Synopsis
Baby Food Singapore examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The primary determinant of the baby food market has been the birth rate. Between 2006 and 2011, the number of births fluctuated at around 38,000-40,000, but 2012 saw a sharp increase to 42,663 births. As a result, and against the background of a relatively buoyant economy, sales rose strongly in 2012 to a total of S$ 184.8 million, equivalent to consumption of 4,753 tonnes. Between 2006 and 2012, sales rose by 60% at current prices and by 29.3% at constant 2006 prices. Per capita intake rose by 2.3% to 111.4 kg, a very high level for the region
The swing towards premium and super-premium products in the milks sector, by far the largest part of the market, is an indication of the sophistication of the market in Singapore. Other indications include the continuing shift in shopping habits in favour of modern supermarkets, the increasing variety in flavours and the growing availability of products with added ingredients, as well as organic baby food.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018, & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, Total Population, 2002-2012
Birth & Population Trends, Resident Population, 2002-2012
Baby Population, 2002-2012
Singapore: Ethnic Composition, 2007-2012
Breakdown of Live Births by Ethnic Composition, 2005-2012
Fertility Rates by Ethnic Origin, 2000-2011
Socio-Demographic Trends
Marriage, Divorce & Birth Trends, 2006-2012
Working Women
Women in Employment, 2006-2012
Working Women by Age Group, 2006-2012
Incentives for Child Birth
The Influence of Eating Habits
Breastfeeding Trends
Breastfeeding Incidence, 2001 & 2011
Breastfeeding Incidence, 2004-2005
Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Food Manufacturer Share Trends, Value, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Sector Segmentation (Volume), 2006-2012
Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Value, 2006-2012
Baby Milks: Manufacturer Shares, Volume, 2006-2012
Baby Milks: Manufacturers & Brands, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, Value, 2006-2012
Baby Cereals: Manufacturer Shares, Volume, 2006-2012
Baby Meals & Drinks
Key Features & Developments
Baby Meals & Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Meals & Drinks: Manufacturer Shares, Value, 2006-2012
Baby Meals & Drinks: Manufacturer Shares, Volume, 2006-2012
Finger Food
Key Features & Developments
Finger Foods: Sector Trends, 2006-2012
Per Capita Trends
Finger Foods: Per Capita Expenditure & Consumption, 2006-2012
Segmentation
Manufacturers & Brands
Finger Foods: Manufacturer Shares, Value, 2006-2012
Finger Foods: Manufacturer Shares, Volume, 2006-2012
Distribution
Retailing
Food Retailing
Food Retailing in Singapore, 2006-2012
Major Supermarket/Hypermarket Chains, 2007-2013
Major Mini-Market/Convenience Chains, 2007-2013
Baby Food Distribution
Baby Milks: Sales by Outlet Type, 2006-2012
Baby Meals & Juices: Sales by Outlet Type, 2006-2012
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Facings Allocation by Manufacturer & Product Type
Facings Allocation by Product & Pack Type
Facings Allocation by Pack Size & Product Type
Facings Allocation by Country of Origin & Product Type
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Abbott Laboratories Singapore Pte Ltd
Abbott: Market Shares, 2012
Danone Dumex - Singapore/Danone Dumex (Malaysia) Sdn Bhd
Dumex: Market Shares, 2012
Nestlé Singapore (Pte) Ltd
Nestlé: Market Shares, 2012
Mead Johnson Nutrition (Singapore) Pte Ltd
Mead Johnson: Market Shares, 2012
Heinz Singapore Pte Ltd
Heinz: Market Shares, 2012
Other Manufacturers
Empro Singapore Pte Ltd
FrieslandCampina (Singapore) Pte Ltd
Fook Sang Tong Trading Pte Ltd
Healthy Times
Want Want Food Pte Ltd
Fonterra Brands (Singapore) Pte Ltd
Pigeon Singapore Pte Ltd
Foreign Trade
Imports
Imports of Milks & Cereals by Country of Origin, Volume, 2009-2012
Imports of Milks & Cereals by Country of Origin, Value, 2009-2012
Imports of Other Baby Food by Country of Origin, Volume, 2009-2012
Imports of Other Baby Food by Country of Origin, Value, 2009-2012
Exports
Exports of Milks & Cereals by Country of Destination, Volume, 2009-2012
Exports of Milks & Cereals by Country of Destination, Value, 2009-2012
Exports of Other Baby Food by Country of Destination, Volume, 2009-2012
Exports of Other Baby Food by Country of Destination, Value, 2009-2012
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Breastfeeding & Child Nutrition
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Total Population Trends, 2006-2018
Resident Population Trends, 2006-2018
Population by Gender, Ethnic Group & Age, 2007-2012
Appendix: Storecheck Results
Baby Milks
Kids' Milks
Baby Cereals
Wet Savoury Meals
Wet Sweet Meals
Dry Meals
Drinks
Finger Foods
List Of Tables
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List Of Figures
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