Baby Nutrition Insights 2014 - Issue 19

Summary
“Baby Nutrition Insights 2014 - Issue 19” is a new report that is the result of ERC’s extensive market research covering the baby food industry. It is a quarterly review of the latest news & analysis for the infant formula and baby food industry. The report covers all the major countries across all geographies and provides latest updates for companies engaged in the baby food market.

Key Findings
In 2013 Danone, which markets Karicare and Aptamil, assumed the leading position, taking a 44.1% share of retail sales via grocery outlets. Following its April 2013 acquisition of Pfizer's baby milk business in Australia from Nestlé, the South African group Aspen Pharmacare is now in second place with a value share of 28.7% in 2013.
In Germany, value sales of baby food & baby care rose by 6.9% in the fourth quarter of 2013 over the same period of 2012. In volume terms, sales were up by 5.5%.
The Kids Food Company, maker of the Kiddylicious brand of baby and toddler snacks, plans to enter the South African market during 2014.

Synopsis
“Baby Nutrition Insights 2014 - Issue 19” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in key markets.
This report is the result of ERC’s extensive market research covering Baby Food in key markets. The report provides insights and company information based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry globally.
This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Baby Food industry.
This report provides data for the various companies operating in the Baby Food industry in key markets along with their key focus product sectors.
Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Reasons To Buy
Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in key market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future