Summary
Slovakia is still the poor neighbor of the Czech Republic and in some ways continues to identify with Eastern Europe, where the use of commercially prepared baby foods has traditionally been low. Consumption of baby milks was, until fairly recently, encouraged by state subsidies, but many mothers in Slovakia still prefer to breastfeed their babies, especially in the first few months. Demand for cereals and baby meals have also been hampered by the traditional practice of preparing home-made alternatives, especially during an economic downturn. Mothers often purée a portion of a meal cooked for the rest of the family, instead of buying commercial preparations. However, of those baby meals bought ready-prepared, sweet varieties have been very popular, possibly due to the unreliable quality and supply of fresh fruit, unlike vegetables, which are both abundant and of good quality. Meat however, has always been expensive in Slovakia, and has not formed a significant part of babies' diets
Key Findings
- The market for baby food in Slovakia has expanded by 15% in value over the past seven years. Retail sales were up by 5.8% and volume sales by 3.3% between 2009 and 2015.
- All sectors have seen value growth since 2009, but only wet meals have experienced volume growth. This is mainly due to a sharp fall in the number of births between 2009 and 2013, which hampered volume growth throughout most of the period.
- Locally manufactured products account for only a very small proportion of total consumption, and the market is almost entirely dependent on imports. Imports were on an upward trend until 2012, but have since declined.
- In 2015, supermarkets and other grocery outlets accounted for 83% of volume sales. Supermarkets have developed at the expense of other grocery stores and pharmacies, both of which have declined in importance in the sale of baby food.
Synopsis
“Baby Food in Slovakia” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Slovakia market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
The baby population
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby Meals/Juices
Baby Teas
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nutricia Slovakia s.r.o. (Danone)
Hero Slovakia s.r.o.
Hipp Slovakia s.r.o.
Nestlé Slovensko s.r.o.
Other Manufacturers
Distribution
Retail structure
Baby food Retailing
Economic and demographic background
Economic Background
Key macro-economic forecasts
The Future
Birth and Population Projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List Of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by Region, 2014
Table 3: Marriage and Divorce Trends, 2008-2014
Table 4: Number of Women of Childbearing Age, by Age Group, 2014
Table 5: Live Births by Age Group of Mother, 2009 and 2014
Table 6: Trends in Working Women, 2009-2015
Table 7: Breastfeeding Rates, 1980-2007
Table 8: Breastfeeding Prevalence and Duration by Region, 2004
Table 9: Market Size, 2015, and Growth Rates, 2009-2015
Table 10: Baby Food: Manufacturer Share Trends, 2009-2015
Table 11: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 12: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 13: Baby Milks: Market Segmentation, 2009-2015
Table 14: Baby Milks: Brand Price Positioning Analysis, 2016
Table 15: Baby Milks: Facings by Pack Size, 2016
Table 16: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 17: Baby Milks: Brands by Segment, 2016
Table 18: Baby Cereals: Facings by Pack Size, 2016
Table 19: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 20: Baby Meals: Segmentation by Volume, 2009-2015
Table 21: Wet Meals: Facings by Pack Size, 2016
Table 22: Baby Juices: Facings by Pack Size, 2016
Table 23: Baby Meals/Juices : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 24: Baby Teas: Facings by Pack Size, 2016
Table 25: Baby Teas: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 26: Packaged Food Sales by Channel, € Million, 2009-2015
Table 27: Baby Food: Sales by Outlet Type, 2009-2015
Table 28: Baby Food: Sales by Outlet Type and Sector, 2015
Table 29: Key Macro-Economic Indicators, 2009-2016
Table 30: Key Macro-Economic Forecasts 2015-2021
Table 31: Birth and Population Projections, 2009-2021
Table 32: Baby Population, Number of Babies, 2009-2021
Table 33: Baby Food: Market Value, Current Prices, 2009-2015
Table 34: Baby Food: Market Value, Constant Prices, 2009-2015
Table 35: Baby Food: Market Value, US$000, 2009-2015
Table 36: Baby Food: Market Volume, Tons, 2009-2015
Table 37: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 38: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 39: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 40: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 41: Baby Milks: Market Segmentation, Volume, 2009-2015
Table 42: Baby Milks: Market Segmentation, Value, 2010-2015
Table 43: Baby Milks: Brand Price Analysis, 2016
Table 44: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 45: Baby Meals/Juices: Sector Trends, 2009-2015
Table 46: Baby Teas: Sector Trends, 2009-2015
Table 47: Imports of Baby Food by Sector, Volume, Tons, 2009-2014
Table 48: Imports of Baby Food by Sector, Value, € 000, 2009-2014
Table 49: Imports of Baby Food by Sector and Country of Origin, Volume, 2012-2014
Table 50: Imports of Baby Food by Sector and Country of Origin, Value, € '000, 2012-2014
Table 51: Exports of Baby Food by Sector, Volume, Tons, 2009-2014
Table 52: Exports of Baby Food by Sector, Value, € 000, 2009-2014
Table 53: Exports of Baby Food by Sector and Country of Destination, Volume, 2012-2014
Table 54: Exports of Baby Food by Sector and Country of Destination, € '000, Value, 2012-2014
Table 55: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 57: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 58: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 61: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 62: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 63: Facings Allocation by Product Type
Lisst Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals/Juices: Sector Trends, 2009-2015
Figure 11: Baby Meals/Juices: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Teas : Sector Trends, 2009-2015
Figure 13: Baby Teas : Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals: Country of Origin, Top Four, % Volume, 2014
Figure 15: Milk and Cereals : Country of Destination, Top Two, % Volume, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita Consumption, 2015-2021
