Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
• The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
• The report covers data and analysis on key marketing initiatives budget allocations in the European asset finance industry
Scope
Budget Allocations on Key Marketing Initiaitves in the European Asset Finance Industry: Survey Snapshot report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. This report aims to identify the alternative corporate strategies in allocating marketing funds with the help of Ansoff Matrix. Ansoff Matrix is a strategic planning tool which is used to decide the growth strategy to be followed depending on a ‘product-market matrix. This section of the report focuses on the organizations present and potential products and markets (customers). The analysis identifies ways to grow through existing and potential new products, in existing and proposed new markets.
Summary
The report features the opinions of the European asset finance industry respondents related to the following:
• Key marketing initiatives budget allocations
Reasons To Buy
• Identify alternative corporate strategies in allocating marketing funds with the help of an Ansoff Matrix.
Key highlights
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Marketing Initiatives: Budget Allocation
2.1 Key marketing initiatives: budget allocation by asset finance lenders
2.1.1 Key marketing initiatives: budget allocation by suppliers
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
List Of Tables
Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 5: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Table 6: Survey Results - Closed Questions
List Of Figures
Figure 1: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 2: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
