A data-driven, market share analysis of broadcast and cable TV brands and their respective share of broadband and narrowband streaming media.
From ABC News, ESPN, FOX, MTV to Discovery and more, this report breaks out what broadcast and cable TV brands have captured broadband and streaming media market share and what ones have not.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | |||
| STREAMING VIDEO: MARKET OVERVIEW: 2003 | 1 | |||
| Video Streams Served by Broadcast and Cable TV Sites and Destinations | 2 | |||
| Top Ten Streaming Video Sites, Destinations, Networks and Channels--October 2003 | 3 | |||
| Content Category Analysis: Broadcast TV and Cable TV Brand Share in Streaming Video 2002 vs. 2003 | 4 | |||
| Film (Long, Short Forms, Trailers)--In Millions of Streams | 4 | |||
| Internet TV--in Millions of Streams | 5 | |||
| News, Information and Finance | 6 | |||
| General Entertainment--in Millions of Streams | 7 | |||
| Sports--in Millions of Streams | 8 | |||
| Music --in Millions of Streams | 9 | |||
| Internet Radio | 10 | |||
| Average ATH for the Top Ten Internet Radio Sites | 10 | |||
| THE TOP TEN STREAMING VIDEO SITES JANUARY 2001 THROUGH OCTOBER 2003 | 11 | |||
| Market Overview: 2003 | 11 | |||
| Market Analysis of the Streaming Year 2001 | 11 | |||
| Market Analysis of the Streaming Year 2002 | 12 | |||
| Top Ten Streaming Video Sites and Networks: Content and Brand Comparative Analysis 2001 and 2002 | 13 | |||
| A New Wrinkle to the Major Media Market Share Dynamic | 13 | |||
| Total Streams Served by the Top Ten Streaming Video Sites 2001: By Month | 14 | |||
| Total Streams Served by the Top Ten Streaming Video Sites 2002: By Month | 15 | |||
| Total Streaming Video Accesses: The Top Ten Sites: a 2001 and 2002 Comparison (in Millions in Streams) | 16 | |||
| Video Streams Served by the Top Ten Sites, Networks and Destinations | 17 | |||
| Video Streams Served by the Top Ten Sites and Destinations | 18 | |||
| Broadcast and Cable TV Network Streams and Total Top Ten Streams Analysis | 20 | |||
| Video Streams Served by Broadcast and Cable TV Sites and Destinations | 22 | |||
| THE TOP TEN STREAMING VIDEO SITES AND NETWORKS: 2001 | 23 | |||
| January 2001 | 23 | |||
| February 2001 | 23 | |||
| March 2001 | 24 | |||
| April 2001 | 25 | |||
| May 2001 | 25 | |||
| June 2001 | 26 | |||
| July and August 2001 | 27 | |||
| September 2001 | 27 | |||
| October 2001 | 28 | |||
| November 2001 | 29 | |||
| December 2001 | 29 | |||
| THE TOP TEN STREAMING VIDEO SITES: 2002 | 31 | |||
| January and February 2001 | 31 | |||
| March 2001 | 32 | |||
| April 2001 | 33 | |||
| May 2001 | 34 | |||
| June 2001 | 35 | |||
| July 2001 | 36 | |||
| August 2001 | 37 | |||
| September 2001 | 38 | |||
| October 2001 | 39 | |||
| Top Ten Streaming Video Sites: November and December 2002 | 40 | |||
| Market Analysis Of The Streaming Year 2003 | 41 | |||
| Market Analysis Of The Streaming Year 2003 | 42 | |||
| Top Ten Streaming Video Networks, Destinations and Sites | 44 | |||
| THE TOP TEN STREAMING VIDEO SITES AND NETWORKS AVERAGE 476.9 MILLION STREAMS SERVED FROM JULY THROUGH OCTOBER 2003 | 47 | |||
| Content and Brand Diversity | 47 | |||
| It’s Still About Unique, Creative and Fun Content | 48 | |||
| THE TOP TEN STREAMING VIDEO SITES, DESTINATIONS, NETWORKS AND CHANNELS: JULY 2003 | 49 | |||
| THE TOP TEN STREAMING VIDEO SITES, DESTINATIONS, NETWORKS AND CHANNELS: AUGUST 2003 | 50 | |||
| THE TOP TEN STREAMING VIDEO SITES, DESTINATIONS, NETWORKS AND CHANNELS: SEPTEMBER 2003 | 51 | |||
| THE TOP TEN STREAMING VIDEO SITES, DESTINATIONS, NETWORKS AND CHANNELS: OCTOBER 2003 | 52 | |||
| BROADCAST AND CABLE TV BRAND MARKET SHARE ANALYSIS: 2002 VS. 2003 | 52 | |||
| Streaming Video Content Category Definitions | 53 | |||
| Film | 53 | |||
| Internet Television | 53 | |||
| News and Information | 53 | |||
| General Entertainment | 53 | |||
| Sports | 53 | |||
| Music | 54 | |||
| CONTENT CATEGORY ANALYSIS: BROADCAST TV AND CABLE TV BRAND SHARE IN STREAMING VIDEO 2002 VS. 2003 | 55 | |||
| Film (Long, Short Forms, Trailers) -- in Millions of Streams | 55 | |||
| Film Content (Trailers, Shorts, Long Form) | 56 | |||
| Internet TV -- in Millions of Streams | 62 | |||
| Internet Television | 63 | |||
| News -- in Millions of Streams | 69 | |||
| News, Information, Business and Finance | 70 | |||
| General Entertainment -- in Millions of Streams | 76 | |||
| General Entertainment | 77 | |||
| Sports -- in Millions of Streams | 83 | |||
| Sports | 84 | |||
| Music -- in Millions of Streams | 90 | |||
| Music Videos, Concerts and Events | 91 | |||
| INTERNET RADIO: ONLINE-ONLY BRANDS CONTINUE TO DOMINATE THE MARKET | 97 | |||
| Average ATH for the Top Ten Internet Radio Sites | 97 | |||
| The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours—By Month Full Year 2002 | 98 | |||
| The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours—By Month Full Year 2003 | 98 | |||
| Aggregate Tuning Hour Growth: 2002 and 2003 | 99 | |||
| AOL is a Successful Internet Radio Presence because it is both a Programmer and a Platform Interface | 100 | |||
| AOL Radio ATH Usage | 100 | |||
| Shoutcast ATH Usage: 2003 | 100 | |||
| Top Ten Internet Audio Sites, Destinations and Aggregators | 102 | |||
| THE TOP TEN INTERNET SITES AND AGGREGATORS LOG 140.7 MILLION TUNING HOURS IN NOVEMBER AND DECEMBER 2002 | 110 | |||
| Top Ten Internet Radio Sites, Destinations and Aggregators | 111 | |||
| Top Ten Internet Radio Sites, Destinations And Aggregators: 1st Quarter 2003 | 113 | |||
| Top Ten Internet Radio Sites, Destinations And Aggregators | 115 | |||
| INTERNET RADIO MASTER DATABASE OF AGGREGATE TUNING HOURS: 2001 AND 2002 | 121 | |||
| INTERNET RADIO MASTER DATABASE: 2003 | 133 | |||
| MASTER DATABASE OF BROADCAST, CABLE TV BRANDS AND STREAMING VIDEO: 2001 THROUGH 2003 | 140 |
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