Synopsis
Baby Food South Africa examines the trends in the baby food market for 2007-2013, with forecasts to 2019. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The 'real' number of live births in South Africa (according to Statistics South Africa's estimates) has been falling throughout the review period, although it remains high, at over one million in 2011. Strong economic growth has fuelled expansion in the baby food market, and with the exception of a slow-down in 2009, sales in real terms have risen healthily throughout the period. Between 2005 and 2011 all sectors registered growth. Consumption amounted to 35,616 tonnes in 2011, a rise of 9.4% over the 2005 level.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 & Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
Live Births by Province, 2005-2012
Estimated Total Fertility Rates, 2003-2009
Current Birth Registrations by Age of Mother, 2008-2012
Breastfeeding
Breastfeeding Status by Age, 2003
Breastfeeding Rates, 1998 & 2003
Duration of Breastfeeding, 2003
Legislation
Sale and Promotion:
Labelling and packaging:
Maternity Legislation
Female Employment
Female Employment Trends, 2008-2013
Employment Situation by Gender, 2007
Employment Situation by Population Group, 2013
Female Employment by Ethnic Group & Sector, 2007
The Consumer
Living Standard Measures, 2006-2012
LSM Profiles
Annual Average Household Expenditure on Food byPopulation Group, 2009
Social Trends
Marriage & Divorce Trends, 2007-2011
Marriage & Divorce Rates by Province
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Baby Food: Manufacturer Representation by Sector, Value, 2013
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Milks
Key Features & Developments
Market Segmentation
Baby Milks: Segmentation by Value, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Prices
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers & Brands
Baby Milks: Manufacturer Shares (Value), 2007-2013
Baby Milks: Manufacturer Shares by Segment (Value), 2011
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features & Developments
Market Segmentation
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, 2007-2013
Wet Baby Meals
Key Features & Developments
Market Segmentation
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Wet Baby Meals: Manufacturer Shares, 2007-2013
Baby Drinks/Juices
Key Features & Developments
Market Segmentation
Per Capita Trends
Baby Drinks/Juices: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Drinks/Juices: Manufacturer Shares, 2007-201
Distribution
Retailing & Distribution
Food Retailing
Grocery Market Shares, 2007-2013
Leading South African Food Retailers, 2007-2013
Baby Food Retailing
Baby Food: Sales by Store Type, 2007-2013
Baby Food: Sales by Sector & Store Type, 2013
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Nestlé (South Africa) (Pty) Ltd
Nestlé: Market Shares, Value, 2013
Tiger Brands Ltd
Tiger Brands: Market Shares, Value, 2013
Tiger Brands: Financial Highlights, 2007-2013
Aspen Nutritionals Pty Ltd
Aspen: Market Shares, Value, 2013
Aspen: Financial Highlights, 2007-2013
Abbott South Africa Pty Ltd
Abbott: Market Shares, Value, 2013
Other Manufacturers
Allganix Foods (Pty) Ltd
Bokomo Foods
Boland Pulp
Production & Foreign Trade
Production
Imports
Baby Milks & Cereals: Import Trends, 2006-2012
Baby Milks & Cereals: Imports by Country of Origin, Value, 2010-2012
Exports
Baby Milks & Cereals: Export Trends, 2006-2012
Baby Milks & Cereals: Exports by Country of Destination, Value, 2010-2012
Future Projections
Live Birth Trends
Birth & Population Projections, 2007-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Political & Economic Summary
Economic Background
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Trends, 2007-2019
Mid-Year Population Estimates by Population Group & Age, 2013
Breakdown of Population by Region, 2007-2013
Appendix: Retail Prices
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Baby Teas
Drinks/Juices
Rusks & Snacks
List Of Tables
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List Of Figures
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