Synopsis
Baby Food Ireland examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
Eire has the highest birth rate and the lowest breastfeeding levels in Western Europe and these factors helped drive growth in formula sales between 2006 and 2008. In 2009, however, baby food was hit by a sharp fall in prices, coupled with the effects of the economic crisis, which caused many mothers to be more cautious in their spending habits. This coincided with a downturn in the number of births from 2010 onwards. Although baby milks were not hit as hard as some other sectors in volume terms, the fall in average prices had a major impact. Since then, volumes have continued to decline, partly due to lower per capita consumption as a result of cuts in consumer spending, and partly due to the sustained fall in the number of births. Prices began to recover slightly in late 2010 and small increases have continued, but in some cases the prices of individual brands are still only at the 2007/08 level. Price increases are behind the small rises in the value of baby milk sales from 2010 onwards. In 2012, it is estimated that retail sales of baby milk grew by around 0.5% to €38.7 million.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Market Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
Baby Population, 2002-2012
Live Births by Area, 2009-2012
Average Age of Mother by Marital Status, 1980-2011
Social & Economic Factors
Female Employment Trends, 2006-2012
Marriage & Birth Trends, 2005-2011
Breastfeeding
Mothers Breastfeeding on Discharge from Hospital, 1999-2011
Breastfeeding Rates in Three Health Boards, 1999
The Influence of Eating Habits
Retail Price Changes, 2007, 2009, 2011 & 2013
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares, Trends, 2006-2012
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Segmentation by Type, Value, 2006-2012
Baby Milks: Segmentation - Powder & Liquid, Volume, 2006-2012
Powdered Baby Milks: Brand Price Positioning Analysis, 2013
Liquid Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Market Shares by Value, 2006-2012
Baby Milks: Market Shares by Volume, 2008-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals & Dry Meals
Key Features & Developments
Baby Cereals & Dry Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Meals: Segmentation, Value, 2006-2012
Baby Meals: Segmentation, Volume, 2006-2012
Manufacturers & Brands
Baby Cereals & Dry Meals: Market Shares by Value, 2006-2012
Baby Cereals & Dry Meals: Market Shares by Volume, 2008-2012
Baby Wet Meals
Key Features & Developments
Baby Wet Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Wet Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Wet Meals, Sales by Type, Value, 2008-2012
Manufacturers & Brands
Baby Wet Meals: Market Shares, Value, 2006-2012
Baby Wet Meals: Market Shares by Volume, 2008-2012
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Drinks: Market Shares, Value, 2006-2012
Baby Drinks: Market Shares by Volume, 2008-2012
Finger Food
Key Features & Developments
Finger Food: Sector Trends, 2006-2012
Per Capita Trends
Finger Food: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Finger Food: Market Shares, Value, 2006-2012
Finger Food: Market Shares, Volume, 2008-2012
Distribution
Retailing
Retail Structure
Major Food Retailers, Share of Grocery Sales, 2006-2012
Major Food Retailers, Number of Outlets, 2006-2012
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Danone
Danone: Market Representation, 2012
SMA Nutrition
SMA: Market Representation, 2012
HJ Heinz Company Ireland Ltd
Heinz: Market Representation, 2012
Hipp
Hipp: Market Representation, 2012
Jacob Fruitfield
Jacob Fruitfield: Market Representation, 2012
Other Suppliers
Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2006-2011
Imports of Baby Food by Type, Value, 2006-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Country, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2006-2011
Exports of Baby Food by Type, Value, 2006-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
The Baby Population, 2012-2018
Consumer Attitudes
Health Guidelines
Future Market Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
List Of Tables
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List Of Figures
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