Synopsis
Baby Food Brazil examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The market for baby food in Brazil expanded by 29.6% in volume terms between 2005 and 2011 to reach 81,744 tonnes, with all sectors of the market experiencing significant growth, with the exception of drinks, which have disappeared from the market. At current prices, the market rose to Real 2.3 billion (US$ 1.4 billion) in 2011, almost double its 2005 value. This increase was due not only to higher consumption levels, but also to above-average inflation levels in the case of baby milks at the start of the review period. Although the market has achieved strong growth, per capita consumption levels remain relatively low, at 28.3kg in 2011
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2001-2011
Market Segmentation
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, Volume and Value, 2011
Production and Trade
The Future
Projected Market Size 2017 and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
Births and Birth Rates by Area, 2010
Births by Age of Mother, 1998-2010
The Consumer
Population by Income Levels, Metropolitan Regions, 2004 and 2008
Total Population by Income Levels, 2003-2009
Marriage, Divorce and Separation Trends, 2004-2010
Baby Eating Habits by Age, 2008
Working Women
Economically Active Women, 2005-2011
Working Women by Type of Job, 2003 and 2011
Breastfeeding
Breastfeeding Initiation by Socio-Demographic Characteristics of Mothers, 2006
Breastfeeding by Age of Baby, 2006
Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
Trends in Breastfeeding Duration, 1996 and 2006
Breastfeeding Trends by Region, 1999 and 2008
Complementary Foods Fed to Breastfed Babies by Age of Baby, 2006
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Manufacturer Shares, 2005-2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Baby Food: Manufacturer Shares by Sector, Value, 2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Market Segmentation
Milks: Sector Segmentation, 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, 2005-2011
Baby Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Cereals: Manufacturer Shares, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Meals: Sector Segmentation, 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, 2007-2011
Drinks
Key Features and Developments
Per Capita Trends
Manufacturers and Brands
Distribution
Retailing
Food Retailing
Retail Food Sales by Outlet Type, 1990-2011
Leading Food Retailers, 2011
Baby Food Retailing
Baby Food: Sales by Outlet, 2005-2011
Baby Food: Sales by Outlet Type and Sector, 2011
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type
Milks
Milks: Facings Allocation by Manufacturer
Milks: Facings Allocation by Pack Type
Milks: Facings Allocation by Pack Size
Milks: Facings Allocation by Country of Origin
Cereals
Cereals: Facings Allocation by Manufacturer
Cereals: Facings Allocation by Pack Type
Cereals: Facings Allocation by Pack Size
Meals
Meals: Facings Allocation by Pack Size
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Nestlé Industrial e ComEuroresearch and Consultingial Ltda
Nestlé: Market Representation, 2011
Danone
Danone: Market Representation, 2011
Nutrimental S/A Indústria e Comércio de Alimentos
Nutrimental: Market Representation, 2011
Unilever Bestfoods Brasil Ltda
Unilever Bestfoods: Market Representation, 2011
Mead Johnson Nutrition
Mead Johnson: Market Representation, 2011
Other Manufacturers
Production and Foreign Trade
Production
Infant Formula: Trends in Production, 1999-2005
Baby Meals: Trends in Production, 1999-2005
Imports
Milks and Cereals: Trends in Imports, 2005-2011
Milks and Cereals: Imports by Country of Origin, 2009-2011
Exports
Milks and Cereals: Trends in Exports, 2005-2011
Milks and Cereals: Exports by Country of Destination, 2009-2011
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure, Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Brazil: Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age Groups, 2017
Appendix: Storecheck Results
São Paulo
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Rio de Janeiro
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
List Of Tables
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List Of Figures
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