Bulgaria Quarterly Beverage Tracker Report Q1 2013

Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Bulgaria beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q1 2013vsQ1 2012, together with 2012actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q1 2013vs Q1 2012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Soft Drinks Flavor trends and Innovation.
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Political turmoil resulted from frustration at stagnant income levels and rising energy prices which lead to the resignation of the Prime Minister. A short term economic slow down ensued as consumers lowered spending due to the uncertainty.

What are the key drivers behind recent market changes?
The mild winter compensated for the political crisis but both manufacturers and retailers are seeking to attain growth by expanding budget priced offerings , marketing and upgrading facilities to lower manufacturing costs

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Bulgaria beverage industry and want more detail and analysis on this data. Canadean’s Bulgaria Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Reasons To Buy
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