Summary
The alcoholic drinks market saw an overall growth of 3% in 2015 as warmer weather and the increasing economy saw consumers venture out to bars and restaurants again. The beer market came back from the 6% decline seen in 2014 to post a growth of 3% as more brands entered the market and the operators in the market focused heavily on their brands. Retro packaging was starting to become favored by consumers after two brands were released with simpler packaging designs and vintage themed advertising. Premium beers saw a growth of 30% in order to reach a market share of 19%. As consumes had more disposable income these brands were becoming more and more appealing.
Key Findings
- The summer weather in 2015 being warmer increased the number of visitors to the country aiding to the growth in beer consumption.
- The top three brand owners, Heineken, Molson Coors and Carlsberg, held a substantial 81% of the total beer market in Bulgaria.
- The discount segment leads the market with a share of 50% and saw a growth of 8% despite the closure of the Penny retail chain where most volumes were sold.
- Dark beer saw heavy investments from brewers but did not manage to grow and instead saw a decline of 17%, the category only held a tiny 1% share of the market.
Synopsis
Canadean's Bulgaria Beer Market Insights 2016 Report provides a complete overview of the Bulgaria beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Bulgaria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Bulgaria beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Bulgaria beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes and Product Definitions
6.3 Map
List Of Tables
Table 1: Bulgaria Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Bulgaria Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 25: Beer Market Valuation (Local Currency), 2014-2016F
Table 26: Beer Consumption by Local Definition, 2012-2016F
Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 29: Beer Consumption by Type, 2012-2016F
Table 30: Beer Consumption by Geographic Scope, 2012-2016F
Table 31: Beer All Trademarks, 2011-2015
Table 32: Beer Brands by Local Definition, 2011-2015
Table 33: Beer Brands by Standard Price Segment, 2011-2015
Table 34: Beer Brands by Alcoholic Strength, 2011-2015
Table 35: Beer Brands by Type, 2011-2015
Table 36: Imported Brands by Origin, 2011-2015
Table 37: Beer Licensed Brands, 2011-2015
Table 38: Beer Private Label Brands, 2011-2015
Table 39: Beer Trademark Owners, 2011-2015
Table 40: Beer Local Operators, 2011-2015
Table 41: Beer leading Brewers/Importers, 2011-2015
Table 42: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 44: Boliarka Brand Volumes 2011-2015
Table 45: Brew invest Brand Volumes 2011-2015
Table 46: Bulbrew BG Brand Volumes 2011-2015
Table 47: Carlsberg Bulgaria Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
