About Beer market in the US
Beer is an alcoholic drink brewed from malted barley, yeast, hops, and water using fermentation. Other natural ingredients are also added to enhance flavor. Beer is the largest alcohol segment in the US, accounting for 85.5% of all alcohol sold in the US. The market can be divided into two segments: non-craft beer and craft beer. The non-craft beer segment dominated the market in 2014.
Beer is ranked the third most popular beverage after water and tea. Beer was first manufactured in the US in New York in 1633.
Technavio’s analysts forecast the beer market in the US to grow at a CAGR of 1.46% by revenue and 1.3% by volume over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the beer market in the US for the period 2015-2019. The report also segments the market based on the following:
• Product type (craft, non-craft beer)
• Value chain
• Product life cycle
• Distribution channel (on-premises and off-premises)
Technavio's report, Beer Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report also includes a discussion on the key vendors operating in this market and a comment on the vendors’ product portfolios.
Key Vendors
• Anheuser-Busch InBev
• Boston Beer
• Carlsberg
• Heineken
• SABMiller
Other Prominent Vendors
• Anchor Brewing
• Bear Republic Brewing
• Deschutes Brewery
• Firestone Walker Brewing
• Harpoon Brewery
• Lagunitas Brewing
Market Driver
• Technological Advancements
• For a full, detailed list, view our report
Market Challenge
• New Entrants
• For a full, detailed list, view our report
Market Trend
• Launch of Hybrid Beers
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space and what is their portfolio matrix?
• What are the market opportunities and threats faced by the key vendors?
• What is the competitive landscape as characterized by geography?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
Market Overview
06.1 Market Size and Forecast
06.1.1 Market size and Forecast By Revenue
06.1.2 Market size and Forecast by Volume
06.2 Segmentation Analysis of Beer Market in US
06.3 Market Size and Forecast for Beer Segmentation
06.3.1 Market size and Forecast of Craft Beer by Revenue
06.3.2 Market size and Forecast of Craft Beer by Volume
06.3.3 Market size and Forecast of Non-craft Beer by Volume
06.4 Five Forces Analysis
07. Value Chain of Beer
08. Product Life Cycle
09. Market Segmentation by Distribution Channel
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Key News
17.1.2 Mergers and Acquisitions
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 AB InBev
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2014
18.1.4 Business Segmentation by Revenue 2013 and 2014
18.1.5 Business Strategy
18.1.6 Recent Developments
18.1.7 SWOT Analysis
18.2 Boston Beer
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Brands
18.2.4 Geographical Presence
18.2.5 Business Strategy
18.2.6 SWOT Analysis
18.3 Carlsberg
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2014
18.3.4 Business Segmentation by Revenue 2013 and 2014
18.3.5 Geographical Segmentation by Revenue 2014
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Heineken
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Brands
18.4.4 Business Segmentation by Revenue 2014
18.4.5 Business Segmentation by Revenue 2013 and 2014
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 SABMiller
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2014
18.5.4 Business Segmentation by Revenue 2013 and 2014
18.5.5 Geographical Segmentation by Revenue 2014
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
19. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Segmentation of Beer Market in US
Exhibit 3: Beer Market in US 2014-2019 by Revenue ($ billion)
Exhibit 4: Beer Market in US 2014-2019 by Volume (billion liters)
Exhibit 5: Segmentation Analysis of Beer Market in US 2014
Exhibit 6: Craft Beer in US 2014-2019 by Revenue ($ billion)
Exhibit 7: Craft Beer Market in US 2014-2019 by Volume (billion liters)
Exhibit 8: State Craft Beer Breweries per Capita 2014
Exhibit 9: Craft Brewers Per Capita 2014 (in millions)
Exhibit 10: End-user Segmentation of Craft Beer Market in US 2014
Exhibit 11: Non-craft Beer Market in US 2014-2019 by Volume (billion liters)
Exhibit 12: Value Chain of Beer in US
Exhibit 13: Product Life Cycle of Beer in the US
Exhibit 14: Beer Market in US by Distribution Channel
Exhibit 15: Distribution Channel of Beer Market in US 2014
Exhibit 16: Beer Market in US: On-premise Distribution Channel 2014
Exhibit 17: Beer Market in US: On-premise Distribution Channel 2014
Exhibit 18: Beer Market in US: Off-premise Distribution Channel 2014
Exhibit 19: Beer Market in US: Off-premise Distribution Channel 2014
Exhibit 20: Market Ranking of Top Five Beer Manufacturers in US
Exhibit 21: AB InBev: Business Segmentation by Revenue 2014
Exhibit 22: AB InBev: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 23: Boston Beer: Brands
Exhibit 24: Boston Beer: Geographical Presence
Exhibit 25: Carlsberg: Business Segmentation by Revenue 2014
Exhibit 26: Carlsberg: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 27: Carlsberg: Geographical Segmentation by Revenue 2014
Exhibit 28: Heineken: Brands
Exhibit 29: Heineken: Business Segmentation by Revenue 2014
Exhibit 30: Heineken: Business Segmentation by Revenue 2013 and 2014 ($billion)
Exhibit 31: Beer Market in the US: Business Segmentation by Revenue 2014
Exhibit 32: Beer Market in the US: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 33: Beer Market in the US: Geographical Segmentation by Revenue 2014
