About beer market in Germany
Beer is the most consumed alcoholic beverage in Germany. It accounted for a market share of 47.18% of the total alcohol market in Germany in 2014, amounting to $84.99 billion. Though the beer market is the largest segment, it has matured and is likely to exhibit a declining pattern during the forecast period.
The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption of beer. However, during the forecast period the market is likely to decline because of changing consumer demographics and rising health consciousness among consumers.
Technavio's analysts forecast the beer market in Germany to grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the beer market in Germany for the period 2015-2019. To calculate the market size, the report takes into account the sales and consumption through various distribution channels, and takes into account the taxes levied by the government.
The market size is calculated in terms of revenue as well as volume for the following categories:
• Standard lager
• Premium lager
• Specialty beer
• Low alcohol
• Ales and stouts
It also covers the sales via distribution channels of the following segments:
• On-trade (licensed pubs, bars, clubs, restaurants, and other outlets related to the hospitality sector)
• Off-trade (specialist retailers, supermarkets/hypermarkets, discounters, and other retail outlets)
The report also presents the vendor landscape and a corresponding detailed analysis of the five major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market, and the challenges faced by vendors and the market at large.
Key vendors
• Anheuser-Busch
• Bitburger Braugruppe
• Krombacher
• OETTINGER Brewery Group
• Radeberger Gruppe
Other prominent vendors
• Beck's Brewery
• Birra Menabrea
• Bitburger Brewery
• Budweiser Budvar Brewery
• Cesu Alus
• Chimay Brewery
• Diageo
• Erdinger
• Forst
• Krombacher Brauerei
• Molson Coors
• Oakleaf Brewery
• Paulaner Brewery
• Pivovarna Laško
• Royal Unibrew
• Švyturys
• The Brew Company
• Veltins
• Warsteiner
Market driver
• An integral part of German culture
• For a full, detailed list, view our report
Market challenge
• Availability of substitutes
• For a full, detailed list, view our report
Market trend
• Growing shift in sales from on-trade to off-trade
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlight
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Germany: Overview
Germany: Economic and social impact on beer market
PART 06: Germany and beer
German brewery sector
Beer and employment
Revenue from beer industry
PART 07: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 08: Global beer market
Global beer market performance
PART 09: Market segmentation by types of beer
By revenue
By volume
CAGR comparison of revenue versus volume
PART 10: Market segmentation by packaging
Market overview
PART 11: Market segmentation by distribution
Market overview
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
Competitive landscape
Other prominent vendors
PART 18: Key vendor analysis
Anheuser-Busch Inbev
Bitburger Braugruppe
Krombacher
Oettinger
Radeberger
PART 19: Appendix
List of abbreviations
PART 20: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Economic and social parameters that impacted beer market in German 2009-2014
Exhibit 03: Germany: Economic indicators 2009-2014
Exhibit 04: Population of Germany 2009-2014 (millions)
Exhibit 05: Overview of brewer sector in Germany
Exhibit 06: Beer production growth rate 2009-2013
Exhibit 07: Estimated employment in Germany 2014
Exhibit 08: Leading countries in Europe with direct jobs in beer industry 2013
Exhibit 09: Government revenue generation related to beer market 2014 (estimated)
Exhibit 10: Excise duty revenue related to beer ($ millions)
Exhibit 11: Alcohol market in Germany 2014
Exhibit 12: Overview of beer market in Germany 2014
Exhibit 13: Beer market in Germany by revenue 2009-2019 ($ billions)
Exhibit 14: Beer market in Germany by volume 2008-2019 (billions of liters)
Exhibit 15: Five forces analysis
Exhibit 16: Leading countries that spent most on beer per person 2014
Exhibit 17: Market share of different types of beer in Germany 2014-2019
Exhibit 18: Product segmentation by revenue 2014-2019 ($ billions)
Exhibit 19: Growth rate of product segments by revenue 2015-2019
Exhibit 20: Market share of products by volume 2014-2019
Exhibit 21: Beer market in Germany 2014-2019 (billions of liters)
Exhibit 22: Growth rate of product segments by volume 2015-2019
Exhibit 23: CAGR comparison of beer market in Germany by product segmentation 2014-2019
Exhibit 24: Beer market in Germany by packaging 2014
Exhibit 25: Beer market in Germany by pack material 2014
Exhibit 26: Beer market in Germany by distribution channel 2014
Exhibit 27: Beer market in Germany by off-trade 2014
Exhibit 28: Beer market in Europe: On-trade versus off-trade beer sales (billions of liters)
Exhibit 29: Impact of drivers
Exhibit 30: Taxes and duties on beer in Germany 2012
Exhibit 31: Impact of drivers and challenges
Exhibit 32: On-trade and off-trade market share in Germany 2008-2014
Exhibit 33: Microbreweries in Europe and Germany 2008-2013
Exhibit 34: Market share analysis by leading vendors 2014 (volume)
Exhibit 35: Anheuser-Busch Inbev: Business segmentation by revenue 2014
Exhibit 36: Anheuser-Busch Inbev: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 37: Bitburger Braugruppe: Product segmentation
Exhibit 38: Radeberger: Business segmentation
