Synopsis
Baby Food Peru examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The baby food market in Peru remains very small and is still in the early stages of development, with only a minority of parents able to afford to buy commEuroresearch and Consultingial baby food. Consequently, per capita consumption of baby food is low, at 9kg in 2011. In addition to relatively high, though falling, levels of poverty, the expansion of the market has also been hindered by almost universal breastfeeding and by competition from standard powdered milks and cereals, as well as home-made meals. Nevertheless, the market has benefited from a relaxation of import regulations, which has opened the market up to increased competition, from improved economic conditions and, up to 2008, a strong increase in the number of babies born. Consumption of baby food grew by 147% over the review period to 5,644 tonnes in 2011.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Structure
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, Volume and Value, 2011
The Future
Projected Market Size, 2017 and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
Number of Births and Crude Birth Rate by Region, 2009
The Baby Population, 2005-2011
The Consumer
Poverty Levels by Location, 2005-2010
Working Women
Female Economic Activity Trends by Age and Location, 2004-2010
Number of Working Women, 2005-2010
Breastfeeding Trends
Breastfeeding Initiation by Socio-Demographic Factor, 2000-2010
Levels of Exclusive Breastfeeding and Supplementation, 2010
Duration of Breastfeeding by Socio-Demographic Factor, 2000-2010
Breastfeeding Duration by Wealth Quintile, 2004-2006 and 2010
Mothers Using Infant Formula in Previous 24 Hours, by Age of Baby, 2004-2006 and 2010
Use of Infant Formula and Other Milk, 2010
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Manufacturer Share Trends, Volume, 2005-2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Baby Food: Manufacturer Shares by Sector, Value, 2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Milks: Sector Segmentation (Volume), 2005-2011
Milks: Sector Segmentation (Value), 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, Volume, 2005-2011
Milks: Manufacturer Shares, Value, 2005-2011
Baby Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Manufacturers and Brands
Cereals: Manufacturer Shares, Volume, 2005-2011
Cereals: Manufacturer Shares, Value, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Sector Segmentation
Meals: Sector Segmentation, Volume and Value, 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, Volume, 2005-2011
Meals: Manufacturer Shares, Value, 2005-2011
Drinks
Key Features and Developments
Drinks: Sector Trends, 2005-2010
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2005-2010
Manufacturers and Brands
Drinks: Manufacturer Shares, 2003-2009
Distribution
Retailing
Food Retailing
Food Retail Outlets by Type, 2010
Breakdown of Retail Sales in Lima by Outlet Type, 2004-2011
Market Shares in Supermarkets/Hypermarkets, 2004-2010
Leading Supermarket and Hypermarket Operators, 2004-2011
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
Baby Food: Sales by Outlet Type and Sector, 2011
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Shares by Sector, Value, 2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Nestlé Peru SA
Nestlé: Market Representation, 2011
Mead Johnson Nutrition (Peru) SRL
Mead Johnson: Market Representation, 2011
Abbott Laboratories SA
Abbott: Market Representation, 2011
Alimentos Heinz del Peru SA
Heinz: Market Representation, 2011
Pfizer Nutrition
Pfizer: Market Representation, 2011
Alemilc SAC
Alemilc: Market Representation, 2011
Alpina Peru SAC
Alpina: Market Representation, 2011
Other Suppliers
Production and Foreign Trade
Production
Imports
Milks and Cereals: Import Trends, 2005-2011
Milks and Cereals: Imports by Country of Origin, 2009-2011
Meals and Others: Import Trends, 2005-2011
Meals and Others: Imports by Country of Origin, 2009-2011
Exports
Milks and Cereals: Export Trends, 2005-2011
Meals and Others: Export Trends, 2005-2011
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Peru: Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age Group, 2010
Population by Region, 2010
Appendix: Retail Prices
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Rusks
List Of Tables
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List Of Figures
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