Summary
The Beer Market Insight Japan report contains detailed brand, distribution and packaging data and analysis across the Japanese beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.
Key Findings
• New Genre beer grew by 2% at the expense of malt-based drinks, new cheaper products are helping drive consumption.
• Beer consumption in the on-premise channel is being aided by new developments by producers such as beer served at below the freezing temperatures.
• Premium beers also noted success in certain areas, with The Premium Malts brand from Suntory growing by 7%, this was driven by the delicacy of the Japanese palate.
Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer market
• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables
Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market structure
Section 3: Market Update
Each section contains text explaining the main drivers behind the 2013 data
• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation & Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*
Section 4: Brewer Profiles
A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports;
Brand;
• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand
Distribution;
• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation
Packaging;
• Pack Material
• Pack Type
• Pack Size
Refillable Indicator
Reasons To Buy
The Market Insight Japan report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Japanese market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.
• This report identifies the growing segments in a market that has seen significant decline for several successive years.
• It notes the tactics employed by players across the value chain to stem the persistent losses.
Table of Contents
Data Revisions Summary
Executive Summary
Executive Summary
Section 1 Market Context
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables
Section 2 Market Background Briefing
Market Background Briefing
Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation and Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables
Section 4 Brewer Profiles
Brewer Profiles
Asahi Breweries Ltd
Kirin Brewery Co Ltd
Orion Breweries Ltd
Sapporo Breweries Ltd
Suntory Liquors Limited
Smaller Brewers
Methodology and Product Definitions
Map
List Of Tables
Table 1: Data Revisions Summary
Table 2: Japan Population Size and Growth, 1991-2016F
Table 3: Asia Population Size and Growth, 2003-2014F
Table 4: Japan Economic Indicators, 2005-2015F
Table 5: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F
Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Malt-Based Beer @ 5% Abv, 2013
Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2011-2013
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2012-2014F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2012-2014
Table 20: Selected Consumer Beer Prices: Off-Premise, 2012-2014
Table 21: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 24: Commercial Beverage Consumption - Million Liters, 2003-2014F
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
Table 26: Beer Production/Trade/Consumption 000 HL, 2003-2014F
Table 27: Beer Production/Trade/Consumption - Growth, 2003-2014F
Table 28: Consumption of FABs and Cider (000 HL), 2003-2014F
Table 29: Beer Foreign Trade By Country (Imports), 2010-2014F
Table 30: Beer Foreign Trade By Country (Exports), 2010-2014F
Table 31: Beer Market Valuation (Local Currency), 2012-2014F
Table 32: Beer Consumption by Local Definition, 2010-2014F
Table 33: Beer Consumption by Standard Price Segmentation, 2010-2014F
Table 34: Beer Consumption by Alcoholic Strength, 2010-2014F
Table 35: Beer Consumption by Type, 2010-2014F
Table 36: Beer Consumption by Geographic Scope, 2010-2014F
Table 37: Beer All Trademarks, 2009-2013
Table 38: Beer Brands by Local Definition, 2009-2013
Table 39: Beer Brands by Standard Price Segment, 2009-2013
Table 40: Beer Brands by Alcoholic Strength, 2009-2013
Table 41: Beer Brands by Type, 2009-2013
Table 42: Imported Brands by Origin, 2009-2013
Table 43: Beer Licensed Brands, 2009-2013
Table 44: Beer Private Label Brands, 2009-2013
Table 45: Beer Trademark Owners, 2009-2013
Table 46: Beer Local Operators, 2009-2013
Table 47: Beer leading Brewers/Importers, 2009-2013
Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
Table 49: Beer Distribution: On vs Off Premise, 2010-2014F
Table 50: Breweries Capacity (000s HL)
Table 51: Asahi Breweries Full Brand List
Table 52: Asahi Breweries Brand Volumes 2009-2013
Table 53: Breweries Capacity (000s HL)
Table 54: Kirin Brewery Brand List
Table 55: Kirin Brewery Co Ltd, Japan Brand Volumes 2009-2013
Table 56: Breweries Capacity (000s HL)
Table 57: Orion Breweries Brand List
Table 58: Orion Breweries Brand Volumes 2009-2013
Table 59: Breweries Capacity (000s HL)
Table 60: Sapporo Breweries Full Brand List
Table 61: Sapporo Breweries Brand Volumes 2009-2013
Table 62: Breweries Capacity (000s HL)
Table 63: Suntory Full Brand List
Table 64: Suntory Brand Volumes 2009-2013
Table 65: Heineken Kirin KK
Table 66: Molson Coors Japan Co
Table 67: Nippon Beer
Table 68: Nihon Shuirui Hanbai Co
Table 69: Aeon Co Ltd
Table 70: Seven and i Holdings Co Ltd
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2013
Figure 2: Beer Consumption by Pack Material/Type, 2013
Figure 3: Beer Distribution by Channel, 2013
Figure 4: Beer Consumption by Price Segment, 2013
