Synopsis
Baby Food Egypt examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
With a rapidly expanding baby population, Egypt has seen strong growth in its baby food market, although consumption remains low at 5.55kg per baby born in 2011. The government subsidises the price of first stage milks and these account for 82% of overall infant formula consumption, and nearly 55% of the overall market. As the economy develops, there remains much latent demand for the development of follow-on and growing-up milks, as well as for convenience products such as wet meals and baby drinks.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Segmentation
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Market Shares, 2011
The Future
Projected Market Size, 2017 and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
The Consumer
Incidence of Poverty, 2008/09 and 2010/11
Population by Socio-Economic Groups, 2009
Working Women
Trends in Working Women, 2005-2012
Women's Work Status by Region, 2001
Breastfeeding
Breastfeeding by Age of Baby, 2005
Average Duration of Breastfeeding, 2005
Consumption of Infant Formula, 2005
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure Trends, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure Trends, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption Trends, 2005-2011
Manufacturers and Brands
Baby Food: Manufacturer Market Shares by Sector, 2011
Baby Food: Manufacturer Market Shares, Volume Trends, 2005-2011
Baby Food: Manufacturer Market Shares, Value Trends, 2005-2011
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2005-2011
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2005-2011
Baby Milks: Sector Segmentation, Value, 2005-2011
Baby Milks: Brand Price Analysis, 2012
Baby Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Volume Trends, 2005-2011
Baby Milks: Manufacturer Market Shares, Value Trends, 2005-2011
Baby Milks: Shares of Leading Brands, 2008
Baby Milks: Brands by Segment, 2012
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2005-2011
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Volume Trends, 2005-2011
Baby Cereals: Manufacturer Market Shares, Value Trends, 2005-2011
Baby Meals and Other Baby Food
Key Features and Developments
Baby Meals and Other Baby Food: Sector Trends, 2005-2011
Per Capita Trends
Baby Meals and Other Baby Food: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Baby Meals and Other Baby Food: Sector Segmentation, Volume, 2005-2011
Baby Meals and Other Baby Food: Sector Segmentation, Value, 2005-2011
Manufacturers and Brands
Baby Meals and Other Baby Food: Manufacturer Market Shares, Volume Trends, 2005-2011
Baby Meals and Other Baby Food: Manufacturer Market Shares, Value Trends, 2005-2011
Distribution
Retailing
Retail Structure
Trends in Numbers of Retail Outlets, 2008-2011
Trends in Food Sales via Modern Grocery Outlets, 2001-2012
Major Retail Chains, 2012
Importing
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Product Type
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Pack Size and Product Type
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Danone
Danone: Market Shares, 2011
Nestlé Egypt SAE
Nestlé: Market Shares, 2011
Hero Middle East and Africa
Hero: Market Shares, 2011
Other Suppliers
Production and Trade
Production
Imports
Baby Food: Imports by Sector, Volume, 2007-2011
Baby Food: Imports by Sector, Value, 2007-2011
Imports of Baby Food by Sector and by Country of Origin, Volume, 2010 and 2011
Imports of Baby Food by Sector and by Country of Origin, Value, 2010 and 2011
Exports
Baby Food: Exports by Sector, Volume, 2007-2011
Baby Food: Exports by Sector, Value, 2007-2011
Exports of Baby Food by Sector and by Country of Origin, Volume, 2010 and 2011
Exports of Baby Food by Sector and by Country of Origin, Value, 2010 and 2011
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age and Sex, 2011
Appendix: Storecheck Results
Baby Milks
Baby Cereals
Wet Savoury Meals
Wet Sweet Meals
Baby Drinks
Baby Biscuits
List Of Tables
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List Of Figures
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