SYNOPSIS
The report presents detailed data on consumption trends in the Breakfast Cereals category in Brazil, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution channels, profiles of companies active in the Bakery & Cereals sector, latest industry news and mergers & acquisitions in the sector.
Furthermore the report enables readers to examine the components of change in the industry by looking at historic and future growth patterns.SUMMARY
Canadean’s "Breakfast Cereals Market in Brazil to 2016" provides detailed data on market dynamics in the Brazilian Breakfast Cereals category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Breakfast Cereals sales overall and to discover which categories and segments will see growth in the coming years.
SCOPE
"Breakfast Cereals Market in Brazil to 2016" provides you with the following:
• Historic and forecast growth dynamics by value and volume.• Historic and forecast segmentation by value and volume.
• Distribution channel data by value.
• Profiles of companies active in the Bakery & Cereals sector.
• Latest news covering the Bakery & Cereals sector in Brazil.
• Latest mergers & acquisitions activity in the Bakery & Cereals sector in Brazil.
REASONS TO BUY
• Enhance your understanding of the value and volume growth dynamics of the Breakfast Cereals category in Brazil.
• Promote growth in your business with detailed product sales segmentation for both volumes and values, as well as sales by distribution channel at the product category level.
• Identify the future pattern of market trends, from winners and losers to category dynamics; and thereby quickly and easily indentify the key areas in which they want to compete in the future.
• Familiarise yourself with the competition with uniquely detailed profiles of companies active in Brazil Bakery & Cereals sector.
• Improve your knowledge of the latest news and mergers & acquisitions activity in the sector.
List Of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category Definitions
1.2.2 Distribution Channel Definitions
1.2.3 Volume Units and Aggregations
1.2.4 Exchange Rates
1.2.5 Methodology Summary
2 Brazil Breakfast Cereals Category Value
2.1 Breakfast Cereals Category Value 2007-11
2.2 Breakfast Cereals Category Value Forecast, 2012-16
3 Brazil Breakfast Cereals Category Volume
3.1 Breakfast Cereals Category Volume 2007-11
3.2 Breakfast Cereals Category Volume Forecast, 2012-16
4 Brazil Breakfast Cereals Segmentation by Value
4.1 Breakfast Cereals Segmentation by Value, 2007-11
4.2 Breakfast Cereals Segmentation Forecast by Value, 2012-16
5 Brazil Breakfast Cereals Segmentation by Volume
5.1 Breakfast Cereals Segmentation by Volume, 2007-11
5.2 Breakfast Cereals Segmentation Forecast by Volume, 2012-16
6 Brazil Breakfast Cereals Distribution Channel Data
6.1 Breakfast Cereals Distribution Channel Data by Value, 2008-11
7 Profiles of Companies Active in Brazil Bakery & Cereals Sector
7.1 Parmalat Brasil S/A Industria de Alimentos.
7.1.1 Parmalat Brasil S/A Industria de Alimentos Business Analysis
7.1.2 Parmalat Brasil S/A Industria de Alimentos Major Products and Services
7.1.3 Parmalat Brasil S/A Industria de Alimentos Key Competitors
7.1.4 Parmalat Brasil S/A Industria de Alimentos Key Employees
7.2 Yoki Alimentos S/A
7.2.1 Yoki Alimentos S/A Business Analysis
7.2.2 Yoki Alimentos S/A Major Products and Services
7.2.3 Yoki Alimentos S/A Key Employees
7.3 Kraft Foods Brasil S.A.
7.3.1 Kraft Foods Brasil S.A.Business Analysis
7.3.2 Kraft Foods Brasil S.A.Major Products and Services
7.3.3 Kraft Foods Brasil S.A.Key Employees
7.4 Nestlé Brasil Ltda.
7.4.1 Nestlé Brasil Ltda.Business Analysis
7.4.2 Nestlé Brasil Ltda.Major Products and Services
7.4.3 Nestlé Brasil Ltda.Key Employees
8 Latest Sector News & Events
8.1 Sector News
8.1.1 General Mills to acquire Yoki Alimentos for $857m
8.1.2 PepsiCo acquires Brazilian cookie manufacturer
8.1.3 BRF Brasil Foods, Marfrig initiate exchange of assets
8.2 Sector Deals
8.2.1 Brasil Foods prices private placement of senior notes for US$250 million
8.2.2 Brasil Foods prices private placement of senior unsecured notes for US$500 million
8.2.3 M Dias Branco to acquire 100% stake in Moinho Santa Lucia
8.2.4 General Mills acquires Yoki Alimentos
8.2.5 Sara Lee acquires Expresso.Coffee
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Table
Table 1: Category Definitions – Breakfast Cereals
Table 2: Distribution Channel definitions – Bakery & Cereals Market
Table 3: Volume Units for Breakfast Cereals Category
Table 4: Brazil Exchange Rate [BRL] – USD (Annual Average), 2007 – 2011
Table 5: Brazil Breakfast Cereals Category Value (BRL million), 2007-11
Table 6: Brazil Breakfast Cereals Category Value (US$ million), 2007-11
Table 7: Brazil Breakfast Cereals Category Value Forecast (BRL million), 2012-16
Table 8: Brazil Breakfast Cereals Category Value Forecast (US$ million), 2012-16
Table 9: Brazil Breakfast Cereals Category Volume (Kg million), 2007-11
Table 10: Brazil Breakfast Cereals Category Volume Forecast (Kg million), 2012-16
Table 11: Brazil Breakfast Cereals Segmentation by Value (BRL million), 2007-11
Table 12: Brazil Breakfast Cereals Segmentation by Value (US$ million), 2007-11
Table 13: Brazil Breakfast Cereals Segmentation Forecast by Value (BRL million), 2012-16
Table 14: Brazil Breakfast Cereals Segmentation Forecast by Value (US$ million), 2012-16
Table 15: Brazil Breakfast Cereals Segmentation by Volume (Kg million), 2007-11
Table 16: Brazil Breakfast Cereals Segmentation Forecast by Volume (Kg million), 2012-16
Table 17: Brazil Breakfast Cereals Distribution Channel Data by Value (BRL million), 2008-11
Table 18: Brazil Breakfast Cereals Distribution Channel Data by Value (US$ million), 2008-11
Table 19: Parmalat Brasil S/A Industria de Alimentos.Major Products and Services
Table 20: Parmalat Brasil S/A Industria de Alimentos.Key Employees
Table 21: Yoki Alimentos S/A Fast Facts
Table 22: Yoki Alimentos S/A Major Products and Services
Table 23: Yoki Alimentos S/A Key Employees
Table 24: Kraft Foods Brasil S.A.Fast Facts
Table 25: Kraft Foods Brasil S.A.Major Products and Services
Table 26: Kraft Foods Brasil S.A.Key Employees
Table 27: Nestlé Brasil Ltda.Fast Facts
Table 28: Nestlé Brasil Ltda. Major Products and Services
Table 29: Nestlé Brasil Ltda. Key Employees
List Of Figures
Figure 1: Brazil Breakfast Cereals Category Value (BRL million), 2007-11
Figure 2: Brazil Breakfast Cereals Category Value (US$ million), 2007-11
Figure 3: Brazil Breakfast Cereals Category Value Forecast (BRL million), 2012-16
Figure 4: Brazil Breakfast Cereals Category Value Forecast (US$ million), 2012-16
Figure 5: Brazil Breakfast Cereals Category Volume (Kg million), 2007-11
Figure 6: Brazil Breakfast Cereals Category Volume Forecast (Kg million), 2012-16
Figure 7: Brazil Breakfast Cereals Segmentation by Value (BRL million), 2007-11
Figure 8: Brazil Breakfast Cereals Segmentation by Value (US$ million), 2007-11
Figure 9: Brazil Breakfast Cereals Segmentation Forecast by Value (BRL million), 2012-16
Figure 10: Brazil Breakfast Cereals Segmentation Forecast by Value (US$ million), 2012-16
Figure 11: Brazil Breakfast Cereals Segmentation by Volume (Kg million), 2007-11
Figure 12: Brazil Breakfast Cereals Segmentation Forecast by Volume (Kg million), 2012-16
Figure 13: Brazil Breakfast Cereals Distribution Channel Data by Value (BRL million), 2008-11
Figure 14: Brazil Breakfast Cereals Distribution Channel Data by Value (US$ million), 2008-11
