFOLIO
TABLE 86. HTC: COMPANY SNAPSHOT
TABLE 87. HTC: PRODUCT PORTFOLIO
TABLE 88. MAGIC LEAP, INC.: COMPANY SNAPSHOT
TABLE 89. MAGIC LEAP, INC.: OPERATING SEGMENTS
TABLE 90. MAGIC LEAP, INC.: PRODUCT PORTFOLIO
TABLE 91. MICROSOFT CORPORATION : COMPANY SNAPSHOT
TABLE 92. MICROSOFT CORPORATION : PRODUCT CATEGORY
TABLE 93. MICROSOFT CORPORATION : PRODUCT PORTFOLIO
TABLE 94. OSTERHOUT DESIGN GROUP: COMPANY SNAPSHOT
TABLE 95. OSTERHOUT DESIGN GROUP: OPERATING SEGMENTS
TABLE 96. OSTERHOUT DESIGN GROUP: PRODUCT PORTFOLIO
TABLE 97. SAMSUNG ELECTRONICS CO., LTD. : COMPANY SNAPSHOT
TABLE 98. SAMSUNG ELECTRONICS CO., LTD. : OPERATING SEGMENTS
TABLE 99. SAMSUNG ELECTRONICS CO., LTD. : PRODUCT PORTFOLIO
TABLE 100. SONY: COMPANY SNAPSHOT
TABLE 101. SONY: PRODUCT PORTFOLIO
TABLE 102. WIKITUDE COMPANY SNAPSHOT
TABLE 103. WIKITUDE: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET, 20172025
FIGURE 02. AUGMENTED AND VIRTUAL REALITY MARKET, BY REGION, 20172025
FIGURE 03. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET: KEY PLAYERS
FIGURE 04. GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET SEGMENTATION
FIGURE 05. TOP IMPACTING FACTORS
FIGURE 06. TOP INVESTMENT POCKETS
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR, 20152018*
FIGURE 08. TOP WINNING STRATEGIES, BY DEVELOPMENT, 20152018* (%)
FIGURE 09. TOP WINNING STRATEGIES, BY COMPANY, 20152018*
FIGURE 10. MODERATE BARGAINING POWER OF SUPPLIER
FIGURE 11. HIGH BARGAINING POWER OF BUYER
FIGURE 12. HIGH THREAT OF SUBSTITUTES
FIGURE 13. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14. HIGH COMPETITIVE RIVALRY
FIGURE 15. AUGMENTED AND VIRTUAL REALITY MARKET: KEY PLAYER POSITIONING, 2017
FIGURE 16. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF LARGE ENTERPRISES AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF SME AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF CONSUMER AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF ENTERPRISE SIMULATION SOFTWRAE MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF GAMING AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ENTERTAINMENT AND MEDIA AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF AEROSPACE AND DEFENSE AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF HEALTHCARE SIMULATION SOFWTARE MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF EDUCATION AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF MANUFACTURING AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF RETAIL AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF OTHERS AUGMENTED AND VIRTUAL REALITY MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 29. U.S. AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 30. CANADA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 31. UK AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 32. FRANCE AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 33. GERMANY AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 34. RUSSIA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 35. REST OF EUROPE AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 36. CHINA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 37. INDIA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 38. JAPAN AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 39. SOUTH KOREA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 40. REST OF ASIA-PACIFIC AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 41. LATIN AMERICA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 42. MIDDLE EAST AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 43. AFRICA AUGMENTED AND VIRTUAL REALITY MARKET, 20172025($MILLION)
FIGURE 44. ALPHABET (GOOGLE INC.): REVENUE, 20182025 ($MILLION)
FIGURE 45. ALPHABET (GOOGLE INC.): REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 46. ALPHABET (GOOGLE INC.): REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 47. DAQRI: REVENUE, 20182025 ($MILLION)
FIGURE 48. DAQRI: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 49. FACEBOOK: REVENUE, 20152017 ($MILLION)
FIGURE 50. FACEBOOK: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 51. FACEBOOK: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 52. MAGIC LEAP, INC.: REVENUE, 20152017 ($MILLION)
FIGURE 53. MAGIC LEAP, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 54. MAGIC LEAP, INC.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 55. MICROSOFT CORPORATION : REVENUE, 20152017 ($MILLION)
FIGURE 56. MICROSOFT CORPORATION : REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 57. MICROSOFT CORPORATION : REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 58. OSTERHOUT DESIGN GROUP: REVENUE, 20152017 ($MILLION)
FIGURE 59. OSTERHOUT DESIGN GROUP: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 60. OSTERHOUT DESIGN GROUP: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 61. SAMSUNG ELECTRONICS CO., LTD. : REVENUE, 20152017 ($MILLION)
FIGURE 62. SAMSUNG ELECTRONICS CO., LTD. : REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 63. SAMSUNG ELECTRONICS CO., LTD. : REVENUE SHARE BY GEOGRAPHY, 2017 (%)
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