Summary
“Baby Food in Morocco” is a new report by ERC that analyzes the Baby Food industry demand prospects in Morocco, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Morocco along with the foreign trade involving the Baby Food industry.
Key Findings
- Sales of baby food in Morocco reached 5,220 tonnes in 2013, with a retail value of Dh 706.6 million, equivalent to US$ 84 million.
- Milks form the focus of sales activity and accounted for 77% of volume sales in 2013, having grown by 29.7% between 2007 and 2013.
- The structure of the market in value terms reflects that by volume, with the milks sector taking the largest share, at 82%, followed by cereals with 12% and meals and others with 6%.
Synopsis
- “Baby Food in Morocco” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Morocco.
- This report is the result of ERC's extensive market research covering Baby Food in Morocco. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Morocco.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Morocco Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Morocco along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Morocco, with a mention of the major Food retailers in the country, along with the Food distribution in Morocco.
- This report also provides future projections of the Baby Food industry in Morocco considering various trends which are likely to affect the industry.
Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
- The report provides the latest data on market dynamics in the Baby Food industry in Morocco market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Registered Births by Area, 2012
Social Trends
Trends in Age at First Marriage, 1982-2011
The Consumer
Working Women
Trends in Working Women, 2007-2013
Working Women by Selected Industry Sector and Location, 2012
Female Employment Levels by Age and Location, 2012
Breastfeeding
Morocco: Breastfeeding Rates and Duration, 2003/04 and 2011
Morocco: Breastfeeding Rates and Duration, 2003-2004
Breastfeeding Rates and Duration, by Region, 2011
Morocco: Type of Feeding by Age of Baby, 2003-2004
Morocco: Breastfeeding Rates by Age of Baby and Socio-Economic Factors,
2006-2007
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2013
Manufacturer Market Shares, Volume Trends, 2007-2013
Manufacturer Market Shares, Value Trends, 2007-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Volume, 2007-2013
Baby Milks: Manufacturer Market Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Market Shares, Value, 2007-2013
Baby Meals and Other Baby Food
Key Features and Developments
Baby Meals and Other Baby Food: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals and Other Baby Food: Per Capita Expenditure and Consumption,
2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals and Other Baby Food: Manufacturer Market Shares, Volume,
2007-2013
Baby Meals and Other Baby Food: Manufacturer Market Shares, Value,
2007-2013
Distribution
Retailing
Retail Structure
Food Retailers in Morocco by Outlet Type, 2008-2013
Major Retail Chains, 2008-2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Type of Packaging and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Danone
Danone: Market Shares, 2013
Nestlé Maghreb SA
Nestlé: Market Shares, 2013
Agro-Food Industrie
Agro-Food: Market Shares, 2013
Production and Trade
Production
Imports
Baby Milks and Cereals: Imports Trends, 2007-2012
Imports of Baby Milks and Cereals by Country of Origin, 2009-2012
Other Baby Food: Import Trends, 2007-2012
Exports
Baby Milks and Cereals: Export Trends, 2007-2012
Baby Milks and Cereals: Exports by Country of Destination, 2009-2012
Customs Duties
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Region and Location, 2012
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
