Synopsis
Baby Food Austria examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The market for baby meals in Austria amounted to 5,366 tonnes in 2012, up 12.4% over 2006, although slightly below the 2008 peak of 5,455 tonnes. Higher growth of 23.3% was recorded at current prices, equivalent to a 7.8% increase in real terms. The strength of the discount drugmarkets has led to more competitive pricing and kept unit prices stable in real terms in recent years. Sales have also been boosted by a continuous flow of new products and by the development of new segments, such as Trinkmahlzeiten (meal drinks). Sector value in 2012 was €33.5 million (US$ 43.3 million).
Meals form the largest sector within the overall baby food market in volume terms, and second largest in value terms, and offer the most potential for future growth. Most major suppliers have concentrated their new product development efforts in this area in recent years. A major trend has been towards organically produced meals, pioneered by Hipp, and their added value has gone some way to counteracting the negative effect of downward price pressure.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
Baby Population, 2002-2012
Number of Births by Region, 2008-2012
Socio-Demographic Factors
Marriage & Divorce Trends, 2006-2012
Families with Children Under the Age of Three, 2011
Family Status, 1984-2012
Working Women, 2006-2012
Women in Employment by Age, 2012
Breastfeeding
Breastfeeding Rates by Age of Baby, 2006
Breastfeeding Initiation by Socio-Demographic Factors, 2006
Breastfeeding Duration by Socio-Demographic Factors, 2006
The Influence of Eating Habits
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Share Trends, Value, 2006-2012
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Segmentation by Type, 2006-2012
First Bottle Feed, by Type, 2006
Special Formulae Given as First Bottle, by Type, 2006
Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Market Shares, Value, 2006-2012
Baby Milks: Manufacturer Market Shares, Volume, 2006-2012
Baby Milks: Manufacturer Market Shares by Product Type, Value, 2002-2006
Baby Milks: Manufacturer Market Shares by Product Type, Volume, 2002-2006
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
First Type of Food Eaten, 2007
Market Segmentation
Baby Cereals: Market Segmentation, 2006-2012
Manufacturers & Brands
Baby Cereals: Manufacturer Market Shares, Value, 2006-2012
Baby Cereals: Manufacturer Market Shares, Volume, 2006-2012
Baby Cereals: Market Shares by Product Type, Value, 2004 & 2006
Baby Cereals: Market Shares by Product Type, Volume, 2004 & 2006
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
First Type of Food Eaten
Manufacturers & Brands
Baby Meals: Manufacturer Market Shares, Value, 2006-2012
Baby Meals: Manufacturer Market Shares, Volume, 2006-2012
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Juices & Teas: Market Segmentation, Volume, 2006-2012
Baby Juices & Teas: Market Segmentation, Value, 2006-2012
Manufacturers & Brands
Baby Juices: Manufacturer Market Shares, 2006-2012
Baby Teas: Manufacturer Market Shares, 2006-2012
Distribution
Retailing
Grocery Structure
Number of Outlets by Outlet Type, 2006-2012
Breakdown of Grocery Sales by Outlet Type, 2006-2012
Leading Food Retailers, 2006-2012
Drugstores
Leading Drugstore Retailers, 2006-2012
Baby Food Retailing
Baby Food Sales by Outlet, 2004, 2010 & 2012
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Milupa GmbH (Danone)
Milupa: Market Shares, 2012
Hipp GmbH & Co Export KG
Hipp: Market Shares, 2012
Nestlé Österreich GmbH
Nestlé: Market Shares, 2012
Maresi Austria GmbH
Maresi: Market Shares, 2012
Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2006-2011
Imports of Baby Food by Type, Value, 2006-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Origin, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2006-2011
Exports of Baby Food by Type, Value, 2006-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
The Baby Population, 2012-2018
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, Growth & Forecasts, 2006-2018
Demographic Data
Population Trends, Growth & Forecasts, 2006-2018
List Of Tables
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List Of Figures
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