Synopsis
Baby Food Germany examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The German baby food market has been struggling in the face of the declining number of births, concern over babies’ health and economic difficulties. The combined result of these pressures has meant that sales have declined in both volume and real terms value over the last year and also over whole period from 2006 to 2012.
In 2012, retail sales stood at €636 million (US$ 820.4 million), 1.4% lower than in 2011, equivalent to a 3.4% drop in real terms. Volume sales fell by 1.7% in 2012 and by 4.7% over the period since 2006. In terms of volume sales, all sectors ended 2012 at lower levels than those achieved in 2006, while in value terms baby milks has been the only sector to experience growth, largely as a result of an increase in unit prices. Prices of all other product groups have fallen, as retailers, especially drugmarkets, have competed fiEuroresearch and Consultingely for market share by dropping prices.
Against this gloomy background, a few segments continue to show growth. The most promising of these is products for older babies, from one to three years’ old, including new products types such as the recently introduced squeezy pouches.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
The Suppliers
Baby Food: Market Shares, 2012
Distribution
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
Baby Population, 2002-2012
Breakdown of Live Births by Land, 2006-2011
Marriages & Divorces, 2006-2012
Average Age of Mothers at the Birth of Children, 2005-2011
Breastfeeding
Breastfeeding by Age of Baby, 2001 & 2005
Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, 2006
Economic Conditions
Women in Employment
Working Women, 2006-2012
The Influence of Eating Habits
Baby Food Shopping Habits, 2008
Frequency of Buying Baby Food, 2006
Health Scares
Legislation & Advertising
Baby Food, Advertising Expenditure, 2006-2009
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Share Trends, 2006-2012
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Market Segmentation, 2006-2012
HA Baby Milks: Market Segmentation, 2006-2012
Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Market Shares, Value, 2006-2012
Baby Milks: Manufacturer Market Shares, Volume, 2006-2012
Baby Milks: Brand Shares, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Cereals: Market Segmentation, 2006-2012
Manufacturers & Brands
Baby Cereals: Manufacturer Market Shares, Value, 2006-2012
Baby Cereals: Manufacturer Market Shares, Volume, 2006-2012
Baby Meals & Juices
Key Features & Developments
Baby Meals & Juices: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals & Juices: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Meals & Juices: Market Segmentation, 2006-2012
Baby Meals & Others: Sales by Age of Baby, 2006-2012
Complete Baby Meals: Sales by Age of Baby, 2007
Manufacturers & Brands
Baby Meals & Juices: Manufacturer Market Shares, Value, 2006-2012
Baby Meals & Juices: Manufacturer Market Shares, Volume, 2006-2012
Baby Teas
Key Features & Developments
Baby Teas: Sector Trends, 2006-2012
Per Capita Trends
Baby Teas: Per Capita Expenditure & Consumption, 2006-2012
Manufacturers & Brands
Baby Teas: Manufacturer Market Shares, Value, 2006-2012
Baby Teas: Manufacturer Market Shares, Volume, 2006-2012
Finger Food
Key Features & Developments
Finger Food: Sector Trends, 2006-2012
Per Capita Trends
Finger Food: Per Capita Expenditure & Consumption, 2006-2012
Manufacturers & Brands
Finger Food: Manufacturer Market Shares, Value, 2006-2012
Finger Food: Manufacturer Market Shares, Volume, 2006-2012
Distribution
Retailing
Grocery Structure
Number of Large-Scale Food Outlets, 2006-2011
Turnover of Large-Scale Food Outlets, 2006-2011
Turnover of Leading German Food Retailers, 2006-2012
Leading German Food Retailers: Outlet Numbers, 2007-2012
Trends in Drugmarkets, Chemists & Pharmacies, 2006-2011
Turnover of Leading Drugmarket Operators, 2006-2012
Grocery Turnover of Leading Drugmarket Operators, 2006-2012
Leading Drugmarket Operators: Outlet Numbers, 2006-2012
Baby Food Retailing
Reasons for Choice of Place of Purchase of Baby Food, 2012
Retail Distribution of Baby Food by Outlet Type, 2006-2012
Retail Distribution of Baby Food by Sector, 2005 & 2009
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume 2012
Hipp GmbH & Co Vertrieb KG
Hipp: Market Shares, 2012
Hipp: Turnover & Profit, 2006-2011
Milupa GmbH/Danone
Milupa: Market Shares, 2012
Milupa GmbH: Turnover & Employee Trends, 2007-2010
Nestlé Nutrition GmbH
Nestlé: Market Shares, 2012
Nestlé Unternehmungen Deutschland: Financial Highlights, 2006-2011
Humana Milchunion
Humana: Market Shares, 2012
Humana GmbH: Turnover Trends, 2004-2009
Production & Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2006-2011
Imports of Baby Food by Type, Value, 2006-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Country, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2006-2011
Exports of Baby Food by Type, Value, 2006-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
The Baby Population, 2012-2018
Consumer Attitudes
Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
List Of Tables
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List Of Figures
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