Summary
Ukraine's baby food market has been characterized by growth in times of economic and political stability, interrupted periodically by sharp falls as the country is hit by economic shocks. The market continued to grow in 2014, but in 2015 underwent a 16% drop. A 7.5% fall in the number of births in 2014 was followed by an even stronger reduction of 11.6% in 2015. Rapidly rising inflation has pushed up the value of the market, a rise of 133%, but in real terms the increase is much lower, at 18%, with prices falling in real terms. Ukraine's economy began to recover in the first half of 2016, and the country is expected to achieve a 1.2% increase in GDP for the year as a whole.
Key Findings
- The baby food market in Ukraine continued to grow in 2014, but the latest political and economic crisis of 2014-2015 caused a 16% drop in baby food consumption in 2015.
- Milks form the largest sector, accounting for 44% of volume and 65% of value. Consumption of juices is relatively high and they account for 31% of volume and 18% of value.
- In value terms Nestlé and Danone lead the market in 2015, while in volume terms domestic suppliers Khorolskiy and Odesskiy are the leaders. Nestlé and Danone each held 22% of value.
- The market is expected to continue to drop in 2016 and 2017. From 2018, provided the economic and political situation improves, the market is expected to return to moderate growth.
Synopsis
“Baby Food in Ukraine” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Ukraine market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Births
The consumer
Socio-demographic trends
Working women
Breastfeeding trends
Regulations
Market Overview
Market overview
Manufacturer shares
The future
Sector Analysis
Baby milks
Baby cereals and dry meals
Baby meals
Baby drinks
Other baby foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestlé Ukraine OOO
Nutricia Ukraine
Khorolskiy Molochno-Konservniy Kombinat Detskikh Produktov (KMKKDP)
OOO Hipp Ukraine
German Baby Food (Humana)
JSC Odesskiy Konservniy Zavod Dityachovo Kharchuvannaya (OKZDK)
OOO Assotsiatsiya Detskogo Pitaniya (ADP)
Distribution
Retail structure
Baby Food Retailing
Economic background
Political background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List Of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Birth Rates by Region, 2009-2015
Table 3: Maternity Grant Rates, UAH, 2010-2016
Table 4: Population by Per Capita Income, 2009-2015
Table 5: Poverty Indicators, 2009-2015
Table 6: Trends in Marriages and Divorces, 2009-2014
Table 7: Live Births by Age of Mother, 2010-2014
Table 8: Women of Childbearing Age by Age Group, 2010-2014
Table 9: Trends in Female Employment, 2009-2015
Table 10: Economically Active Women by Age Group, 2009-2015
Table 11: Breastfeeding Initiation by Location, 2007 and 2012, %
Table 12: Exclusive Breastfeeding Prevalence by Age of Baby, 1999 and 2007
Table 13: Breastfeeding Rates by Age of Baby, 2012
Table 14: Breastfeeding Prevalence by Geographical Characteristics, 2012
Table 15: Breastfeeding Prevalence by Socio-Demographic Characteristics, 2012
Table 16: Market Size, 2015, and Growth Rates, 2009-2015
Table 17: Baby Food: Manufacturer Shares, Value, %, 2009-2015
Table 18: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 19: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 20: Baby Milks: Segmentation by Type, 2009-2015
Table 21: Dried Baby Milks: Segmentation by Type, % Volume, 2009-2015
Table 22: Powedered Baby Milks: Brand Price Positioning Analysis, 2016
Table 23: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 24: Dried Baby Milks: Facings Allocation by Type of Packaging, 2016
Table 25: Liquid Baby Milks: Facings Allocation by Type of Packaging, 2016
Table 26: Dried Baby Milks: Facings Allocation by Pack Size, 2016
Table 27: Liquid Baby Milks: Facings Allocation by Pack Size, 2016
Table 28: Dried Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 29: Baby Cereals: Brand Price Positioning Analysis, 2016
Table 30: Baby Cereals and Dry Meals: Facings Allocation by Type of Packaging, 2016
Table 31: Baby Cereals and Dry Meals: Facings Allocation by Pack Size, 2016
Table 32: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 33: Baby Meals: Brand Price Positioning Analysis, 2016
Table 34: Wet Meals: Facings Allocation by Pack Size and Product Type, 2016
Table 35: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 36: Baby Juices: Brand Price Positioning Analysis, 2016
Table 37: Baby Teas: Brand Price Positioning Analysis, 2016
Table 38: Baby Waters: Brand Price Positioning Analysis, 2016
Table 39: Sales of Fruit and Vegetable Juices by Pack Type, % Volume, 2009-2012
Table 40: Baby Juices: Facings Allocation by Type of Packaging, 2016
Table 41: Baby Juices: Facings Allocation by Pack Size, 2016
Table 42: Baby Teas: Facings Allocation by Type of Packaging and Pack Size, 2016
Table 43: Baby Water: Facings Allocation by Pack Size, 2016
Table 44: Baby Drinks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 45: Finger Foods: Facings Allocation by Pack Type and Size, 2016
Table 46: Finger Foods: Facings Allocation by Manufacturer, 2016
Table 47: Baby Food: Production by Type, 2007-2013
Table 48: Nestlé Ukraine: Financial Highlights, 2007-2014
Table 49: Packaged Food Sales by Channel, UAH billion, 2009-2015
Table 50: Baby Food: Trends in Sales by Outlet Type, % Volume, 2009-2015
Table 51: Baby Food: Sales by Sector and Outlet Type, % Value, 2015
Table 52: Economic Indicators, 2009-2016
Table 53: Key Macroeconomic Forecasts, 2015-2021
Table 54: Birth and Population Projections, 2009-2021
Table 55: Baby Population, Number of Babies ('000), 2005-2021
Table 56: Baby Food: Market Value, Current Prices, 2009-2015
Table 57: Baby Food: Market Value, Constant Prices, 2009-2015
Table 58: Baby Food: Market Value, US$, 2009-2015
Table 59: Baby Food: Market Volume, tons, 2009-2015
Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 62: Baby Food: Per Capita Expenditure, US$, 2009-2015
Table 63: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 64: Baby Milks: Sector Trends, 2009-2015
Table 65: Baby Milks: Segmentation by Type, Volume %, 2009-2015
Table 66: Baby Milks: Segmentation by Type, Value %, 2009-2015
Table 67: Baby Milks: Brand Price Analysis, 2014
Table 68: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 69: Wet Meals: Sector Trends, 2009-2015
Table 70: Others: Sector Trends, 2009-2015
Table 71: Baby Milks and Cereals: Imports, 2009-2015
Table 72: Baby Milks and Cereals: Imports by Country of Origin, 2011-2015
Table 73: Baby Meals: Imports, 2009-2015
Table 74: Baby Meals: Imports by Country of Origin, 2011-2015
Table 75: Milk and Other Infant Food: Exports, 2009-2015
Table 76: Baby Milks and Cereals: Exports by Country of Destination, 2011-2015
Table 77: Meals: Exports, 2009-2015
Table 78: Baby Meals: Exports by Country of Destination, 2011-2015
Table 79: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 80: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 81: Baby Food: Market Value Forecasts, US $, 2015-2021
Table 82: Baby Food: Market Volume Forecasts, tons, 2015-2021
Table 83: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 84: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 85: Baby Food: Per Capita Expenditure, US $, 2015-2021
Table 86: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 87: Facings Allocation by Product Type
List Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value %, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Drinks: Sector Trends, 2009-2015
Figure 13: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals: Country of Origin, % Volume, Top Five, 2015
Figure 15: Milks and Cereals: Country of Destination, % Volume, Top Three, 2015
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021
