Summary
Baby food in Chile has seen growth both in terms of value and volume between 2009 and 2015. Growth has been stimulated by the generally upward trend in the number of births, at least until 2015, and by a robust economy throughout most of the period. The number of live births has risen over the last decade, increasing by 12.9% since 2005. Compared with most of Latin America, Chile's economy has performed well since 2010, and relatively consistently. Chile has one of the more buoyant economies in South America, and prospects for the next few years are positive. Real growth in GDP is expected to be between 2% and 3% per year in 2016 and 2017 and between 3% and 4% from 2018 to 2021.
Key Findings
- Consumption of baby food in Chile has increased by 17.7% since 2009. Market value reached 52.4% more than in 2009, and equivalent to growth of 27.4% at constant prices.
- Baby milks account for over 60% of market value, with cereals taking a further 23% and wet meals 16%. Cereals remain the largest sector in volume terms, representing 40.5% of total volume sales at the end of 2015.
- Nestlé remains dominant, with a 69% value share and 79% of volume in 2015. Aspen now owns the Wyeth brands and is consequently in second place, with a 12.2% share of value sales of all baby food.
- Supermarkets and hypermarkets represent the most important sales outlets of baby food in Chile, with an estimated 64% share of baby food volume in 2015, up from 56% in 2009.
Synopsis
“Baby Food in Chile” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
Births by region
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key features and developments
Market Value and Volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals and dry meals
Baby meals and Others
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestlé Chile SA
Aspen Chile SA
Other Manufacturers
Distribution
Retail structure
Baby Food Retailing
Economic Background
Economic Indicators
Key macro-economic forecasts
Prospects and Forecasts
Birth and Population Projections
Number of women of child bearing age
Forecast overview
Future trends
Appendix
Additional Data tables
Summary methodology
About Canadean
List Of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Births by Province, 2012 and 2013
Table 3: Trends in Marriages, 2009-2015
Table 4: Live Births by Age of Mother, %, 2009-2013
Table 5: Number of Women of Childbearing Age by Age Group, 2010 and 2015
Table 6: Number of Working Women in Chile, 2009-2015
Table 7: Trends in Incidence of Breastfeeding by Type of Feeding, 1993-2013
Table 8: Trends in Incidence of Breastfeeding by Age Group, 1993-2013
Table 9: Exclusive and Predominant Breastfeeding Rates by Age of Baby, 1993 and 2005
Table 10: Breastfeeding Rates by Maternal Occupation and Age of Baby, 2005
Table 11: Market Size, 2015, and Growth Rates, 2009-2015
Table 12: Baby Food: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 13: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 14: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 15: Baby Milks: Sector Segmentation, % Volume, 2009-2015
Table 16: Baby Milks: Facings by Pack Size, 2016
Table 17: Baby Milks: Brand Price Positioning Analysis, 2016
Table 18: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 19: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 20: Wet Meals in Jars: Facings by Pack Size, 2016
Table 21: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 22: Packaged Food Sales by Channel, CLP$ Billion, 2009-2015
Table 23: Baby Food: Sales by Outlet Type, % Volume, 2009-2015
Table 24: Baby Food: Sales by Outlet Type and Sector, % Volume, 2015
Table 25: Chile: Key Macro-Economic Indicators, 2009-2016
Table 26: Key Macro-Economic Forecasts 2015-2021
Table 27: Birth and Population Projections, 2009-2021
Table 28: Number of Women of Childbearing Age by Age Group, 2015 and 2020
Table 29: Baby Population, Number of Babies ('000), 2005-2021
Table 30: Baby Food: Market Value, Current Prices, 2009-2015
Table 31: Baby Food: Market Value, Constant Prices, 2009-2015
Table 32: Baby Food: Market Value, US$ Million, 2009-2015
Table 33: Baby Food: Market Volume, Tons, 2009-2015
Table 34: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 35: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 36: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 37: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 38: Baby Milks: Sector Trends, 2009-2015
Table 39: Baby Milks: Brand Price Analysis, 2016
Table 40: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 41: Meals and others: Sector Trends, 2009-2015
Table 42: Baby Milks and Cereals: Trends in Imports, 2009-2015
Table 43: Imports of Milks and Cereals by Country of Origin, 2013-2015
Table 44: Imports of Baby Meals by Type: Volume, 2009-2015
Table 45: Imports of Baby Meals by Type: Value, 2009-2015
Table 46: Milks and Cereals: Trends in Exports, 2009-2015
Table 47: Exports of Milks and Cereals by Country of Destination, 2013-2015
Table 48: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 49: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 50: Baby Food: Market Value Forecasts, US Dollars Million, 2015-2021
Table 51: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 54: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 55: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 56: Facings Allocation by Product Type
Lisst Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals and Others: Sector Trends, 2009-2015
Figure 11: Baby Meals and Others: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Milks and Cereals : Country of Origin, % Volume, Top Five, 2015
Figure 13: Milks and Cereals: Country of Destination, % Volume, Top Five, 2015
Figure 14: Baby Food: Manufacturer Shares, Value %, 2015
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 16: Baby Food: Market Size, 2015-2021
Figure 17: Baby Food: Market Segmentation, 2021
Figure 18: Baby Food: Per Capita, 2015-2021
