Summary
The market for baby food in Portugal has been suffering in recent years as a result of a sharp decline in the number of births. Until 2005, cereals was the largest sector in the Portuguese baby food market, but in 2006 it was overtaken by wet meals, a trend subsequently maintained. As a result, in 2015 the market divided in volume terms into 34.9% baby meals, 32.3% cereals, 32.1% baby milks, and 0.2% baby drinks and finger foods. In value terms, however, wet meals and cereals rank well behind infant formulae. In 2015 the market actually increased for the first time since 2009, and this offers manufacturers some hope for the future.
Key Findings
- The market for baby food in Portugal has stalled in recent years, due both to the very poor economic situation and to the low level of births. Overall baby food consumption in 2015 is 18.4% less than in 2009.
- In 2015, the largest section of the market was baby meals, with 34.9%. Baby cereals have marginally moved ahead of baby milks, with volume shares of 32.3% and 32.1% respectively.
- In 2015, pharmacies accounted for less than 10% of baby food sales, approximately half of their share in 2000. Food retailers now represent the bulk of baby food sales, at over 90%, and their strength in this market is steadily growing.
- The supply of baby food in Portugal is now in the hands of two major manufacturers, Nestlé and Danone. Nestlé is in the lead with a 45.1% share of value and an even higher 50.7% of volume sales.
Synopsis
Baby Food in Portugal is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Portugal market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
1 Executive Summary
1.1. Major Developments
1.2. Market Segmentation
1.3. Per Capita
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2 Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic Trends
2.3.1. Family Structure
2.3.2. Live Births by Age of Mother
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
3 Market Profile
3.1. Overview
3.1.1. Introduction
3.1.2. Key Features and Developments
3.1.3. Manufacturers and Brands
3.2. Baby Milk
3.2.1. Key Features and Developments
3.2.2. Per Capita Trends
3.2.3. Market Segmentation
3.2.4. Manufacturers and Brands
3.3. Baby Cereals
3.3.1. Key Features and Developments
3.3.2. Per Capita Trends
3.3.3. Market Segmentation
3.3.4. Manufacturers and Brands
3.4. Wet Baby Meals
3.4.1. Key Features and Developments
3.4.2. Per Capita Trends
3.4.3. Market Segmentation
3.4.4. Manufacturers and Brands
3.5. Baby Drinks
3.5.1. Key Features and Developments
3.5.2. Per Capita Trends
3.5.3. Manufacturers and Brands
3.6. Finger Foods
3.6.1. Key Features and Developments
3.6.2. Per Capita Trends
3.6.3. Manufacturers and Brands
4 Distribution
4.1. Grocery Structure
4.2. Pharmacies
4.3. Baby Food Retailing
5 The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. Nestlé Portugal
5.1.3. Danone/MilupaComercial SA
5.1.4. Alter SA
5.2. Other Companies
5.2.1. LaboratóriosVitória SA
5.2.2. Mead Johnson
5.2.3. Milte Portugal SA
6 Foreign Trade
6.1. Imports
6.2. Exports
7 The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.1.2. Consumer Attitudes
7.1.3. Health Guidelines
7.1.4. Future Trends
8 Economic and Demographic Background
8.1. Political and Economic Summary
8.2. Economic Background
9 Appendix
9.1. What is this Report About?
9.2. Time Frame
9.3. Product Category Coverage
9.4. Methodology
9.5. About Canadean
9.6. Disclaimer
List Of Tables
Table 1: Baby Food: % Growth, 2009-2015
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2014 and 2015
Table 3: Projected Market Size, 2021 and Growth Rates, 2015-2021
Table 4: Birth and Population Trends, 2005-2015
Table 5: Baby Population, 2005-2015
Table 6: Marriage and Divorce Trends, 2009-2013
Table 7: Live Birth Trends by Age of Mother, 2009-2014
Table 8: Trends in Working Women, 2009-2014
Table 9: Breakdown of the Female Workforce by Age, 2009-2014
Table 10: Proportion of Babies being Breastfed by Age Group, 1995/96 and 1998/99 and 2005/06
Table 11: Proportion of Babies being Breastfed by Age Group and Region, 2005-2006
Table 12: Baby Food: Market Value, Current Prices, 2009-2015
Table 13: Baby Food: Market Value, Constant Prices, 2009-2015
Table 14: Baby Food: Market Value, US Dollars, 2009-2015
Table 15: Baby Food: Market Volume, 2009-2015
Table 16: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 17: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 18: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 19: Baby Food: Per Capita Consumption, 2009-2015
Table 20: Baby Food: Manufacturer Share Trends, Value, 2008-2015
Table 21: Baby Food: Manufacturer Representation, Value, 2015
Table 22: Baby Milks: Sector Trends, 2009-2015
Table 23: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Table 24: Baby Milks: Sector Segmentation, % Volume, 2010-2015
Table 25: Baby Milks: Sector Segmentation, % Value, 2010-2015
Table 26: Baby Milks: Market Breakdown, Powdered v Liquid, 2008-2012
Table 27: Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Table 28: Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Table 29: Baby Milks: Manufacturer Shares, Value %, 2009-2015
Table 30: Baby Milks: Manufacturer Market Shares, Volume %, 2008-2015
Table 31: Baby Milks: Principal Manufacturers Brands by Segment, 2015
Table 32: Baby Cereals: Sector Trends, 2009-2015
Table 33: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Table 34: Baby Cereals: Market Segmentation, 2006 and 2012
Table 35: Baby Cereals: Manufacturer Market Shares, Value, 2009-2015
Table 36: Baby Cereals: Manufacturer Market Shares, Volume, 2010-2015
Table 37: Wet Meals: Sector Trends, 2009-2015
Table 38: Wet Meals: Per Capita Expenditure and Consumption, 2009-2015
Table 39: Wet Baby Meals: Sector Segmentation, 2008-2012
Table 40: Wet Baby Meals: Manufacturer Market Shares, Value, 2008-2015
Table 41: Wet Baby Meals: Manufacturer Market Shares, Volume, 2008-2015
Table 42: Baby Drinks: Sector Trends, 2009-2015
Table 43: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015
Table 44: Baby Drinks: Manufacturer Market Shares, Value, 2008-2015
Table 45: Baby Drinks: Manufacturer Market Shares, Volume, 2008-2015
Table 46: Finger Food: Sector Trends, 2009-2015
Table 47: Finger Food: Per Capita Expenditure and Consumption, 2009-2015
Table 48: Finger Foods: Manufacturer Market Shares, Value, 2008-2015
Table 49: Finger Foods: Manufacturer Market Shares, Volume, 2008-2015
Table 50: Packaged Food Sales by Channel, Euro Billion, 2009-2015
Table 51: Baby Food: Sales by Outlet Type, Value, 2006-2012
Table 52: Nestlé: Market Shares, 2015
Table 53: Danone: Market Shares, 2015
Table 54: Alter: Market Shares, 2015
Table 55: Imports of Baby Food by Type, Volume, 2009-2015
Table 56: Imports of Baby Food by Type, Value, 2009-2015
Table 57: Imports of Baby Food by Country of Origin, Volume, 2009-2015
Table 58: Imports of Baby Food by Country of Origin, Value, 2009-2015
Table 59: Exports of Baby Food by Type, Volume, 2009-2015
Table 60: Exports of Baby Food by Type, Value, 2009-2015
Table 61: Exports of Baby Food by Country of Destination, Volume, 2009-2015
Table 62: Exports of Baby Food by Country of Destination, Value, 2009-2015
Table 63: Birth and Population Trends, 2009-2021Table 64: The Baby Population, 2015-2021
Table 65: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 66: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 67: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 68: Baby Food: Market Volume Forecasts, 2015-2021
Table 69: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 70: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021
Table 71: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021
Table 72: Baby Food: Per Capita Consumption Forecasts, 2015-2021
Table 73: Key Macro-Economic Indicators, 2009-2016
Table 74: RPI Trends, 2009-2021
List Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Manufacturer Share, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2015
Figure 5: Baby Food: Manufacturer Representation, Volume, 2015
