Synopsis
The report presents detailed data on the Breakfast Cereals consumption trends in Italy, analyzing Breakfast Cereals consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Breakfast Cereals Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Breakfast Cereals Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Breakfast Cereals market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Breakfast Cereals sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Breakfast Cereals market.
• Gain insight into the Breakfast Cereals Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Breakfast Cereals Market Analysis
2.1 Market Growth Dynamics-Breakfast Cereals, 2006–16
2.1.1 Breakfast Cereals Market Growth Dynamics by Volume, 2006–16
2.1.2 Breakfast Cereals Market Growth Dynamics by Value, 2006-16
2.2 Breakfast Cereals Consumption Analysis, 2006–16
2.2.1 Breakfast Cereals Market by Volume, 2006–16
2.2.2 Breakfast Cereals Consumption by Segments, 2006–16
2.3 Breakfast Cereals Market Value Analysis, 2006–16
2.3.1 Breakfast Cereals Market by Value, 2006–16
2.3.2 Average Consumer Price/Kg - Breakfast Cereals, 2006–2016
2.3.3 Breakfast Cereals Market Value by Segments, 2006–2016
2.4 Hot Cereals Market Analysis, 2006–16
2.4.1 Hot Cereals Market by Volume, 2006–16
2.4.2 Hot Cereals Market by Value, 2006–16
2.5 Ready to Eat Cereals Market Analysis, 2006–16
2.5.1 Ready to Eat Cereals Market by Volume, 2006–16
2.5.2 Ready to Eat Cereals Market by Value, 2006–16
2.6 Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11
2.7 Ready to Eat Cereals Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Italy Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
Table 3: Italy Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m), by Segments
Table 4: Italy Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: Italy Breakfast Cereals Consumption (Kg m) by Segments, 2006–11
Table 6: Italy Breakfast Cereals Consumption (Kg m) by Segments, 2011–16
Table 7: Italy Breakfast Cereals Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 8: Italy Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Breakfast Cereals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 10: Italy Breakfast Cereals Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Breakfast Cereals Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Breakfast Cereals Market Value (USD m) by Segments, 2006–11
Table 13: Italy Breakfast Cereals Market Value (USD m) by Segments, 2011–16
Table 14: Italy Hot Cereals Market by Volume (Kg m), 2006–16
Table 15: Italy Hot Cereals Market by Value (EUR m), 2006–16
Table 16: Italy Hot Cereals Market by Value (USD m), 2006–16
Table 17: Italy Ready to Eat Cereals Market by Volume (Kg m), 2006–16
Table 18: Italy Ready to Eat Cereals Market by Value (EUR m), 2006–16
Table 19: Italy Ready to Eat Cereals Market by Value (USD m), 2006–16
Table 20: Italy Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11
Table 21: Italy Ready to Eat Cereals Market Value by Distribution Channel (EUR m), 2008–11
Table 22: Italy Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Breakfast Cereals Market Growth Dynamics by Volume, 2006–16
Figure 3: Italy Breakfast Cereals Market Growth Dynamics by Value, 2006–16
Figure 4: Italy Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Breakfast Cereals Consumption (Kg m) by Segments, 2006–16
Figure 6: Italy Breakfast Cereals Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Breakfast Cereals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Breakfast Cereals Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy Hot Cereals Market by Volume (Kg m), 2006–16
Figure 10: Italy Hot Cereals Market by Value (EUR m), 2006–16
Figure 11: Italy Ready to Eat Cereals Market by Volume (Kg m), 2006–16
Figure 12: Italy Ready to Eat Cereals Market by Value (EUR m), 2006–16
Figure 13: Italy Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11
Figure 14: Italy Ready to Eat Cereals Market Value by Distribution Channel (EUR m), 2008–11
