Breakfast Cereal Market in the US - Market Research Report 2015-2019

About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
• RTE/cold cereals
• Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
• Supermarket and hypermarkets
• Independent stores
• Specialist retailers
• Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key vendors
• General Mills
• Kellogg’s
• MOM Brands
• PepsiCo
• Post Foods

Other prominent vendors
• Abbott Nutrition
• Arrowhead Mills
• Back To Nature
• Bob's Red Mill Natural Foods
• Food For Life
• McKee Foods Corporation
• U.S. Mills
• Udi's Handcrafted Foods
• Weetabix
• Weight Watchers
• Yantai China Pet Foods

Market driver
• Convenient consumption
• For a full, detailed list, view our report

Market challenge
• Existence of various alternatives
• For a full, detailed list, view our report

Market trend
• Product innovations
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?