About Beer
Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.
Technavio’s analysts forecast the beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the beer market in APAC for the period 2015-2019. To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer consumption in APAC. Revenue generated from the sales in the following segments are considered while calculating the market size:
• Standard lager
• Premium lager
• Ales and stouts
• Specialty beers
• Low-alcohol beers
Technavio's report, Beer Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.
Key Regions
• APAC
Key Vendors
• Anheuser-Busch InBev
• Asahi Breweries
• Beijing Yanjing Brewery
• China Resource Enterprise
• Tsingtao Brewery
Other Prominent Vendors
• Carlsberg
• Heineken Asia Pacific
• Kirin Holdings
• Kiuchi Brewery
• Molson Coors
• SAB Miller
• United Breweries
Market Driver
• Adoption of Western Culture
• For a full, detailed list, view our report
Market Challenge
• Stringent Regulations
• For a full, detailed list, view our report
Market Trend
• Rise of Microbreweries
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space and what is their portfolio matrix?
• What are the market opportunities and threats faced by the key vendors?
• What is the competitive landscape as characterized by geography?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast by Revenue
06.3 Market Size and Forecast by Volume
06.4 Five Forces Analysis
07. The Brewing Process
08. Market Segmentation by Product
08.1 Beer Market in APAC by Product Segmentation
08.1.1 Market Size and Forecast of the Standard Lager Segment in APAC
08.1.2 Market Size and Forecast of the Premium Lager Segment in APAC
08.1.3 Market Size and Forecast of the Ales & Stouts Segment in APAC
08.1.4 Market Size and Forecast of the Specialty Beers Segment in APAC
08.1.5 Market Size and Forecast of the Low-alcohol Beers Segment
09. Market Segmentation by Distribution
09.1 Beer Market in APAC Segmentation by Distribution
10. Geographical Segmentation
10.1 Beer Market in APAC by Geographical Segmentation
11. Key Leading Countries
11.1 Beer Market in China
11.1.1 Market Size and Forecast
11.2 Beer Market in Japan
11.2.1 Market Size and Forecast
11.3 Beer Market in Australia
11.3.1 Market Size and Forecast
11.4 Beer Market in South Korea
11.4.1 Market Size and Forecast
11.5 Beer Market in India
11.5.1 Market Size and Forecast
12. Buying Criteria
13. Market Growth Drivers
Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 China Resource Enterprise
19.1.1. Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation
19.1.14 Recent Developments
19.1.5 SWOT Analysis
19.2 Tsingtao Brewery Company Limited
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Revenue Comparison
19.2.4 Recent Developments
19.2.5 SWOT Analysis
19.3 AB InBev
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2014
19.3.4 Business Segmentation by Revenue 2013 and 2014
19.3.5 Business Strategy
19.3.6 Recent Developments
19.3.7 SWOT Analysis
19.4 Yanjing Brewery
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Revenue Comparison
19.4.4 Recent Developments
19.4.5 SWOT Analysis
19.5 Asahi Group
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2014
19.5.4 Recent Developments
19.5.5 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Beer Market in APAC Overview
Exhibit 3: Beer Market in APAC ($ billion)
Exhibit 4: Beer Market in APAC (billion litres)
Exhibit 5: The Brewing Process
Exhibit 6: Beer Market in APAC by Product
Exhibit 7: Standard Lager Market in APAC (billion litres)
Exhibit 8: Premium Lager Market in APAC (billion litres)
Exhibit 9: Ale & Stout Market in APAC (billion litres)
Exhibit 10: Specialty Beer Market in APAC (billion litres)
Exhibit 11: Low-alcohol Beer Market in APAC (billion litres)
Exhibit 12: Beer Market in APAC Segmentation by Distribution
Exhibit 13: Beer Market in APAC Segmentation by Distribution 2014
Exhibit 14: Beer Market in APAC by Geographical Segmentation 2014
Exhibit 15: Beer Market in APAC by Geographical Segmentation 2014-2019
Exhibit 16: Beer Market in China 2014-2019 ($ million)
Exhibit 17: PCE of the Beer Market in China 2014-2019 ($)
Exhibit 18: Beer Market in Japan 2014-2019 ($ million)
Exhibit 19: PCE of the Beer Market in Japan 2014-2019 ($)
Exhibit 20: Beer Market in Australia 2014-2019 ($ million)
Exhibit 21: PCE of the Beer Market in Australia 2014-2019 ($)
Exhibit 22: Beer Market in South Korea 2014-2019 ($ million)
Exhibit 23: PCE of the Beer Market in South Korea 2014-2019 ($)
Exhibit 24: Beer Market in India 2014-2019 ($ million)
Exhibit 25: PCE of the Beer Market in India 2014-2019 ($)
Exhibit 26: Population Age Distribution in APAC (%)
Exhibit 27: Number of HNWI in APAC (in '000s)
Exhibit 28: Beer Market in APAC by Vendor Segmentation 2014
Exhibit 29: China Resource Enterprise: Business Segmentation
Exhibit 30: Revenue Comparison for 2012, 2013 and 2014 ($ millions)
Exhibit 31: AB InBev: Business Segmentation by Revenue 2014
Exhibit 32: AB InBev: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 33: Revenue Comparison for 2013 and 2014 ($ billions)
Exhibit 34: Asahi Group: Business Segmentation by Revenue 2014
