Synopsis
Baby Food Italy examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
In 2012, sales of baby milks in Italy stood at 7,857 tonnes but consumption remains extremely low by European standards, a fact frequently attributed to high prices. The falling birth rate, coupled with the difficult economic situation, led to a slowdown in growth in 2009 and 2010. Since then, however, consumption has increased more strongly, with parents apparently unwilling to cut back further, and over the period since 2006 as a whole, volumes have increased by 11.8%. In addition to high prices, further growth has been hampered by increased breastfeeding rates, which have particularly affected first?stage milks. Manufacturers' efforts to expand the consumer base with growing-up milks have succeeded to some extent over the last two years, with sales of third stage milks expanding strongly. Wider distribution of baby milks through grocery outlets has also encouraged sales.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Segmentation, 2006-2012
Market Segmentation
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
Birth Rate by Region, 2007-2011
Baby Population, 2002-2012
The Influence of Eating Habits
Baby Food Sales, by Geographical Region, 2010
Working Women
Female Employment Trends, 2006-2012
Female Employment Rates by Age Group, 2009
Social Trends
Marriage, Divorce & Childbearing Trends, 1991-2011
Breastfeeding
Trends in Breastfeeding by Region, 1995-2005
Trends in Breastfeeding, 1995 & 2000
Prevalence in Breastfeeding in Emilia-Romagna, 1999-2011
Breastfeeding in Emilia-Romagna, by Nationality of Mother, 2011
Breastfeeding in Lombardy, 2006 & 2012
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Market Shares by Sector, Value, 2012
Baby Food: Manufacturer Market Shares by Sector, Volume, 2012
Baby Food: Manufacturer Market Share Trends, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Market Segmentation, 2006-2012
Powdered Baby Milks: Brand Price Analysis, 2013
Liquid Baby Milks: Brand Price Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Market Shares, Value, 2006-2012
Baby Milks: Manufacturer Market Shares, Volume, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Market Shares, Value, 2006-2012
Baby Cereals: Manufacturer Market Shares, Volume, 2006-2012
Baby Meals
Key Features & Developments
All Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
All Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Meals: Sector Segmentation, Value, 2006-2012
Baby Meals: Sector Segmentation, Volume, 2006-2012
Wet Meals
Wet Baby Meals: Sector Trends, 2006-2012
Dry Meals & Pasta
Dry Baby Meals & Pasta: Sector Trends, 2006-2012
Manufacturers & Brands
Baby Meals: Manufacturer Market Shares, Value, 2006-2012
Baby Meals: Manufacturer Market Shares, Volume, 2006-2012
Baby Meals: Manufacturer Market Shares by Segment, Value, 2012
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Drinks: Manufacturer Market Shares, Value, 2006-2012
Baby Drinks: Manufacturer Market Shares, Volume, 2006-2012
Finger Foods
Key Features & Developments
Finger Foods: Sector Trends, 2006-2012
Per Capita Trends
Finger Foods: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Finger Foods: Manufacturer Market Shares, Value, 2006-2012
Finger Foods: Manufacturer Market Shares, Volume, 2006-2012
Distribution
Retailing
Grocery Structure
Modern Food Outlet Numbers, 2007-2011
Retail Sales of Food by Type of Outlet, 2005-2011
Leading Retailers, 2007-2012
Baby Food Retailing
Baby Milks: Sales by Outlet Type, 2001-2005
Baby Food: Sales by Outlet Type, 2006-2012
Baby Food Sales, by Type of Food Outlet, 2010
Pharmacy Sales, by Type of Baby Food, 2011/2012
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Brand Shares in the Pharmacy Sector, 2011/2012
Heinz Italia SpA
Heinz: Market Shares, 2012
Danone
Danone: Market Shares, 2012
Nestlé Italiana SpA
Nestlé: Market Shares, 2012
Humana Italia SpA
Humana: Market Shares, 2012
Other Suppliers
Foreign Trade
Imports
Imports of Baby Food by Type, Volume, 2006-2011
Imports of Baby Food by Type, Value, 2006-2011
Imports of Baby Food by Country of Origin, Volume, 2009-2011
Imports of Baby Food by Country of Origin, Value, 2009-2011
Exports
Exports of Baby Food by Type, Volume, 2006-2011
Exports of Baby Food by Type, Value, 2006-2011
Exports of Baby Food by Country of Destination, Volume, 2009-2011
Exports of Baby Food by Country of Destination, Value, 2009-2011
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
The Baby Population, 2012-2018
Consumer Attitudes
Changing Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Italy: Key Macro-Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
List Of Tables
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List Of Figures
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