Synopsis
Baby Food Taiwan examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The market for baby food has been severely affected over the last three years by fluctuations in the number of live births. The sharp fall in 2010 was followed by strong rises in 2011 and 2012, fuelling a 4.1% increase in 2012 to 12,200 tonnes, with a retail value of NT$ 6.2 billion. Baby milks continue to account for the majority of sales, although consumption has been adversely affected by higher breastfeeding rates and the falling number of births at the start of the review period. Sales of meals and finger foods remain low but have recently seen increased manufacturer activity, and have shown the highest growth rate.
Supermarkets and hypermarkets have seen their role in the distribution of baby foods challenged by the increasing success of drugstores and baby stores. These frequently offer a wider range of products than supermarkets and have claimed a growing share of all types of baby food. Online shopping is also growing in importance.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
Baby Population, 2006-2012
Live Births by Age of Mother, 2006-2011
Marriage & Divorce Trends, 2004-2012
Working Women
Number of Working Women, 2006-2013
Women in Employment by Sector, 2006-2012
Incentives for Child Birth
The Consumer
Breastfeeding Trends
Breastfeeding Trends, 1969-2010
Breastfeeding Rates by Location, 2011
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector (Value), 2012
Baby Food: Manufacturer Shares by Sector (Volume), 2012
Baby Food: Manufacturer Share Trends, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Market Segmentation, Value, Current Prices, 2006-2012
Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, 2006-2012
Baby Milks: Brands, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, 2006-2012
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Meals: Manufacturer Shares, 2006-2012
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Drinks: Manufacturer Shares, 2006-2012
Distribution
Retailing
Retail Structure
Food Sales by Outlet Type, 2006-2012
Leading Food Retailers
Leading Food Retailers, 2012
Leading Food Retailers by Outlet Numbers, 2006-2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2006-2012
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Facings Allocation by Manufacturer & Product Type
Facings Allocation by Product & Pack Type
Facings Allocation by Product & Pack Size
Facings Allocation by Product & Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Nestlé Taiwan Ltd
Nestlé: Market Shares, 2012
Mead Johnson Nutrition (Taiwan) Ltd
Mead Johnson: Market Shares, 2012
Standard Foods Corporation
Standard Foods: Market Shares, 2012
Abbott Laboratories Services Corp, Taiwan Branch
Abbott: Market Shares, 2012
Wei Chuan Foods Corporation
Wei Chuan: Market Shares, 2012
Wei Chuan: Financial Performance, 2006-2012
Hipp
Other Suppliers
Foreign Trade
Baby Food: Sources of Key Manufacturers, 2013
Imports & Exports
Imports of Baby Food by Type, Value & Volume, 2008-2012
Imports of Baby Milks & Cereals by Country of Origin, Value & Volume, 2011 & 2012
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Consumer Attitudes
Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Population by Age Group, 2002, 2009 & 2011
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods
List Of Tables
NA
List Of Figures
NA
